SlideShare a Scribd company logo
1 of 28
Download to read offline
Music
MUSIC PASSION IS AT
AN ALL TIME HIGH ...
93% OF ASIAN YOUTH
                                           ARE PASSIONATE
                                           ABOUT MUSIC ...
SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries
1% OF ASIAN YOUTH
                                                     “HATE” MUSIC ...

SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries
80% LOCAL
20% IMPORT
66% ARE LISTENING TO
                         MORE MUSIC NOW THAT
                         IT’S DIGITAL


SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries
46% THINK THAT ALL
                           THEIR MUSIC WILL BE
                           DIGITAL IN THE FUTURE


SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries
BUT ARE THEY PAYING?
DIDN’T PAY TO DOWNLOAD MUSIC
(% PAST MONTH)
Seeking World Record, Pirate
Bay Claims 22 Million Users
ALBUM SALES TREND
                    12


                    10


                    8


                    6


                    4


                    2


                    0

                             2000            2002   2004   2006




NIELSEN SOUNDSCAN
Digital Music
Wanting to disconnect people because they download
music is wrong.

Criminalizing 90% of the population because of
a lack of a new model to serve them is wrong.

Exploiting market weaknesses to withhold music licens-
es is wrong, and so is ruthlessly capitalizing on one’s
market position

Using copyright as an excuse to extort the users and
the organizations that serve them is wrong
HOW ABOUT LIVE MUSIC?
       (% WENT TO CONCERT RECENTLY)



                                         2007                      18%
                                                                         36%
                                         2008




SOURCE: MTV Music Matters Research (Synovate, TNS). 12 Countries
Paradigm shift in the business models
Network   to   Networked
From ownership to axes
Digital Music
Nokia Comes With Music
With SIRIUS Satellite Radio, you can listen to what you want, when you want, wherever you are.
Digital Music
Flat rate is just the beginning
We are heading in to a service economy

Products get more and more subsidise.

Product loses there value

Consumers value experiences
CONTENT EXPLOSION
RISING MUSIC PASSION
LOCAL PREVAILS
DIGITAL CONTENT
MOBILE TAKES OFF
CONCERTS EMERGE
50% HAVE DOWNLOADED MUSIC TO
THEIR PHONE RECENTLY

74% WANT TO REPLACE THEIR MP3
WITH A MUSIC PHONE

78% WANT THE MUSIC INDUSTRY TO
HELP THEM GET MORE DIGITAL MUSIC

73% WANT TELCOS AND MUSIC LABELS
TO WORK TOGETHER MORE CLOSELY
URBAN ASIANS. 12 MARKETS. 15-34
HEADLINES



1.    MORE PEOPLE ARE LOVING MUSIC
2.    MORE ARE LISTENING TO MORE MUSIC
3.    IT’S ALL GOING DIGITAL, FAST
4.    IT’S ALL GOING MOBILE, FASTER
5.    BUT IT REMAINS FREE, FOR MANY
OPPORTUNITIES
Digital Music

More Related Content

Similar to Digital Music

Mac281 Producers, Profit, Pirates & Peers
Mac281 Producers, Profit, Pirates & PeersMac281 Producers, Profit, Pirates & Peers
Mac281 Producers, Profit, Pirates & PeersRob Jewitt
 
Music Piracy
Music PiracyMusic Piracy
Music PiracyBClift
 
Piracy Vs. Music Industry
Piracy Vs. Music IndustryPiracy Vs. Music Industry
Piracy Vs. Music IndustryKerry Snyder
 
Music Industry And How Serious The Music Piracy
Music Industry And How Serious The Music PiracyMusic Industry And How Serious The Music Piracy
Music Industry And How Serious The Music PiracyNeedHelpWritingAPape
 
Queen Elizabeth College music industry presentation
Queen Elizabeth College music industry presentationQueen Elizabeth College music industry presentation
Queen Elizabeth College music industry presentationRob Jewitt
 
Med122 digital disruption music industry
Med122 digital disruption music industryMed122 digital disruption music industry
Med122 digital disruption music industryRob Jewitt
 
Mac281 Producers, Profit, Pirates & Peers Sem2 2008 9
Mac281 Producers, Profit, Pirates & Peers Sem2 2008 9Mac281 Producers, Profit, Pirates & Peers Sem2 2008 9
Mac281 Producers, Profit, Pirates & Peers Sem2 2008 9Rob Jewitt
 
