Augmented reality apps run the gamut from interactive map overlays and virtual showrooms to real time night life guide. It uses each piece of software hones in on smartphone GPS and camera functionality to create a more immersive experience. Let's see How AppStudioz offers a wide range of augmented reality solutions and how its addressing business pain points using mobile solutions across various industries.

1. Augmented Reality
Augmented Reality

3. What is
Augmented Reality?

4. MASHABLE, BOB AL-GREENE

5. Augment ­make
(something)
greater by adding to it; increase.
So,

6. Computer Generated Data/Graphic (Augment)
+
Real Scene (Reality)
=
Augmented Reality

7. Xbox kinect
Eg.

8. HagenDazz AR App

9. Google Glass
Google glass

10. Best
Example?

11. The best example!

12. Augmented Reality How it Works
● Pick a real world scene
● Add your virtual object in it
● Delete real world objects
● Not virtual reality since enviornment is real

13. History
1966
1990
Invented Head­Mounted
Display, which was the first step
in making AR a possibility
Coined the term “Augmented
Reality”
Prof. Ivan Sutherland
Prof. Tom Caudell

14. Present
AR Mobile
App
Revenue
By 2014
Source: juniper research

15. Games which accounted for more than
40% of AR downloads in 2013 will
continue to deliver the largest revenue
stream for the foreseeable future

16. But with AR increasingly deployed within
mainstream lifestyle, enterprise and
general entertainment applications, each
of these sectors should achieve annual mobile
AR revenues in excess of $1 billion within
5­6
years

17. Augmented Reality Application Domains
➔Retail & Commerce
➔Automotive & Tourism
➔Print, Media & Entertainment
➔Enterprise & Industrial
➔Military & Government
➔Urban & Architecture
➔Education & Learning
➔Training & Maintenance
➔Health & Recreation
➔Branding & Marketing

18. Retail & Commerce

19. Automotive & Tourism

20. Print, Media & E ntertainment

21. Enterprise & Industrial

22. Military & Government

23. Urban & Architecture

24. Education & Learning

25. Training & Maintainence

26. Health & R ecreation

27. Branding & Marketing

28. Soo Much, We'll see In
The Future ...

29. by Google is much about AR
Source: Aisle411

30. Source: Gartner
Augmented Reality Will
Become An Important
Workplace Tool.
&
Has Broad Business
Potential

31. Over 2.5 billion
Mobile Augmented
Reality Apps to Be
Installed Per Annum
by 2017
Source: juniperresearch

32. Global mobile augmented reality (AR) market size in 2013
and 2018 (in millions of users)
Source: statista

33. Sample AppStudioz Case Examples around
Augmented Reality­addressing
business pain
points across the industry

34. StyleMatch
● Clients' background: One of the leading e­commerce
companies of Australia
● Business Challenges: To over come the problem of
consumers who want to online SEARCH­TRY­BUY
the
latest fashion from boutique retailers and global
brands anytime, anywhere
● Business outcome:
– Fully interactive mobile fashion styling and
shopping app,
– User can change and edit the background
– An E­Commerce
platform(where an user can
select and shop)
– User can mix & match outfits and share them to
different social networks
– User can competite with friends and others
– Best of all – user can try before buying using
virtual changing room

35. Night Life guide to find nearby bars and clubs in real­time
● Clients' background: One of the leading liquor
company of USA
● Business Challenges: To over come the problems
faced by the user while locating the nearest
pub/bars
● Business outcome:
– Interactive venue pages display real­time
photos and
feedback from users recently visited and are currently
partying.
– Helps the user to locate the nearest pubs/bars
– Helps the user locate friends in the nearest bar/pub
– Lets the user share pictures among friends
– Gives a notification if anyone upload picture
– User can recieve daily updates on best deals and offers

36. References
● Mashable
● Jupiter Research
● Gartner
● Statistia
● Aisle 411

37. www.AppStudioz.com
www.facebook.com/appstudioz @appstudioz
www.pinterest.com/AppStudiozApps/
www.linkedin.com/company/appstudioz
www.behance.net/AppStudioz