Five years’ ahead: what skills will the marketer of 2017 need
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Presented by Charles Nixon from Cambridge Marketing College at Another Marketing Conference 2012 (www.another.uk.com)
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Five years’ ahead: what skills will the marketer of 2017 need
- 1. Wednesday, 17 October 12
- 2. CHARACTERISTICS : CURIOSITY ENTHUSIASM INNOVATION SELF STARTING COLLABORATION EXPLANATION HUMILITY DIPLOMACY SKILLS FOR THE NEW AGE BAER AND NASLUND Wednesday, 17 October 12
- 3. WELCOME TO THE FUTURE Wednesday, 17 October 12
- 4. THE GENTLE SOUND OF WAVES CRASHING NEW IDEAS Wednesday, 17 October 12
- 5. Schumpeter Shiva Creative Destruction Wednesday, 17 October 12
- 6. 90 % of Business theory is internally focused ( Greenfield ) 10% is Marketing Marketing delivers 3 times the value added of any other strategy ( PA ) Wednesday, 17 October 12
- 7. THE FUTURE AND SKILLS IDEAS, LOST DECADE, NETWORKS, POST MODERNS, CURIOUS, CHINA SCENARIO, Wednesday, 17 October 12
- 8. MOBILE WORLD APAD, $60 INDIAN IPAD, FIRE, NOKIA, SURFACE Wednesday, 17 October 12
- 9. MED AFRICA , M- PESA , M- FARM, 3D PRINTING APP Wednesday, 17 October 12
- 10. Population Changes Age profile Ten Billion Over 80’s Growth in Middle class Fertility Retirement Wednesday, 17 October 12
- 11. NUMERACY PROJECT ANALYTICS DATE CLIENT DATE JAPAN AGE PROFILE 1950 - 2055 Wednesday, 17 October 12
- 12. Cities 3.5 bn 1bn in slums Middle Class 2bn today to 3.2bn by 2020 and 4.9bn by 2030 Wednesday, 17 October 12
- 13. Wednesday, 17 October 12
- 14. PROJECT FORTUNE AT THE BOTTOM OF THE PYRAMID DATE CLIENT 2002 C K PRAHALAD Wednesday, 17 October 12
- 15. PROJECT RISE OF THE MIDDLE CLASSES DATE CLIENT 2012 INSTITUTE FOR SECURITY STUDIES Wednesday, 17 October 12
- 16. Technology Changes 3 D Printing Bio mechanical Bio engineering Tele Medicine Maker Movement Wednesday, 17 October 12
- 17. Creative To look where everyone else is looking and to see what no one else sees Wednesday, 17 October 12
- 18. New ways of seeing Wednesday, 17 October 12
- 19. Where will the Future Impact • Energy • Portable Power Wednesday, 17 October 12
- 20. Where will they Impact Portable Energy ! Wednesday, 17 October 12
- 21. CURATION PROJECT CTO DATE CLIENT LIBRARY PARKS TOM PETERS Wednesday, 17 October 12
- 22. LIBRARY PARKS Wednesday, 17 October 12
- 23. VISION VISION Wisdom Wisdom 10% 90% Knowledge 20% Knowledge Information Information 30% Data 10% Data 40 % ACKOFF’S ALLOCATION OF MENTAL USE OF SEMANTIC WEB SPACE Wednesday, 17 October 12
- 24. Generals and admirals (and symphony conductors and sports coaches and police) obsess about continuous training. Why is it an almost dead certainty that in a random 30-minute interview with a CEO you are unlikely to hear a word on this? I would hazard a guess that most CEOs see an IT investment as a “strategic necessity”, but training expenses as “a necessary evil”. This must be set on its ear, with training in its broadest sense placed atop the enterprise agenda, on a par with capital expenditures. Moreover, the imaginativeness of the training must be subject to a quantum leap Proposition: the chief “training” officer becomes the top staff job in a business, with a charge equivalent in gravity to that of the chief financial officer or chief information officer Wednesday, 17 October 12
- 26. Confidence Decision making Longitudinal analysis stresses managerial decisions are key. It is not how many ideas you have it is how you them happen Hedgehog Management Wednesday, 17 October 12
- 27. Clear Foresight Prediction Analysis and Planning Wednesday, 17 October 12
- 28. Collaboration Connectivity and Awareness Wednesday, 17 October 12
- 29. Communications Conversation Social Media participation Wednesday, 17 October 12
- 30. FURTHER IDEAS CAMBRIDGE MARKETING LEADERSHIP ACADEMY Wednesday, 17 October 12
- 31. Questions and for further discussion : Charles W Nixon charles@marketingcollege.com 01954 234 940 Wednesday, 17 October 12