Digital Streaming, Big Data, and Local Music: When Is There Enough Cowbell?
Digital Streaming, Big Data, and Local Music: When Is There Enough Cowbell?Digital Streaming, Big Data, and Local Music: When Is There Enough Cowbell?
Digital Streaming, Big Data, and Local Music: When Is There Enough Cowbell?Alek Nybro
 
FRUKT Sessions #003: Music, the Why and the How
FRUKT Sessions #003: Music, the Why and the HowFRUKT Sessions #003: Music, the Why and the How
FRUKT Sessions #003: Music, the Why and the HowFRUKT Sessions
 
Music Matters to MTV 2008
Music Matters to MTV 2008Music Matters to MTV 2008
Music Matters to MTV 2008Ian Stewart
 
Chune PM Awards Presentation
Chune PM Awards PresentationChune PM Awards Presentation
Chune PM Awards PresentationKern Elliott
 
Deviance And Internet Piracy
Deviance And Internet PiracyDeviance And Internet Piracy
Deviance And Internet PiracySamantha Randall
 
Today Is Opposite Day: Music in the Network Age
Today Is Opposite Day: Music in the Network AgeToday Is Opposite Day: Music in the Network Age
Today Is Opposite Day: Music in the Network AgeAram Sinnreich
 

Similar to Digital Music (20)

The new music industry
The new music industryThe new music industry
The new music industry
 
Music Piracy And The Music Industry
Music Piracy And The Music IndustryMusic Piracy And The Music Industry
Music Piracy And The Music Industry
 
Mac281 Producers, Profit, Pirates & Peers
Mac281 Producers, Profit, Pirates & PeersMac281 Producers, Profit, Pirates & Peers
Mac281 Producers, Profit, Pirates & Peers
 
Music Piracy
Music PiracyMusic Piracy
Music Piracy
 
Serious Problem Of Music And Movie Piracy Essay
Serious Problem Of Music And Movie Piracy EssaySerious Problem Of Music And Movie Piracy Essay
Serious Problem Of Music And Movie Piracy Essay
 
Piracy Vs. Music Industry
Piracy Vs. Music IndustryPiracy Vs. Music Industry
Piracy Vs. Music Industry
 
Music Industry And How Serious The Music Piracy
Music Industry And How Serious The Music PiracyMusic Industry And How Serious The Music Piracy
Music Industry And How Serious The Music Piracy
 
Queen Elizabeth College music industry presentation
Queen Elizabeth College music industry presentationQueen Elizabeth College music industry presentation
Queen Elizabeth College music industry presentation
 
Med122 digital disruption music industry
Med122 digital disruption music industryMed122 digital disruption music industry
Med122 digital disruption music industry
 
Mac281 Producers, Profit, Pirates & Peers Sem2 2008 9
Mac281 Producers, Profit, Pirates & Peers Sem2 2008 9Mac281 Producers, Profit, Pirates & Peers Sem2 2008 9
Mac281 Producers, Profit, Pirates & Peers Sem2 2008 9
 
Audio today report julio 2018nielsen
Audio today report julio 2018nielsenAudio today report julio 2018nielsen
Audio today report julio 2018nielsen
 
Digital Streaming, Big Data, and Local Music: When Is There Enough Cowbell?
Digital Streaming, Big Data, and Local Music: When Is There Enough Cowbell?Digital Streaming, Big Data, and Local Music: When Is There Enough Cowbell?
Digital Streaming, Big Data, and Local Music: When Is There Enough Cowbell?
 
FRUKT Sessions #003: Music, the Why and the How
FRUKT Sessions #003: Music, the Why and the HowFRUKT Sessions #003: Music, the Why and the How
FRUKT Sessions #003: Music, the Why and the How
 
Music Matters to MTV 2008
Music Matters to MTV 2008Music Matters to MTV 2008
Music Matters to MTV 2008
 
Chune PM Awards Presentation
Chune PM Awards PresentationChune PM Awards Presentation
Chune PM Awards Presentation
 
Music Piracy Essay
Music Piracy EssayMusic Piracy Essay
Music Piracy Essay
 
musica
musicamusica
musica
 
Deviance And Internet Piracy
Deviance And Internet PiracyDeviance And Internet Piracy
Deviance And Internet Piracy
 
Piracy Of Digitized Music Essay
Piracy Of Digitized Music EssayPiracy Of Digitized Music Essay
Piracy Of Digitized Music Essay
 
Today Is Opposite Day: Music in the Network Age
Today Is Opposite Day: Music in the Network AgeToday Is Opposite Day: Music in the Network Age
Today Is Opposite Day: Music in the Network Age
 

