1. How to define client’s needs when initiating an interactive project?
by Annika, Ivan and Lutfur

2. What is a project?
‣ A project is an assigned work that could be set by
client with certain time period and cost.
‣ It is sort of extended working module is running
parallel with the core company.

3. Interactive Media Project
‣ Combine core professional skills with business
and management (England & Finney: Managing
Interactive Media. 2007, p2)
‣ Interactive Media Project is a term used to
manage a working formation, perceiving user’s
interest as well as client demands to find out
profitable result.

4. General structure of the project
It is framed within time, cost and quality and look
like triangular field
Budget
Time
Quality

5. Life Cycle of Interactive Media Project - Including the
following stages in life cycle of an interactive media project;
‣ The start phase
‣ Content definition, selection and structuring
‣ Layout, look and feel of the content
‣ Functionality or the navigation bet pieces of the
content
‣ Tracking and monitoring of the content (England &
Finney: Managing Interactive Media. 2007, p2)

6. (Some) ways a commissioner company (the client)
can get in touch with a developer company
‣ On-going and return business
‣ Tenders, Two types of clients; Public and Private.
‣ Trough-the-Door
‣ Market lead project initiation
‣ Interactive games

7. (Some) ways a commissioner company (the client)
can get in touch with a developer company
‣ On-going and return business
is where the client has hired this particular developer
company previously and keep returning with more work
‣ Tenders, Two types of clients; Public and Private.
‣ Trough-the-Door
‣ Market lead project initiation
‣ Interactive games
Interactive Media Design . Production and Management

8. (Some) ways a commissioner company (the client)
can get in touch with a developer company
‣ On-going and return business
‣ Tenders, Two types of clients; Public and Private.
In the public sector there are legal requirements that
effect the tendering procedure which don’t exist in
the public sector. Pitch for work.
‣ Trough-the-Door
‣ Market lead project initiation
‣ Interactive games

9. (Some) ways a commissioner company (the client)
can get in touch with a developer company
‣ On-going and return business
‣ Tenders, Two types of clients; Public and Private.
‣ Trough-the-Door
is when a client directly contact the developer
‣ Market lead project initiation
‣ Interactive games

10. (Some) ways a commissioner company (the client)
can get in touch with a developer company
‣ On-going and return business
‣ Tenders, Two types of clients; Public and Private.
‣ Trough-the-Door
‣ Market lead project initiation
where the developer is the one who initiate the project
by recognizing a need within the market
‣ Interactive games

11. (Some) ways a commissioner company (the client)
can get in touch with a developer company
‣ On-going and return business
‣ Tenders, Two types of clients; Public and Private.
‣ Trough-the-Door
‣ Market lead project initiation
‣ Interactive games
inspired through the movie and music industry where
the developer uses the money from the latest hit to
create new titles

12. Initiating a interactive project (or any design project)
When initiating a project it is important to get the needed
information so that the project can be a successful one. This
should be done before the project starts so that everyone is
clear about what is to be done, how much it shall cost and
the time-frame of the project.

13. Scoping the project
‣ the business case
‣ business objectives
‣ user objectives
‣ the target audience, their present profile
and behaviour with the relevant technology
‣ the proposed timescale
‣ the name of the budget holder
‣ the likely budget
‣ the present technology infrastructure the client has available
‣ any preferences for features
(perhaps they have seen some features used by competitors)
‣ any known constrains
‣ contact information with named people to consult and work with
‣ the sign-off authority and turn-around time for sign-off

14. Scoping is crucial
‣ irrespective to size or cost scoping is crucial for a successful
project.
‣ Forced to start with little information? - make it clear in
writing exactly what you will do based on the information
you got, but you will revise the schedule and costs
according to further information
‣ Involve your whole team and specialists when scoping
information

15. To show that you are the right company for the job
‣ Collect the right information
‣ Translating this information into appropriated
solutions
‣ Showing that this solutions suits the client’s needs

16. ‣ Defining stakeholders
‣ Creating lists
‣ Using matrixes for locating stakeholders possible
influences

17. ‣ RACI responsibility chart ( Responsible,
Accountable, Consulted, Informed )
‣ Communication chart ( Type, Format,
Frequency, Method)