2013 was an exciting year for digital marketing – it witnessed the rapid rise of Google+, Facebook matured and cemented its position as the number 1 social media platform, Twitter went public and honed in on advertising, YouTube hit a billion unique users a month milestone, LinkedIn’s deeper integration with Slideshare reinforced its business social media lead. 2014 was arguably the year for mobile social media: Vine, Instagram and SnapChat collectively have a userbase of over 250 million users. For SEO, Google’s Hummingbird and In-depth search updates were arguably the most significant Google Algorithm updates over the last five years. Here is a summary of all major Google SEO and Social Media updates in 2013 from Google, Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, Vine, YouTube, SlideShare, and SnapChat. Have a Happy New Year in 2014!

2. Google SEO
Updates in
2013

3. Panda #24 #25
January & March 2013
http://selnd.com/1d8fhra

4. Penguin 2.0
May 2013
Penguin 2.1
October 2013
http://bit.ly/1d8fivo

5. Knowledge Graph
‘In-Depth Articles
August 2013
http://tcrn.ch/1d8fr1P

6. Hummingbird 1.0
August 2013
http://selnd.com/1d8fv1D

7. All Keywords
Encrypted
September 2013
http://selnd.com/1d8fydT

8. Facebook
Updates in
2013

9. Graph Search
January 2013
http://bit.ly/1d8fASV

10. Verified Pages & Profiles
May 2013
http://bit.ly/1d8fBGB

11. Facebook Hashtags
June 2013
http://bit.ly/1d8fDyb

12. Embedded Facebook Posts
August 2013
http://bit.ly/1d8fGtL

13. Facebook Link Post Image
Dimension Update
September 2013
http://bit.ly/1d8fKtz

14. Facebook Quality Content
Update
December 2013
➡
➡
➡
Memes Devalued,
Related Articles
Story Bumping based on comments
http://bit.ly/1d8fOcQ

15. Auto Playing Facebook
Video Ads
December 2013
http://tcrn.ch/1d8fRFy

16. Twitter
Updates in
2013

17. Twitter Advertising Global
Rollout
January 2013
!
April 2013
U.S. Users as Self Service
http://bit.ly/1d8fUBf
http://bit.ly/1d8fTgo

18. Twitter Advertising Global
Rollout
April 2013
http://bit.ly/1d88nSM

19. Lead Generation Cards on
Twitter Ads
May 2013
http://bit.ly/1d88y0w

20. Scheduled Tweets Support
for Twitter Ads
October 2013
http://bit.ly/1d88Moq

21. Images and Videos in
Twitter Stream
October 2013
http://bit.ly/1d88WvZ

22. Twitter SMB Advertising
opens in UK, Ireland and
Canada
November 2013
http://bit.ly/1d897au

23. Twitter Goes Public
7th November 2013
http://bit.ly/1d89D8u

24. Broad Match Keyword
Targeting for Twitter Ads
December 2013
http://bit.ly/1d89emp

25. Google+
Updates in
2013

26. Sign-in with Google+
Introduced
February 2013
http://bit.ly/1d8a9TZ

27. Google Reader Shut Down
…more focus on Google+
March 2013
http://tnw.co/1d8aia3

28. Google+ Integrated with
Blogger.com comments
April 2013
http://tnw.co/1d8am9R

29. Google+ Supports Full Size
Photo Uploads from
Desktops
April 2013
http://cnet.co/1d8aypp

30. Google+ Advanced Photo
Editing
May 2013
http://tnw.co/1d8aCFM

31. Google+ Desktop 3 Column
Wide Grid Redesign
May 2013
http://tcrn.ch/1d8aENQ

32. Google Glass integration +1s, comments, mentions
and shares
May 2013
http://bit.ly/1d8aTsh

33. Google+ Sign-in Integration
with Authorship
September 2013
http://bit.ly/1d8b5Ys

34. Embedded Google+ Posts
September 2013
http://bit.ly/1d8b5Ys

35. Auto Awesome Photos and
Movies
October 2013
http://bit.ly/1d8bs5e

36. 540 Million Active Google+
Users Milestone
October 2013
http://tnw.co/1d8bxpG

