What does music mean for us in this digital age? Have the technological development changed our behavior or even our mentality towards music. Here is a brief introduction and some statistics regarding the topic. I hope it can be used as discussion catalyst.
13. Wanting to disconnect people because they download
music is wrong.
Criminalizing 90% of the population because of
a lack of a new model to serve them is wrong.
Exploiting market weaknesses to withhold music licens-
es is wrong, and so is ruthlessly capitalizing on one’s
market position
Using copyright as an excuse to extort the users and
the organizations that serve them is wrong
14. HOW ABOUT LIVE MUSIC?
(% WENT TO CONCERT RECENTLY)
2007 18%
36%
2008
SOURCE: MTV Music Matters Research (Synovate, TNS). 12 Countries
25. 50% HAVE DOWNLOADED MUSIC TO
THEIR PHONE RECENTLY
74% WANT TO REPLACE THEIR MP3
WITH A MUSIC PHONE
78% WANT THE MUSIC INDUSTRY TO
HELP THEM GET MORE DIGITAL MUSIC
73% WANT TELCOS AND MUSIC LABELS
TO WORK TOGETHER MORE CLOSELY
26. URBAN ASIANS. 12 MARKETS. 15-34
HEADLINES
1. MORE PEOPLE ARE LOVING MUSIC
2. MORE ARE LISTENING TO MORE MUSIC
3. IT’S ALL GOING DIGITAL, FAST
4. IT’S ALL GOING MOBILE, FASTER
5. BUT IT REMAINS FREE, FOR MANY