This social marketing plan contains an outlined strategy for your social media marketing including actions, what to monitor and social sites you should be involved in. For more information on how to grow your business through social marketing, visit www.myxgenseo.com

1. Getting started withSocial Marketing

2. With all the social sites available, it can be confusing deciding which one to use!

3. This social marketing plan will help you: Understand how Social Marketing works Figure out what you need to do with social media marketing Getstarted with Social Media Marketing Step-By-Step

4. Blogs

5. Actions Regular blogging (at least weekly) Create RSS feed Encourage comments i.e. ask for feedback or thoughts on your article Monitor Traffic to your blog (Google Analytics) Subscribers Comments Inbound links

6. The more blogs you are on the more people you reach!

7. Social Networks & Microblogs

8. Actions Create Fan page, customize welcome page Regular status updates Create and participate in groups, questions Create competitions Monitor Referrals from other social networks Likes/comments EdgeRank score Mentions

9. Actions Create detailed profile with credentials Create a group and encourage interaction Answer questions and post questions Monitor Referrals from other social networks # of people in your network

10. Actions Promote blog posts and articles Create corporate account Encourage employee account creation Respond to support issues & follow up Tweet tips, industry news & company updates Monitor Following/Follower ratio Mentions Retweets

11. Widgets Social widgets are placed on a website to enable visitors to share information about the website on a social site

12. Actions Create widgets Distribute widgets Facebook Widget on website Monitor Widget count Mentions of widgets Referrals from widgets

13. Widgets

14. Article Sites

15. Actions Write good, quality original articles Include important keywords 1-3 times Think of what your audience would search for Spin article Include website URL for backlinks Monitor View count Ranking for important keywords Comments/Likes

16. The more article sites you post on, the better!

17. Bookmarking

18. Actions Bookmark your blog posts and articles that may interest others Monitor Referrals from bookmarking sites Ranking on bookmarking sites

19. The more bookmarking sites you bookmark your content to, the better!

20. Forums &Wikis

21. Actions Find and blog on industry related forums that have high traffic Always include your website URL in your signature Create profile with relevant information so users can find and identify you Engage in popular Marketing wikis such as Wikidot, Wikispaces Monitor Referrals from forums/wikis Pages ranking for important keywords

22. The more forums & wikis you are on, the better!

23. Online Videos

24. Actions Regularly update videos Always include a link to your website in the description and if possible the video itself Create a video series i.e. 10 Step Marketing Plan, with a video for each step Monitor Views of your video and channel views Referrals from other video sites Individual video rank for keyword searches Number of subscribers

25. The more videosites you post on, the better!

26. Photo Sharing

27. Actions Upload photos from company/marketing events Daily company life Always include links back to website/blog Monitor View count Referrals Ranking for important keywords on these sites

28. The more photosharing sites you post on, the better!

29. Feeds “Feeds are a way for websites to distribute their content well beyond just visitors using browsers. Feeds permit subscription to regular updates”. - Google

30. Actions Create an RSS feed of your various blogs and accounts on article sites Submit the above to feed directories Monitor Subscribers – new and existing

31. The more feed sites you submit your article/blog post to, the better!

32. Podcasts

33. Actions Find podcast directory Create podcasts using existing material i.e. webinars, videos, phone conferences, article content Monitor View count Referrals

34. The more podcast directories you submit your podcast to, the better!

35. Don’t have time to perform the crucial steps above?

37. Create social accounts automatically

39. Get XGenSocialMarketingtoday: http://www.xgensocialmarketing.com

40. This presentation was brought to you by: http://www.apexpacific.com