1. ANNE MABRY415 S Main St ▪ Newton, MS 39345 ▪ 615.818.5022 ▪ annecmabry@gmail.com
Director of Marketing, October 2014 – March 2015
Ideal Software Systems – Meridian, Mississippi
 Develop and execute marketing straregy around launch of new software
updates
 Write and design product marketing materials and sales presentations for
the various software and hardware business solutions offered by Ideal.
 Responsible for press coverage of corporate events through writing and
circulating press releases.
Director of Marketing, February 2013 – July 2014
Provident Music Group (div. of Sony Entertainment – Franklin, TN
 Lead marketing team in establishing and executing marketing strategy for a
diverse roster of artists including Steven Curtis Chapman, Royal Tailor, 1 Girl
Nation.
 Coordinate partnership with artist management, booking agencies,
distribution sales team, radio promotions staff and others to coordinate and
leverage marketing efforts toward achieving corporate business plan goals
for each release.
 Direct and collaborate with the creative team to set and execute visual
brand including album artwork, photo shoots, music videos, marketing videos,
and all collateral marketing materials
 Direct the online marketing messaging and social media strategy to grow
direct reach to artist’s fans and grow fan engagement
 Establish and manage marketing budgets in support of label administration
and finance department business plan goals.
Director of Worship & Copyright Development, July 2009 – Jan 2013
Word Music Publishing (div. of Warner Music Group) – Nashville, TN
 Responsible for identifying and exploiting songs that have the most potential
to be used in churches worldwide.
 Identify and sign songwriters to grow Word’s catalog of worship music
 Deepen existing partnerships to create better opportunities to promote
songs and identify new partnerships opportunities for song promotion.
 Co-A&R’d Meredith Andrews’ Worth It All album-set up co-writes, identified
producer, recording direction, and song selection.
Freelance Marketing Services, March 2008 – July 2009
Self-employed - Nashville, TN
 Develop marketing strategy, execution and brand management for various
music and church related clients. Projects include: Robert Pierre James Fund
campaign resulting in 100,000 CDs distributed and $800,000 raised for
Family Christian Stores’ James Fund charity; directing the launch of launch of
Robert Pierre Identity album release; Winning in Worship training DVDs
branding campaign; ishine tour marketing and branding pieces, and others.
EXPERIENCE

2. ANNEMABRY (PAGE 2)
Artist Development Director, January 2007 – November 2007
EMI Christian Music Group – Brentwood, TN
 Directed cross-divisional team to develop and implement brand
development strategies and marketing plans for artists including Chris
Tomlin, David Crowder Band, and Nichole Nordeman.
 Directed team in developing artist branding elements including photo
shoot, packaging, printed marketing elements and video.
Creative Director, February 2006 – January 2007
EMI CMG Music Publishing – Brentwood, TN
 Promoted a catalog of more than 35,000 songs including catalogs of top-
selling artist/writers such as Chris Tomlin, Tim Hughes, Third Day, Casting
Crowns, TobyMac and Relient K for use in external print projects, choral
and instrumental music, as well as licensing for film, TV and gaming
placements.
 Managed the Creative team to sign and develop new songwriters and
producers, create co-writing opportunities and secure song placements on
behalf of more than 300 songwriters.
 Managed the print songbook business from concept and production to
sales and marketing.
Administrator, November 2003– January 2006
Mosaic Manhattan Church – New York City, NY
 Responsible for all communication materials, including internal printed
materials and print advertising, website development and maintenance,
and weekly communications for a brand new church in lower Manhattan.
 Responsible for project and event management including weekly services,
special events (summer Bible camp and block party), and community
activities such as the Tribeca Film Festival and Battery Park City street
parties.
 Member of the Lead Team in regards to growth strategy, annual teaching
series planning and weekly worship service planning
Director of Marketing, July 1994 – April 2003
ForeFront Records (div. of EMI Christian Music Group) – Franklin, TN
 Responsible for creation and implementation of marketing plans in order to
achieve sales objectives for artists like dc Talk, Audio Adrenaline, Stacie
Orrico, Rebecca St. James, TobyMac and others.
 Led a team of diverse functions including Sales, Publicity, Internet and
Advertising
 Responsible annually for managing over 2 million dollars in marketing
department spending and delivering 11 million dollars in revenue.
Mississippi College, 1985-1989; 2015
Upon completion of my voice recital, I plan to graduate in May 2016
with a Bachelors of Music, Church Music-Vocal
Brand Management - Project Management
Team Management and Development
Budget Management - Event Planning – Copywriting
EXPERIENCE
(cont’d)
EDUCATION
SKILLS