Ideation4positiveImpact Workshop held at Aalto Media Factory for the Pack-Age project on Thursday 21/03/2013

1. IDEATION CARDS
Ideation for Positive Impact
Pack-Age project
@ Aalto Media Factory
21/03/2013
Antti Pitkänen / Seos Design

2. Flickr Credit: SMITH
Antti Pitkänen
______________________________________________
+358505734645
anttipitkanen@seos.fi
______________________________________________
#seosdesign
#anttipitkanen
______________________________________________
Seos Design / Managing Director / www.seos.fi
Design ROI / Project Manager / www.designroi.fi
FDBA / Co-Founder & Member of the Board / www.fdba.net
Ideation for Positive Impact / Co-Founder / www.ideationcards.com
www.seos.fi IDEATIONCARDS.com

3. PARTCIPANTS
Team Team Team Team
Fazer Geisha 1 Fazer Geisha 2 Tillander Pyrol
Nermes Emma Annika Ronkainen Kenny Tapio Zeitler Philip Peltonen Meri Tuulia
Shih Hsiao-Chun Pavone Eugenia Maria Aitta-Oja Heidi Maria Lin Angela Karlina
Junni Piamaria Fanna Joutjärvi Jutta Elisa Gerrits Kaisa-Leena Ogawa Koji
Jiang Xinling Montevecchi Paola Lehtola Teija Orvokki Heiskanen Riku Mikko
Oripää Tuomas Walcher Madeleine Hsu Chien-Ting Kosonen Else
Riiho Tiina Purovuo Anni Sirkka Anni Okkonen Maria
IDEATIONCARDS.com

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8. PROCESS
PLANET
PEOPLE PROFIT
IDEATIONCARDS.com

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13. Can you think of any other examples?
IDEATIONCARDS.com

14. IDEATION CARDS – Ideation for Positive Impact
Ideation cards is an ideation tool that has
been developed to inspire and support
designers, business developers and engineers
to develop better and more sustainable
products.
Ideation Cards helps you to take into
consideration the needs of the people, the
requirements of the planet and possibilities
for profit throughout new product
development.
IDEATIONCARDS.com

15. NEEDS
PRACTICAL TOOLS
There is a need for practical ideation tools &
processes focusing on sustainable design
MULTlPLE POINST OF VIEW
Design needs to cross boundaries of cultures,
experience and disciplines to create sustainable
solutions
ACTION
A great deal of research has been carried out, now
we need actions to validate and falsify assumptions
IDEATIONCARDS.com

16. METHOD
METHOD
BASED
BASED
on proven scientific methods and best practices
on proven scientific methods and best practices
from leading research institutions
from leading research institutions
DEVELOPED
DEVELOPED
by designers, engineers and business developers
by designers, engineers and business developers
with over 20 years of practical experience
with over 20 years of practical experience
APPLIED
APPLIED
in real product development cases in Finland,
in real product development cases in Finland,
Germany, Netherlands and Spain
Germany, Netherlands and Spain
IDEATIONCARDS.com
IDEATIONCARDS.com

17. STRUCTURE
Sub-theme Focus area
Key Word Key Question
Inspiring
Photo credit
Image
IDEATIONCARDS.com

18. PROCESS
4. Production
Improvement
5. Distribution 3. Material
Improvement Improvement
6. Reduce Use 2. Initial Lifetime
Stage Impact Improvement
7. End-of-Life PLANET 1 .New Concept
Improvement Development
1. Activities
5. Customer Care
2. Environments 4. Use
PEOPLE PROFIT
3. Interactions 3. Distribution
4. Objects 5. Users 1. Marketing 2. Sales
IDEATIONCARDS.com

19. PEOPLE
PEOPLE – Understand the User
Helps to you to organize your observations to
better understand the user and the context
they operate in. Consider the key activities,
environments, interactions, objects and users
that affect your design
Based on a AEIOU- method by Rick Robinson
et al. DOBLIN 1991
IDEATIONCARDS.com

20. 1. Activities
2. Environments
PEOPLE
3. Interactions
4. Objects 5. Users
IDEATIONCARDS.com

21. PLANET
PLANET – Minimize Environmental Impact
Aids you to visualize the different approaches
and strategies that can be taken during the
whole life cycle of a product to reduce its
environmental impact.
Based on the Eco-design Strategy wheel by
Han Brezet et al. Delft U. 1997
IDEATIONCARDS.com

22. 4. Production
Improvement
5. Distribution 3. Material
Improvement Improvement
6. Reduce Use 2. Initial Lifetime
Stage Impact Improvement
7. End-of-Life PLANET 1 .New Concept
Improvement Development
1. Activities
5. Customer C
IDEATIONCARDS.com

23. PROFIT
PROFIT – Maximize Commercial Impact
Helps you to identify and map the experiential
activities through which customers are
engaging with and ultimately purchasing your
product. Consider customer journey from
raising awareness up to providing the after-
care service.
Based on the Consumption Chain Analysis by
Rita Gunther McGrath Columbia U. 1996
IDEATIONCARDS.com

24. 5. Customer Care
4. Use
PROFIT
3. Distribution
1. Marketing 2. Sales
IDEATIONCARDS.com

25. USE
ACCELERATE
Speed up and maximize the development of new
business ideas
FOCUS
Concentrate the ideation process by selecting key
themes
VALIDATE
Ensure that all the important areas have been
covered
IDEATIONCARDS.com

26. PACK-AGE EXERCISE
Write in a piece of A4 paper
the objective of the your project
in large letters.
IDEATIONCARDS.com

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28. PACK-AGE - Exercise 1.- Accelerate
• Pick 3 Cards at random from each
area.
• Stick them to a Sheet.
• Ideate with these three as your brief.
• Produce 20 ideas in 5 min
• Repeat x 3 With different cards.
IDEATIONCARDS.com

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30. PACK-AGE - Exercise 2.- Focus
• Select the Sheet with the most
Ideas.
• Develop ideas around it.
• Sketch Idea in 3 min and pass it
your right hand side.
• Stick them up to the wall
IDEATIONCARDS.com

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32. PACK-AGE - Exercise 3.- Validate
• Go through the Cards
• Divide the Cards into 2:
1.Relevant
2.Not Relevant
Use the Sheet to plan you next steps
15 MIN
IDEATIONCARDS.com

33. Last - Exercise - Evaluate the Tool
• On Post-it:
• Give a Grade 1-5
• Write a personal Comment
• Stick it on a Wall
IDEATIONCARDS.com

34. CONTACT
ANTTI PITKÄNEN
Managing Director
+358 50 573 46 45
antti.pitkanen@seos.fi
seos.fi
ORIOL PASCUAL
Project Manager
+34 609 43 71 84
oriol@enviu.org
enviu.org
IDEATIONCARDS.com

35. DEVELOPERS
Seos is a design and research Enviu develops innovative
agency founded in 2007 by solutions to environmental and
experts in the field of Design, social issues and introduces
Business and Engineering. these to the market. We
collaborate with a large group of
We generate design insights and young entrepreneurial people,
transform them into design senior executives, corporate
solutions to create maximum partners and universities to co-
positive impact. create these innovative
businesses.
seos.fi enviu.org
IDEATIONCARDS.com

36. IDEATION CARDS
Ideation for Positive Impact