reStartEvents 5:9 DC metro & Beyond V-Career Fair Employer Directory.pdf
Personal Branding
1. Brand YOU
Exploring Personal Branding for Career Success
Anne Yurasek, Principal, Fio Partners
Connecticut Association of Nonprofits
October 29, 2013
5. Know yourself.
What moments in
your work motivate
you and excite
you? What do you
love?
What do you
know how to do
well? Better
than your
colleagues?
VALUES
What is your
noteworthy
personal trait?
What body of
information do
you feel very
comfortable
with?
6. Define your value.
What do you do that adds remarkable, measurable,
distinguished and distinctive value?
What do you do that you are most proud of?
7. Tell your story.
• What experiences from your childhood influenced who you have become?
Beginning
Middle
Today
• What were the most important decisions you made as a younger person
and why?
• What were your early career experiences?
• Who influenced you? What moments are you most proud of?
• How has your past led you to where you are today?
• What are your plans for the future?
10. Search YOU.
If I were to type your name into Google,
what would I find?
11. Be fearless.
Own it.
Make it
visible.
• In what areas do you have an opinion, a position, or an observation?
• What are you an expert in? What are you known for?
• How will make your value visible to others? (classes, talks, panels,
writing, blogging, tweeting, networking)
• Who knows your audience? Who will share their network?
Ask for help.
• Have you met with them recently and asked them to help you
achieve your goals?
14. Create goals.
Today
Tomorrow
“A career is a portfolio of projects
that teach you new skills, gain you
new expertise, develop new
capabilities, grow your colleague
set, and constantly reinvent you as a
brand.” – Tom Peters
What is your next project?
16. Start.
You are a brand. You are in charge of your brand.
There is no single path to success. There is no right way
to create the brand called YOU. Except this: Start
today. Or else.
-- Tom Peters
Everyone has a chance to stand out Everyone has chance to learn, improve, and build their skillsEveryone has a chance to be a powerful, unique brandI believe in each one of you – that you have the ability to create the personal brand that will help you achieve your goals
Discover your own personal brandStrategies to build your personal brand equityInspiration to get started and take action
You have been you the whole time. What are the constants? What have you brought with you throughout your career?
Discover your own personal brandStrategies to build your personal brand equityInspiration to get started and take action
Context is irrelevant.Your brand is 24/7.
Discover your own personal brandStrategies to build your personal brand equityInspiration to get started and take action
Or else what? It might be helpful to talk about what happens when you fail to control this and present inconsistent or contradictory messages about who you are.Example…I met a young professional working in an npo who told me she wanted to move into management. I told her to send me her resume…her email address was lolatheswinger@aol.com. I filed the resume in the trash thinking her hopelessly oblivious and did not discover until much later that her avocation was as a swing dance instructor.
