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AppNexus Publisher Summit Keynote

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Brian O'Kelley | CEO & Co-Founder, AppNexus

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#APPNEXUSSUMMIT Saving the Internet Brian O’Kelley, CEO & Co-Founder, AppNexus
#APPNEXUSSUMMIT MARKETERS CONSUMERS PUBLISHERS VERIFICATION AD LOAD AD BLOCKERS VIRTUOUS CYCLE
#APPNEXUSSUMMIT MARKETERS CONSUMERS PUBLISHERS Increase marketer trust and ad effectiveness 3 PROBLEMS TO SOLVE 1 2 3 Improve user experience Increase publisher monetization
#APPNEXUSSUMMIT MARKETERS CONSUMERS PUBLISHERS 3 PROBLEMS TO SOLVE 1 2 3 Increase marketer trust and ad effectiveness Improve user experience Increase publisher monetization
#APPNEXUSSUMMIT MARKETERS CONSUMERS PUBLISHERS 3 PROBLEMS TO SOLVE 1 2 3 Increase marketer trust and ad effectiveness Improve user experience Increase publisher monetization WE CAN SOLVE THIS 2 Compress the supply chain 1 Reduce latency 3 Data science

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