Observatoire Product Management - Infographie Anthalia 2015 “ L’Observatoire ” was launched by Anthalia in 2014. Its starting point was the lack of European-based research about Product Management. As a leading French consulting firm that specializes on this topic, Anthalia created a structure to grasp up-to-date feedbacks, straight from the field, and share its findings to a great number of people all over the world.

1. OBSERVATORY
PRODUCT MANAGEMENT
THE
OF
Product Managers are WELL CONSIDERED but are UNDERSTAFFED
They report to TOP MANAGEMENT but…
Very well considered - 36%
Fairly considered - 36%
Not enough considered - 21%
Not considered at all - 7%
72%
Very understaffed - 5%
Understaffed - 46%
Well staffed - 33%
Overstaffed - 3%
NA - 12%
51%
Top Management
Marketing
R&D
NA
15%
13%
9%
43% 29% 29%
THE PANEL
Product Mgt - 47%
CxO - 17%
Product Marketing - 10%
R&D - 8%
Other - 18%
0% 100%
Win / Loss Analysis
Organizational Processes
Promotion Plan
Sales Analysis
Project Management
Partnerships
Sales Training
Marketing Documents
Reporting
Pricing Policies
Events
Technology Watch
Market Analysis
Customer Visit
Business Case
Competition Analysis
Roadmaping
Features Specifications
What they DO
Yes No NA
Less than 2 years - 9%
3 to 5 years - 14%
6 to 15 years - 33%
15 years or more - 44%
Experience LevelFunctions
63%
Top Management
Marketing
R&D
NA
USAFrance
On-line survey in November and December 2014
All rights reserved by Anthalia
63%
“ L’Observatoire ” was launched by Anthalia in 2014. Its starting point was the lack of European-based research about Product
Management. As a leading French consulting firm that specializes on this topic, Anthalia created a structure to grasp up-to-date
feedbacks, straight from the field, and share its findings to a great number of people all over the world.
Product Awards
Forecast vs. Sales
Stakeholders' abilities
to work together
Products Sales
Roadmap quality
Customer understanding
Customer satisfaction
Products ROI
Market understanding
88%41%
well considered
report to Top Mgt
understaffed
How they are EVALUATED
… this strongly varies
between France and USA
€ $
14%
17%
35%
40%
51%
53%
55%
57%
64%
41%
41%
50%
51%
55%
57%
57%
60%
63%
72%
75%
76%
78%
84%
87%
88%
35%
40%
W