Low calorie Low Sugar cola.

1. New Paradigm
Marketing Plan for

2. - Low sugar Lo calorie cola
- Sweetened from natural sources

3. Market Research
- Primary research
- perceived value, consumer behavior & demand

4. Competition
- Monopolistic market
- competition with soft drinks especially Pepsi true

5. Target Market
- Health conscious people
- people who want same taste as regular coke
Location
- City/Urban areas

8. THANK YOU
For Listening.
ANY Questions?
