4. • small & big companies (IT, Telecom,
automobile cosmetics & perfume
industry, art)
• agencies (web, communication, event)
VISUAL COM
& BRANDING
CREATION
• logo design and brand promotion
• web and print communication tools
• digital communication consulting
WHAT
WHO
HOW
• independently and collaboratively
• long term projects
• short interventions
6. • marketing and communication strategy
• online marketing campaigns
• print communication tools
• worldwide annual event (9000 visitors)
CORPORATE COM
& MARKETING
WHAT
WHO
HOW
• europe and worldwide
• end customers
• business partners
• under high pressure and tight deadlines
• managing different budgets
• leading many types of agencies
• accross multiple communication chanels
COMMUNICATION
8. WEB &
EBUSINESS
• web project management
• strategy, ergonomy, content, design
• deployment and training sessions
WHAT
WHO
HOW
• europe and worldwide
• end customers
• business partners
• ensuring consistency with global strategic
vision
• coordinating & collaborating with
different teams (marketing, sales, IT)
• managing web agencies and internal
virtual teams
• animating a core team
PROJECT
MANAGEMENT
10. Increase market share in Mid-Market segmentBUSINESS OBJECTIVE
PROGRAM Recuring lead gen
Mid-Market launch program
Carrier program
MAJOR ACTIVITIES Create a Sales Toolkit in order to: learn / build
offer / inform customers / promote & sell
• end-user brochure
• sales training and support tools
• eLearning modules
• Commercial incentives
• eMailers, landing pages, web banners, videos
& animations, event, presentations
Launch central program in local worldwide teams
Read what I’ve done to develop Mid-Market
product awareness at Alcatel-Lucent
International Marketing
concrete example?
...and want some