60th Cannes Lions shows us that advertising is not just going ahead. It makes great jumps ahead. Every year. Welcome to Five Outstanding Jumps Ahead In Advertising

1. FIVE OUTSTANDING
JUMPS AHEAD IN ADVERTISING
ARK GROUP @ CANNES LIONS
5
#FIVEJUMPSAHEAD

2. FROM
INTEGRATED
TO
CONNECTED
1
#THEFIRSTJUMP

3. FIND YOUR GREATNESS
NIKE
WEIDEN+KENNEDY

4. FROM
360
TO
365
2
#THESECONDJUMP

5. TXTBKS
SMART COMMUNICATIONS
DDB PHILIPPINES

6. FROM
BRAND STORY
TO
PEOPLE STORY
3
#THETHIRDJUMP

7. THE STRATOS JUMP 1:350
REED EXHIBITIONS
OGILVY & MATHER VIENNA, AUSTRIA

8. REAL BEAUTY SKETCHES
UNILEVER
DOVE MASTERBRAND
OGILVY BRASIL SÃO PAULO, BRAZIL

9. OUR FOOD. YOUR QUESTIONS
MCDONALD'S
TRIBAL DDB TORONTO, CANADA

10. FROM
PRODUCT
TO
CULTURAL
ICON4
#THEFOURTHJUMP

11. OREO DAILY TWIST
MONDELEZ INTERNATIONAL, OREO
DRAFTFCB NEW YORK, USA

12. SMALL WORLD MACHINES
COCA-COLA
LEO BURNETT SYDNEY, AUSTRALIA

13. FROM
BUSINESS
TO
SOCIAL
5
#THEFIFTHJUMP

14. BRIDGE OF LIFE
SAMSUNG LIFE INSURANCE
CHEIL WORLDWIDE SEOUL, SOUTH KOREA

15. MAKE THE POLITICIANS WORK
URA.RU CITY WEBSITE
VOSKHOD YEKATERINBURG, RUSSIA

16. DUMB WAYS TO DIE
METRO TRAINS
MCCANN MELBOURNE, AUSTRALIA

17. NEXT JUMP
IS YOUR #JUMP