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Transparent Marketplaces: It's All About The School Lunch
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Gabriel Weintraub | Chief Economist, AppNexus
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Transparent Marketplaces: It's All About The School Lunch
1.
2.
#APPNEXUSSUMMIT Transparent Marketplaces: It’s All About
the School Lunch Gabriel Weintraub, Chief Economist, AppNexus
3.
#APPNEXUSSUMMIT School Lunches in Chile
in the 1990s Source: Photo, “CombinatorialAuctions”,Analytics Magazine,Fall 2009
4.
#APPNEXUSSUMMIT CHILE 1973 1989
1999-2001 Military coup: beginning of dictatorship Transition to democracy Huge public spending & free market economy
5.
#APPNEXUSSUMMIT The Challenge Feeding >2M
Children Daily Thousands of schools Tens of vendors & companies
6.
#APPNEXUSSUMMIT The Issues No standardization of
menus & quality Lack of price competition
7.
#APPNEXUSSUMMIT • Standardized meals
& quality • Created price competition • Auction logic Solution: Transparent Competitive Bid Auction
8.
#APPNEXUSSUMMIT SAVED 20-25% ALLOWING TO FEED TH
E GOV E R N ME N T 300,000+DAILY
9.
#APPNEXUSSUMMIT Transparency & Science
10.
#APPNEXUSSUMMIT WHYdid I become
interested in this market?
11.
#APPNEXUSSUMMIT Using cutting edge
economic science to address… TRANSPARENCY + REVENUES SENSIBLE AUCTION LOGIC FOR HEADER BIDDING OVERARCHING MARKET DYNAMICS
12.
#APPNEXUSSUMMIT Thank you!
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