37. YouTube commenting
November 2013
http://tnw.co/1d8byd7

38. Google Reduces
Authorship Rich Snippets
In Search Results
December 2013
http://selnd.com/1d8chLt

39. LinkedIn
Updates in
2013

40. Deep LinkedIn integration
with Slideshare
January 2013
http://bit.ly/1d8dsdQ

41. LinkedIn Contacts Launched
April 2013
http://linkd.in/1d8dhPS

42. LinkedIn Tagging and
Mentions Introduced
May 2013
http://bit.ly/1d8ddzD

43. LinkedIn Company pages
able to publish Targeted
Status Updates
June 2013
http://linkd.in/1d8danm

44. LinkedIn Sponsored
Updates
July 2013
http://linkd.in/1lHyLSJ

45. LinkedIn University Pages
Launched
August 2013
http://linkd.in/1lHyHm8

46. LinkedIn Groups Revamped
August 2013
http://linkd.in/1lHyCir

47. LinkedIn withdraws
Hashtags
July 2013
http://bit.ly/1d8dQZN

48. Sponsored Jobs on Home
Page
September 2013
http://bit.ly/1d8epCX

49. LinkedIn Skills Discontinued
October 2013
http://bit.ly/1d8eFly

50. ‘LinkedIn Intro’ for Mail
October 2013
http://bit.ly/1d8eJlk

51. Major LinkedIn Mobile
Revamp
October 2013
http://linkd.in/1d8eSoI

52. LinkedIn Pulse replaces
LinkedIn Today
November 2013
http://linkd.in/1d8eYwv

53. LinkedIn Company
Showcase Pages
December 2013
http://linkd.in/1d8f0oh

54. Pinterest
Updates in
2013

55. Test Rollout of New
Pinterest Layout
January 2013
http://bit.ly/1e7UikS

56. Pinterest Web Analytics
March 2013
http://bit.ly/1e7UwZc

57. Full Rollout of New
Pinterest Layout
April 2013
http://bit.ly/1e7UG2G

58. Pin It Button for Browser
Rollout
April 2013
http://bit.ly/1e7UK2x

59. Video Pins
May 2013
http://bit.ly/1e7V6WM

60. Send Pins to Friends
May 2013
http://bit.ly/1e7VIfe

61. Rate this Pins!
October 2013
http://bit.ly/1e7W6Ku

62. Pinterest Place Pins
November 2013
http://bit.ly/1e7Wets

63. Instagram
Updates in
2013

64. Instagram brings its Feed
to the Web
February 2013
http://bit.ly/1e7ZftL

65. Instagram Photo Maps
Introduced
April 2013
http://bit.ly/1a8HpYQ

66. Video on Instagram
June 2013
http://bit.ly/1a8HziS

67. Instagram Web Embeds
Introduced
July 2013
http://bit.ly/1a8HAU3

68. Instagram Ads Announced
November 2013
http://bit.ly/1a8HCvg

69. Instagram for Windows
Phone Launched
November 2013
http://bit.ly/1a8HGeu

70. Instagram Direct
December 2013
http://bit.ly/1e7ZftL

71. Vine
Updates in
2013

72. Vine’s debut on iOS
January 2013
http://bit.ly/1a8I5xq

73. Vine Goes Mainstream –
Released on Android
June 2013
http://bit.ly/1a8IaBi

74. “Revine” button, and
“On The Rise” tab
July 2013
http://bit.ly/1a8Igc2

75. Vine Sessions & Time Travel
October 2013
http://bit.ly/1a8IwaR

76. YouTube
Updates in
2013

77. YouTube hits a billion
unique users a month
milestone
March 2013
http://bit.ly/1a8Jd3Y

78. YouTube Pro Launched
July 2013
http://tnw.co/1a8JiVk

79. Video Response Axed
September 2013
http://tnw.co/1a8Jl3B

80. Most popular video of the
Year
Ylvis – The Fox (What Does the Fox Say?)
http://bit.ly/1a8Jwfd

81. YouTube adopts Google+
commenting
November 2013
http://tnw.co/1a8JELD

82. 1st YouTube Music Award
November 2013
http://on.mash.to/1a8JHY7

83. YouTube Ad Rewind
December 2013
http://bit.ly/1a8JMLj

84. Slideshare
Updates in
2013

85. Send Tracker Introduced
February 2013
http://bit.ly/19W9dMD

86. Slideshare Integrates with
LinkedIn Pulse
May 2013
http://bit.ly/19W9pLS

87. Richer RSS Feeds
June 2013
http://bit.ly/19W9z5V

88. Slideshare Launches
Infographic Player
July 2013
http://bit.ly/19W9Ohi

89. Slideshare Integrates with
Flipboard
July 2013
http://bit.ly/19W9TBH

90. Slideshare Integrates with
Dropbox
July 2013
http://bit.ly/19Wa53K

91. Snapchat
Updates in
2013

92. Snapchat Video for Android
February 2013
http://bit.ly/19Wb3gq

93. Snapchat Rolls out its
Timeline with Snapchat
Stories
October 2013
http://tcrn.ch/19WblUB

94. Snapchat Rejects $3b
Acquisition Offer from
Facebook
November 2013
http://on.wsj.com/19WbKX1

95. Kunle Campbell
An Award Winning
Digital Marketing Strategist and
eCommerce Specialist
!
!
@kunletcampbell