The document discusses Dove's new line of men's personal care products. It provides an overview of the Dove brand and its mission of expanding perceptions of beauty. The new Dove Men+Care line includes soaps, deodorants, body washes, and shaving products. The communication for Dove Men aims to promote the concept of feeling comfortable in one's own skin, similar to previous Dove campaigns. However, the messaging may need modification to clearly explain the benefits men will receive from Dove products. Suggestions are provided for improving the online marketing strategy to better target the male audience.
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