Business is based on a PROFESSIONALLY BUILT BRAND. We perceive brand as a unique individualised space developing in several dimensions. A successful brand is always a MYTH, a true legend that attracts, brings joy and amazes. By joining the brand, one becomes stronger.

2. ABOUT US
!
Branding & Marketing agency QBS (Quality Brand Service) was
established in February 2003, in Moscow.
The agency’s key competencies: STRATEGY, CREATIVE IDEA,
DESIGN, DIGITAL, NEW MEDIA, MEDIA.
!
More than 600 implemented MARKETING AND ADVERTISING
PROJECTS.
several dozens of new brands and new products have been
developed and launched on the market.
!
GEORGAPHY of our customers: Russia, Finland, Sweden, Denmark,
Japan, Bulgaria, Hungary, Germany, Italy, Poland, USA, Singapore,
Montenegro, Croatia, France, etc.
OU
T
US

3. ON
VISION
!
Business is based on a PROFESSIONALLY BUILT BRAND, and by
combining it with consistently planned promotion and support we
guarantee SUCCESSFUL RESULTS.
!
We perceive brand as a unique individualized space developing in
several dimensions.
A successful brand is always a MYTH, a true legend that attracts,
brings joy and amazes. By joining the brand, one becomes
stronger.
That is why we called the brand creation TECHNOLOGY the
BRAND MIF, which also implies three brand components.

4. “M” stands for МARKETING.
At this stage, we study the target market, the brand consumers
and the competitive environment.
!
“I” stands for IDENTITY.
A necessary quality of a successful brand is its special unique
character, which helps it stand out in the competitive
environment and makes customers choose the brand and like it.
At this stage we create a unique BRAND PLATFORM, appropriate
BRAND ARCHITECTURE and, of course, BRAND CONSTANTS
(verbal, visual, audio, etc.)
!
“F” stands for FINALIZATION.
At this stage the previous developments take shape to turn into
certain brand attributes: advertising and promotional materials,
packaging, Web site, etc.
ON

5. IC
ES
SERVICES
!
STRATEGY
As part of the BRAND STRATEGY creation, we develop:
• The Brand Concept
• The Brand Communications Strategy
CREATIVE IDEA
THE SUCCESS OF A BRAND depends in many respects also on the
expressiveness, integrity and informational content of the brand,
which are supposed to clearly communicate to the consumer the
brand’s IDEA, VALUES, CHARACTER AND STYLE.
To succeed in these objects, we create a single CREATIVE
CONCEPT of the brand.
!
DESIGN
Professionally made effective design adds much to the EFFECT OF
THE BRAND on the consumer, even without any significant
increase in the volumes of placement and production of
materials.
We have a positive experience in working in all main design
trends.

6. DIGITAL
MODERN TECHNOLOGIES and communication facilities offer new
vast opportunities for the development of your brand.
Our basic DIGITAL competencies:
• Advertising and promotional projects on-line
• Web sites and brand’s representations in SM
• Content creation
!
PR AND SOCIAL MEDIA
Effective BRAND PROMOTION is thanks to a combination of
original creative ideas, traditional promotion tools and innovative
marketing techniques. Our basic competencies:
• PR strategy development and planning
• Promotion in social networks
• Promo and event activities
• Corporate PR
• Preparation and arrangement of exhibition projects
IC
ES

7. MEDIA
Depending on the brand promotion strategy, we offer MEDIA
PLANNING AND MEDIA PLACEMENT in federal and regional mass
media:
• TV
• Printed press
• Internet
• Radio
• Outdoor advertisement
• Metro
• Transport
• Non-standard placement
!
Thanks to the PARTNERSHIP RELATIONS with media partners we
offer our customers the best DISCOUNTS and additional BONUSES.
IC
ES

8. OR
KS

9. Retail pharmacy chain Feola TM.
BRANDING. Positioning. Logo. Constants of corporate identity. Brand book. Exterior and interior design of
outlets. Advertising material.

11. Corporate brand Trading House INTER-REPUBLICAN WINERY TM.
BRANDING. LOGO. CONSTANTS OF CORPORATE IDENTIFY. BRAND BOOK. ADVERTISING MATERIAL.

12. Retail brand in the segment of orthopedic products ORLETT TM.
BRANDING. Positioning. Name. Logo. Slogan. Constants of corporate identity. Brand book. Packing. Website
and media materials. Communications strategy. Advertising material. Photo shoot.

14. Corporate brand in the segment of agriculture Nutritek TM.
BRANDING. Positioning. Logo. Slogan. Constants of corporate identity. Brand book. Advertising and media
materials.

