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ANNE GUILLAUME
Marketing & Communication
Manager
15 years of experience in
international B2B environment
Take a few seconds...
199920042010
VISUAL COM
& BRANDING
CORPORATE COM
& MARKETING
WEB
& EBUSINESS
short story!
...to read the
2010VISUAL COM & BRANDING
4 YEARS
FREELANCE
• small & big companies (IT, Telecom,
automobile cosmetics & perfume
industry, art)
• agencies (web, communication, event)
VISUAL COM
& BRANDING
CREATION
• logo design and brand promotion
• web and print communication tools
• digital communication consulting
WHAT
WHO
HOW
• independently and collaboratively
• long term projects
• short interventions
2004CORPORATE COM & MARKETING
6 YEARS
EMPLOYEE
• marketing and communication strategy
• online marketing campaigns
• print communication tools
• worldwide annual event (9000 visitors)
CORPORATE COM
& MARKETING
WHAT
WHO
HOW
• europe and worldwide
• end customers
• business partners
• under high pressure and tight deadlines
• managing different budgets
• leading many types of agencies
• accross multiple communication chanels
COMMUNICATION
1999
WEB
& EBUSINESS
5 YEARS
EMPLOYEE
WEB &
EBUSINESS
• web project management
• strategy, ergonomy, content, design
• deployment and training sessions
WHAT
WHO
HOW
• europe and worldwide
• end customers
• business partners
• ensuring consistency with global strategic
vision
• coordinating & collaborating with
different teams (marketing, sales, IT)
• managing web agencies and internal
virtual teams
• animating a core team
PROJECT
MANAGEMENT
Have more than a few seconds...
Increase market share in Mid-Market segmentBUSINESS OBJECTIVE
PROGRAM Recuring lead gen
Mid-Market launch program
Carrier program
MAJOR ACTIVITIES Create a Sales Toolkit in order to: learn / build
offer / inform customers / promote & sell
• end-user brochure
• sales training and support tools
• eLearning modules
• Commercial incentives
• eMailers, landing pages, web banners, videos
& animations, event, presentations
Launch central program in local worldwide teams
Read what I’ve done to develop Mid-Market
product awareness at Alcatel-Lucent
International Marketing
concrete example?
...and want some
Have more than a few minutes...
LET’S
MEET!
contact@anneguillaume.fr
full story?
...and want the
© Photos copyrights | 1.Mona Awad | 3-5.Getty images | 7.Fotolia

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Anne Guillaume - Short resume

  • 1. ANNE GUILLAUME Marketing & Communication Manager 15 years of experience in international B2B environment Take a few seconds...
  • 2. 199920042010 VISUAL COM & BRANDING CORPORATE COM & MARKETING WEB & EBUSINESS short story! ...to read the
  • 3. 2010VISUAL COM & BRANDING 4 YEARS FREELANCE
  • 4. • small & big companies (IT, Telecom, automobile cosmetics & perfume industry, art) • agencies (web, communication, event) VISUAL COM & BRANDING CREATION • logo design and brand promotion • web and print communication tools • digital communication consulting WHAT WHO HOW • independently and collaboratively • long term projects • short interventions
  • 5. 2004CORPORATE COM & MARKETING 6 YEARS EMPLOYEE
  • 6. • marketing and communication strategy • online marketing campaigns • print communication tools • worldwide annual event (9000 visitors) CORPORATE COM & MARKETING WHAT WHO HOW • europe and worldwide • end customers • business partners • under high pressure and tight deadlines • managing different budgets • leading many types of agencies • accross multiple communication chanels COMMUNICATION
  • 8. WEB & EBUSINESS • web project management • strategy, ergonomy, content, design • deployment and training sessions WHAT WHO HOW • europe and worldwide • end customers • business partners • ensuring consistency with global strategic vision • coordinating & collaborating with different teams (marketing, sales, IT) • managing web agencies and internal virtual teams • animating a core team PROJECT MANAGEMENT
  • 9. Have more than a few seconds...
  • 10. Increase market share in Mid-Market segmentBUSINESS OBJECTIVE PROGRAM Recuring lead gen Mid-Market launch program Carrier program MAJOR ACTIVITIES Create a Sales Toolkit in order to: learn / build offer / inform customers / promote & sell • end-user brochure • sales training and support tools • eLearning modules • Commercial incentives • eMailers, landing pages, web banners, videos & animations, event, presentations Launch central program in local worldwide teams Read what I’ve done to develop Mid-Market product awareness at Alcatel-Lucent International Marketing concrete example? ...and want some
  • 11. Have more than a few minutes...
  • 12. LET’S MEET! contact@anneguillaume.fr full story? ...and want the © Photos copyrights | 1.Mona Awad | 3-5.Getty images | 7.Fotolia