Leading FSTE & FORBES 100 Global Companies to Share Proven and Effective Strategies, Case Studies and Advice. Talent in Emerging & Growth Markets 2014 is a two-stream corporate event that imparts both practical advice and proven strategies on rolling out successful HR projects to attract, develop and retain top-performing employees and globally-focused leaders in non-Western cultures. The event is geared to answer senior board member and CEO concerns with retaining longer-term human capital investment and ensuring the employer brand and EVP is attractive to a local market. 22 senior HR practitioners including CHROs and other executives will be presenting at the event. Conference will take place 4-5th June 2014, at the Sheraton Ataköy Hotel in Istanbul. Leading themes to be covered at the event include the creation and customisation of an Employer Brand that is attractive to an employment market in a non-Western, fast-growing economy, as Deutsche Bank and Coca-Cola have done successfully; understanding and connecting with graduates in unfamiliar and competitive environments, and avoiding culture clash, which has been strategically and tactically planned very well by EDF and Hitachi; attracting and retaining ex-pats, which Cleveland Clinic have achieved remarkably well in Abu Dhabi, and preparing for – and working with – unfamiliar labour laws, which Cargotec have a lot of experience in. On the other side of the event, topics such as identifying and developing talent in transitory employment environments, building capacity in acquired businesses, local skills development programmes, developing leaders with a global mindset, and introducing Western work practices will all be addressed by companies like Caterpillar, ArcelorMittal, Alfa Laval and Rixos Hotels. Other major themes are designing an Engagement and Retention strategy that is culturally aware, on which ING have done a lot of work recently, with great success, and cross-cultural Leadership Development and the instilling of a global mindset, which Alfa Laval will discuss, along with Kris Wadia, ex-Managing Director of Accenture and acclaimed international Leadership consultant.

1.
PRESS
RELEASE
For
Immediate
Release:
Monday,
May
19,
2014
ATTRACTING,
DEVELOPING
&
RETAINING
TALENT
&
LEADERS
IN
NON-­‐WESTERN
CULTURES
Leading
FSTE
&
FORBES
100
Global
Companies
to
Share
Proven
and
Effective
Strategies,
Case
Studies
and
Advice
Talent
in
Emerging
&
Growth
Markets
2014
is
a
two-­‐stream
corporate
event
that
imparts
both
practical
advice
and
proven
strategies
on
rolling
out
successful
HR
projects
to
attract,
develop
and
retain
top-­‐performing
employees
and
globally-­‐focused
leaders
in
non-­‐Western
cultures.
The
event
is
geared
to
answer
senior
board
member
and
CEO
concerns
with
retaining
longer-­‐term
human
capital
investment
and
ensuring
the
employer
brand
and
EVP
is
attractive
to
a
local
market.
22
senior
HR
practitioners
including
CHROs
and
other
executives
will
be
presenting
at
the
event.
Conference
will
take
place
4-­‐5th
June
2014,
at
the
Sheraton
Ataköy
Hotel
in
Istanbul.
Tucana
Global,
a
new
and
innovative
events
production
company,
is
responding
to
senior
board
member
concerns
about
succeeding
in
cultural
HR
transitional
projects,
and
undertook
a
6-­‐
month
viability
study
to
create
the
conference
agenda.
After
surveying
thousands
of
senior
HR
professionals,
some
strongly
recurring
topics
emerged,
which
can
be
broadly
split
into
the
themes
of
‘Recruitment
and
Branding’
and
‘Talent
Development
and
Retention’.
Leading
themes
to
be
covered
at
the
event
include
the
creation
and
customisation
of
an
Employer
Brand
that
is
attractive
to
an
employment
market
in
a
non-­‐Western,
fast-­‐growing
economy,
as
Deutsche
Bank
and
Coca-­‐Cola
have
done
successfully;
understanding
and
connecting
with
graduates
in
unfamiliar
and
competitive
environments,
and
avoiding
culture
clash,
which
has
been
strategically
and
tactically
planned
very
well
by
EDF
and
Hitachi;
attracting
and
retaining
ex-­‐pats,
which
Cleveland
Clinic
have
achieved
remarkably
well
in
Abu
Dhabi,
and
preparing
for
–
and
working
with
–
unfamiliar
labour
laws,
which
Cargotec
have
a
lot
of
experience
in.
Barry
Swales,
Head
of
Conference
Production
at
Tucana
Global
commented
on
the
event,
“Western
companies
are
increasingly
finding
that
their
standard
HR
practices
in
the
West
are
ineffective
in
rapidly-­‐growing
economies.
It’s
been
shown
that
Employer
Brands
that
are
effective
in
the
West
can
backfire
spectacularly
in
the
East,
so
companies
are
realising
that
an
investment
in
preparation
for
areas
like
this
can
save
an
enormous
amount
over
the
medium-­‐
long
term
in
terms
of
succession
management
and
attrition
rates.”
On
the
other
side
of
the
event,
topics
such
as
identifying
and
developing
talent
in
transitory
employment
environments,
building
capacity
in
acquired
businesses,
local
skills
development
programmes,
developing
leaders
with
a
global
mindset,
and
introducing
Western
work
practices
will
all
be
addressed
by
companies
like
Caterpillar,
ArcelorMittal,
Alfa
Laval
and
Rixos
Hotels.
/..
continued
overleaf

2.
ATTRACTING,
DEVELOPING
&
RETAINING
TALENT
&
LEADERS
IN
NON-­‐WESTERN
CULTURES
/
2
cont
/…
Other
major
themes
are
designing
an
Engagement
and
Retention
strategy
that
is
culturally
aware,
on
which
ING
have
done
a
lot
of
work
recently,
with
great
success,
and
cross-­‐cultural
Leadership
Development
and
the
instilling
of
a
global
mindset,
which
Alfa
Laval
will
discuss,
along
with
Kris
Wadia,
ex-­‐Managing
Director
of
Accenture
and
acclaimed
international
Leadership
consultant.
-­‐
END
-­‐
NOTES
FOR
EDITORS
PRESS
CONTACT
Barry
Swales
Head
of
Production
Tucana
Global
Tel:
+44
203
290
3221
Email:
barry@tucana-­‐global.com
Web:
http://www.tucana-­‐global.com/
Print
&
web
Ready
Photographs
by
request.
ABOUT
TUCANA
GLOBAL
Tucana
was
founded
in
February
2013
in
response
to
a
growing
demand
from
the
human
resources
industry
for
a
different
kind
of
conference
–
one
that
takes
a
fresh
approach
and
tackles
some
very
current
and
important
issues
faced
by
the
industry
today.
The
company's
focus
is
bringing
together
leading
executives
to
share
innovative
and
practical
ideas
in
HR,
and
host
international
forums
for
HR
professionals
to
keep
at
the
forefront
of
the
profession.
Tucana
organises
the
annual
People
Analytics:
Data-­‐Driven
HR
conference
each
Spring,
and
the
flagship
event
–
HR
Change
&
Transformation
–
each
October.