16. Retail brand in the food segment OUR ryaba TM.
BRANDING. Positioning. Logo. Slogan. Constants of corporate identity. Packaging. POSM. Making transport.
Exterior and interior design of outlets. Advertising and media materials. Brand book.

19. Retail brand in the food segment Ridna Svizhina TM.
BRANDING. Positioning. Name. Logo. Slogan. Constants of corporate identity. Brand book. Packing. POSM.
Communications strategy. Advertising material.

20. Retail brand in the food segment first Freshness ™.
BRANDING. Positioning. Name. Logo. Slogan. Constants of corporate identity. Brand book. Packing. POSM.
Advertising and media materials.

21. Retail brand in the food segment Qualiko TM.
BRANDING. Positioning. Name. Logo. Slogan. Constants of corporate identity. Brand book. Packing. POSM.
Communications strategy. Advertising material.

22. Corporate brand in the segment of telecommunications SYNTERRA TM.
BRANDING. Positioning. Name. Logo. Slogan. Constants of corporate identity. Advertising material. Brand
book.

23. Corporate brand in the segment of medical devices NIKA-MED TM.
BRANDING. Positioning. Logo. Constants of corporate identify. Brand book. Website. Advertising and media
materials.

24. Retail brand in the segment of medical devices VENOTEKS TM.
RANDING. Positioning. Logo. Constants of corporate identity. Brand book. Packing. Website. Advertising and
media materials.

26. Corporate brand in the food segment LIC TM.
BRANDING. Logo. Constants of corporate identity. Brand book. Advertising material.

27. Retail apparel brand in the segment Guahoo TM.
BRANDING. New product development. Positioning. Name. Logo. Constants of corporate identity. Brand
book. Packing. Website. Communications strategy. Advertising campaigns (VT including online). Advertising
and POSM materials. Accompaniment.

30. Corporate brand in the food segment Zorya TM.
BRANDING. Positioning. Logo. Constants of corporate identity. Brand book. Advertising material.

31. Brand in the retail segment (furniture) Taksafri TM.
BRANDING. Logo. Constants of corporate identity. Brand book. Advertising material.

32. Corporate brand in the segment of consulting services (organization of training sessions)
ULTIMATE BUSINESS CONSULTING TM.
BRANDING. Logo. Constants of corporate identity. Brand book. Website. Advertising material.

33. Retail apparel brand in the segment Laplandic TM.
BRANDING. New product development. Positioning. Name. Logo. Constants of corporate identity. Brand
book. Packing. Website. Communications strategy. Advertising campaigns (VT including online). Advertising
and POSM materials. Accompaniment.

34. Retail brand in the grocery segment MacCoffee TM.
BRANDING. Development of advertising and POS materials. Design and construction of exhibition stands.
PR. The complex promotional activities.

35. Retail brands in the segment of products for children Barbie TM and Fisher Price TM (company MATTEL ltd.)
BRANDING. Adapting constants brand for the Russian market. Advertising material. Accompaniment.
PR. Range of PR and event activities.

36. The professional team of "Katyusha". (As part of the All-Russian project for the development of cycling).
BRANDING. Development of advertising and promotional materials. Design of branded apparel.
Accompaniment.

37. Retail pharmacy chain RIGLA TM.
BRANDING. Making outlets. Advertising material. Accompaniment. PR. The complex promotional and event
activities.

38. Retail brand in the segment of stationery BIC TM.
BRANDING. Adapting constants brand for the Russian market. Advertising material. Accompaniment.

39. Corporate brand in the pharmaceutical segment NYCOMED TM.
BRANDING. Development of advertising material. Accompaniment. PR. Range of PR and event projects..

40. Corporate and retail brand in the automotive segment VOLVO TM.
BRANDING. Advertising and promotional materials. Logo and advertising material «Volvo Trucks 30 years in
Russia." Accompaniment. PR. Organization of PR-campaign to promote the brand VOLVO TM on the Russian
market (B2B, B2C, media).

41. Rocket and Space Corporation "Energia". SP Korolev.
PR. Development and presentation of innovative project "City of the Future" (commissioned by the
Government of the Russian Federation).

42. Mission Control Center.
PR. Organizing conferences, conducting jubilee events. Development of advertising material. Copyright.
Accompaniment.

43. Retail brand in the segment of low-alcohol beverages Yarpivo TM.
BRANDING. Development of advertising and promotional materials. Accompaniment.
PR. The complex PR, promo and event projects in Moscow and regions of Russia.

44. Retail brand in the grocery segment Moscow Coffee on shares of TM.
BRANDING. Development of promotional materials. Design and construction of exhibition stands. The
organization of photo shoots. PR. The complex PR, Promo and Event projects.

45. NT
S

46. AC
TS
+7 495 663 35 42
!
info@qbs.ru
!
www.qbs.ru

47. Thank You!