The document provides 12 tenets for a successful startup. The tenets include living your passion, deciding on a clear scope, creating a product rather than focusing on features, ensuring your solution disrupts an existing problem, making customers feel fulfilled in various ways, finding a minimal viable product, borrowing existing solutions when possible, creating a "wow factor", making the product self-growing, creating contacts before needing them, undercutting competition on price and experience, and knowing when to stop throwing good money after a failing idea.