An insight into local marketing using the Success and Oasis formulas as a guide to creating and engaging with your audience using your website, social media including Pintrest, blogs and print advertising.

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2. The Success Oasis
The Success Oasis presentation is an example of
a live marketing campaign using the Success and
Oasis formulas to generate enquiries for a local
business. The customer is invited to enquire with a
strong incentive, a FREE GOOGLE NEXUS 7 Tablet
on select orders.
Quick Overview
SUCCESS, the formula for On Page improvement is made up of 7 elements;
1. Strong Incentive or call to action 5. Extract relevant info
2. Uncluttered 6. Social Media
3. Clear Descriptions 7. Send a thank you
4. Convey Value

3. OASIS, the formula for being found locally on the web and motivating engagement
with visitors is made up of 5 key elements;
1. Optimise – Optimising your pages improves your results FACT
2. Advertise – Use multiple channels to promote your website
3. Socialise – Word of Mouth, don’t ignore Social Media
4. Incentivise – Drive people to contact you or visit your site
5. Specialise – Be what your customers are looking for

4. The Live Example
The example shown is a live marketing
campaign launched in early December
promoting small websites to be used
as first sites, micro sites and/or landing
pages.
The web sites are device sensitive
which in itself is a step toward
optimisation and to tie in with the
theme of ‘Device Sensitive’ the call to
action and/or incentive to engage is a
FREE GOOGLE NEXUS 7 with select
orders.
View at www.apered.com/oasis2.html

5. What is the Offer?
The offer promotes device sensitive
websites for small businesses and local
trade people. The sites can be dynamic
(pages created on the server with
a single URL) or unique pages with
their own URL’s (web addresses).
The prices and select orders to which
the offer apply can be found on the
landing page under the ‘Offer Details
Tab’

6. Whether viewed on a Smart Phone, Tablet or PC it’s
easy to see the elements of Success & Oasis
S A strong incentive/call to action.
The page set is uncluttered with a clear
U message/description of what is on offer. The
value is conveyed in part by the incentive,
C
the prices quoted are competitive. The
C enquiry form provides the opportunity to
extract relevant info from interested parties
E while sending an automated response
thanking the user for taking interest.
S
And last but by no means least there are
S icons for sharing and links to Ape Red’s
Facebook and Twitter accounts.

7. O or A? Optimise or Advertise
The elements of OASIS support and empower the elements
of SUCCESS. Optimisation improves results without question
however for some marketing campaigns Optimisation
may take a back seat. When offers or promotions will
run for limited time periods as with this example, it may
be more cost effective to spend time and efforts on driving
traffic to the landing page rather than optimising for
search engine results. Optimising includes making sure your
web pages are seen in the best possible light across devices
so we are not completely without Optimisation, the O of OASIS.

8. A is for Advertising
Drive Traffic to Your Site
So many businesses that use traditional print advertising
fail to make a big enough shout about their website.
A tiny little line at the foot of an advert containing
www.xxxx etc can be easily missed. Wherever possible
the web address should be placed prominently and if
appropriate a QR code wont go amiss!
With this live campaign we’re running a Google Adwords
campaign alongside, and print adverts in a local business
publication, a golf club brochure and a print display in a
local soft play centre that has a healthy footfall.

9. S is for Socialising
Business can’t ignore Social Media. The majority of your customers
use Facebook or Twitter, Pintrest or Google+. Word of Mouth has
changed forever, it travels at the speed of light and hits big
volumes of people!
Ape Red Media has both a Facebook page, Twitter account,
Slideshare account and Pintrest Boards. The marketing campaign
is reflected and promoted with each of these Social Media Services.
Why? Simple, the average Facebook user has 100+ friends. If 1 in
10 of our friends were to post to their page about a FREE NEXUS 7
then there is the potential to reach 3500+, and if 1:50 of their
friends post to their pages... and so it goes on.

10. S is for Socialising cont.
The More Lines You have in the River...
The greater the chance of catching fish! Reflecting a promotion on multiple Social
Media Channels, your website, your blog can only aid you in driving traffic to your
landing pages and costs very little!

11. I is for Incentive
Incentive backed marketing - strong calls to action
Do your customers have a good reason
to do business with you? Our customers
looking for either a start up site, a micro
site or landing pages that respond to
Smart Phones and Tablets as well as PC’s
have a very good reason to do business
with Ape Red Media!
The Customer Gets their new site
plus a New Google Nexus 7 Tablet

12. Resources/examples
On Page Success - http://slidesha.re/LGRWPH
Increasing Competition & A Failing Web? - OASIS article published in Hampshire Business.
Nexus 7 Offer - www.apered.com/oasis2.html
Facebook - http://www.facebook.com/ApeRedMedia
Pintrest - http://pinterest.com/aperedmedia/
Slideshare - http://www.slideshare.net/ApeRedMedia
Questions/Enquiries - email: info@apered.com