Gazette Communications presentation on online marketing, from why it's important to setting a strategize to various tools, including the iGuide business directory.

1. Online Marketing Made Easy
What’s
the
deal?

2. Internet:
• 73% of Americans use the Internet, and 42% have
broadband connections at home
• 80% of users ages 33 to 44 buy online;
71% of users 18 to 32 do
• 67% of users ages 33 to 44 bank online;
57% of users 18 to 32 do
Source: Pew Internet & American Life Project,
Generations Online 2009

3. YOUneed to be
where your
consumersare

4. You gotta have a plan:
• Brand enthusiasm
• Sales
• Customer service

5. What’s in your
online marketing
toolbox?

6. Banner ads

7. Social marketing
Lots of choices:
• Facebook
• Twitter
• LinkedIn
• Online
communities
• Blogs

8. Facebook:
• More than 200 million
active users
• More than 100 million
users log on daily
• More than two-thirds of
Facebook users are
outside of college
• The fastest-growing
demographic is 35 and
older
Source: Facebook.com 2009

9. Social media is great for:
• Listening
• Broadcasting
• Engaging: Relationships with prospects and
customers

10. Email
Marketing
• Inexpensive
• Special offers,
coupons, etc.
• Opt in/opt out
• Don’t abuse the
trust: No spam

11. SEM/SEO
• Pay to appear high in paid listings – Pay Per
Click ads
• Optimize your site content – keywords, tags,
text-based navigation
• SEO is a long-term strategy

12. Speaking of search:
• Google, Yahoo, MSN, etc.
• Local search

13. Are You Missing an Opportunity to Get Noticed?
A great website or product doesn’t
mean people will visit!
Local search helps the right people
find you – and communicate with you.

14. iowa.com
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15. S
kcrg.com
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16. Iowa.com/iGuide
Search by Keyword or Browse by Category
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17. Basic
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18. Basic
Mini web
page
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19. Free
Upgrade
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20. Free
Upgrade
Mini web
page
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21. Free
Entertainment
Features
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22. Expanded
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23. Expanded
Mini web
page
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24. D
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25. Recommendations to create an optimized
iGuide Listing
1. Check your business listing to ensure it’s on the iGuide Site
2. Verify the basic business information is correct
3. When you Expand your listing be as descriptive as possible
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26. 30 Day free trial
Regular price $129 month
$79 monthly investment or $799 annually
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27. d
Update your Free or Expanded Listing
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28. d
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29. Questions
Contact:
Stephanie Heck
Stephanie@iowa.com
Lisa Groff Lisa@iowa.com
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