More from Anton Breman

Att design tjänster utifrån kunden
Att design tjänster utifrån kundenAtt design tjänster utifrån kunden
Att design tjänster utifrån kundenAnton Breman
 
Four steps to sustainability as a strategic asset
Four steps to sustainability as a strategic assetFour steps to sustainability as a strategic asset
Four steps to sustainability as a strategic assetAnton Breman
 
En reflektion över business och designs framtid
En reflektion över business och designs framtidEn reflektion över business och designs framtid
En reflektion över business och designs framtidAnton Breman
 
Marknadsföring & Design
Marknadsföring & DesignMarknadsföring & Design
Marknadsföring & DesignAnton Breman
 
Anton Breman Portfolio
Anton Breman PortfolioAnton Breman Portfolio
Anton Breman PortfolioAnton Breman
 

More from Anton Breman (7)

Att design tjänster utifrån kunden
Att design tjänster utifrån kundenAtt design tjänster utifrån kunden
Att design tjänster utifrån kunden
 
Four steps to sustainability as a strategic asset
Four steps to sustainability as a strategic assetFour steps to sustainability as a strategic asset
Four steps to sustainability as a strategic asset
 
En reflektion över business och designs framtid
En reflektion över business och designs framtidEn reflektion över business och designs framtid
En reflektion över business och designs framtid
 
Marknadsföring & Design
Marknadsföring & DesignMarknadsföring & Design
Marknadsföring & Design
 
Nike considered
Nike consideredNike considered
Nike considered
 
Anton Breman Portfolio
Anton Breman PortfolioAnton Breman Portfolio
Anton Breman Portfolio
 
Design Strategy
Design StrategyDesign Strategy
Design Strategy
 

Recently uploaded

Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 

Recently uploaded (20)

Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 

Digital Music

  • 2. MUSIC PASSION IS AT AN ALL TIME HIGH ...
  • 3. 93% OF ASIAN YOUTH ARE PASSIONATE ABOUT MUSIC ... SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries
  • 4. 1% OF ASIAN YOUTH “HATE” MUSIC ... SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries
  • 6. 66% ARE LISTENING TO MORE MUSIC NOW THAT IT’S DIGITAL SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries
  • 7. 46% THINK THAT ALL THEIR MUSIC WILL BE DIGITAL IN THE FUTURE SOURCE: MTV Music Matters Research 2008 (TNS). 12 Countries
  • 8. BUT ARE THEY PAYING?
  • 9. DIDN’T PAY TO DOWNLOAD MUSIC (% PAST MONTH)
  • 10. Seeking World Record, Pirate Bay Claims 22 Million Users
  • 11. ALBUM SALES TREND 12 10 8 6 4 2 0 2000 2002 2004 2006 NIELSEN SOUNDSCAN
  • 13. Wanting to disconnect people because they download music is wrong. Criminalizing 90% of the population because of a lack of a new model to serve them is wrong. Exploiting market weaknesses to withhold music licens- es is wrong, and so is ruthlessly capitalizing on one’s market position Using copyright as an excuse to extort the users and the organizations that serve them is wrong
  • 14. HOW ABOUT LIVE MUSIC? (% WENT TO CONCERT RECENTLY) 2007 18% 36% 2008 SOURCE: MTV Music Matters Research (Synovate, TNS). 12 Countries
  • 15. Paradigm shift in the business models
  • 16. Network to Networked
  • 20. With SIRIUS Satellite Radio, you can listen to what you want, when you want, wherever you are.
  • 22. Flat rate is just the beginning
  • 23. We are heading in to a service economy Products get more and more subsidise. Product loses there value Consumers value experiences
  • 24. CONTENT EXPLOSION RISING MUSIC PASSION LOCAL PREVAILS DIGITAL CONTENT MOBILE TAKES OFF CONCERTS EMERGE
  • 25. 50% HAVE DOWNLOADED MUSIC TO THEIR PHONE RECENTLY 74% WANT TO REPLACE THEIR MP3 WITH A MUSIC PHONE 78% WANT THE MUSIC INDUSTRY TO HELP THEM GET MORE DIGITAL MUSIC 73% WANT TELCOS AND MUSIC LABELS TO WORK TOGETHER MORE CLOSELY
  • 26. URBAN ASIANS. 12 MARKETS. 15-34 HEADLINES 1. MORE PEOPLE ARE LOVING MUSIC 2. MORE ARE LISTENING TO MORE MUSIC 3. IT’S ALL GOING DIGITAL, FAST 4. IT’S ALL GOING MOBILE, FASTER 5. BUT IT REMAINS FREE, FOR MANY