This document discusses conventions for movie posters, including typical elements like large titles, images supporting the title, clearly defined genres, and production information. It also examines posters for different movie genres and how they convey horror, action, comedy, and sci-fi. Finally, it analyzes posters for three short films - "George Lucas in Love", "I'm Here", and "Across the Hall" - noting visual elements and how they compare to feature film posters.

1. SHORT MOVIE POSTERS

2. TYPICAL MOVIE POSTER
CONVENTIONS
• Eye catching and captivating for the audience
• A large displayed title with a stylistic font a long with an image to support it
• The poster is usually designed in order to draw in its target audience
• A clearly defined genre can be recognized from the poster
• Information about the Directors and also the Production Company are often
displayed around the bottom of the poster
• In some cases, reviews and other titles from the company are shown
• Usually some indication of when the film is going to be released with either a date or
Coming Soon

3. FILM GENRE POSTERS
HORROR THRILLERACTIONCOMEDY SCI-FI
• One large surreal
image dominates
the poster
• Dark colours
• Low lighting to
disguise
characters
• Small title at
bottom the poster
• Bright bold colours
• Light hearted
images
• Large lettering
• Close up of main
character or group
usually in funny
pose
• Slogan typically
used
• Centralised
character typically
holding weapon
• Slogan typically
relating to the film
• Characters stance
usually indicates
an action film
• Dramatic
background image
• Dark background a
long with a stand
out title
• Use of shadows
and low key
lighting
• Mainly blacks, reds
and whites used
• Unsettled image
• Clean text style
• Collage of
characters within
the film
• Futuristic images
• Relatable text style
• Bold metallic style
colours
• Serious facial
expressions

4. “GEORGE LUCAS IN LOVE”
• A sketched collage of the short movies characters that
resembles that of the Star Wars franchise which
George Lucas created.
• The overall colour scheme of the poster is very basic
and muted which somewhat suggests a lower budget
film, however it also gives an overall underdog feel to
the poster.
• The poster does mimic a full length feature posters with
the way it includes a title and a long with credits that
are set out in the style of a professional poster at the
bottom which makes the poster more visually pleasing.

5. “I’M HERE”
• The image shows immediately suggests some form of
love story, and this as a whole would make it more
appealing to the movies target audience. Additionally a
snapshot from the will indicate the style of the movie
more so.
• The sepia tone used on the poster creates a calm feel
which suggests what the film is actually like. The
colours a very dull and autumn like which could reflect
that its not a feature length movie.
• The font is very simple for the poster which puts more focus
on the characters rather than the title.

6. “ACROSS THE HALL”
• The image shown on the poster relates to the name of
the film and gives a clearer representation of what the
movie is actually about and what genre it is, in this
case a thriller.
• The overall poster it self has been edited so that it
looks more professional as a result and uses features
such a large title to make it look more like a full feature
length poster.
• The use of bland as well as eerie colours immediately
suggests that some of form of danger is going to
happen.

7. “ACROSS THE HALL” POSTER
COMPARISON
Feature FilmShort Film
• The budgets for each film are at
different levels whilst they also both
target different audiences. The short
being more specific in terms of
audience while the feature movie is
aimed at a much wider audience
• The short film poster contains
elements of a normal feature length
poster but also less common
techniques, such as the names of
the people involved and the large
title
• The feature length poster decides to
use a merged image of the
characters instead of a screenshot
from the movie itself.