integration platform as a service for postal, parcel & freight logistics

1. Integration Platform as a Service for postal, parcel &
freight logistics
Jaakko Elovaara
Youredi Ltd
CEO
jaakko@youredi.com
Ph +358 44 7575758

2. The Statistics
Source: eMarketer.com
Trillions and % change
Growth will come from online and
mobile use in emerging markets
Major brands pushing into global
markets
Asia Pacific overtakes North America in
e-commerce spending
B2C e-Commerce Sales Worldwide, 2012-2015

3. shipping costs are on the rise
Amazon’s net shipping costs have increased more
than 25%
In the first 9 months of 2014 they increased 39%
Estimated shipping costs are $6 billion

4. Warehousing and fulfillment on the rise

5. How has technology changed?
Are you changing with it?
How do you remain competitive?

6. Air Freight
1918
1970 DC 10 MD
today
PAK TA
Up to 200 tons
Range 7000 km
Supersonic (2000 km/h)
80 Cargo freighters to be in service by 2024
MEMPHIS, Tenn., June 1, 2015 … FedEx Corp.
(NYSE: FDX) announced today it has
permanently retired 15 aircraft and 21
related engines as it continues to rationalize
capacity and modernize its aircraft fleet to
more effectively serve FedEx Express
customers.

7. Ocean Freight
1838 SS Great Western
First steam powered
1863 SS Banshee
First steel hull
1937
C2 5 hold cargo ship
1956 Ideal-X
First Container ship
1956 Ideal-X
First Container ship
January 2015 MSC Oscar
Triple E 19,224 TEU
More efficient by 25 % than the Emma
Class and by 36 % than the HHI (TC)
Class Vessels
Note: Panama Canal 5,000 to 13,000 TEU, due 2016

8. • Messaging volumes
are growing
• Message types and
detail is growing
• Onboarding to EDI
messaging is too slow
and expensive
• Traditional service
providers have older
platforms that are
not cost competitive
Tier 1
• High transaction volume customers
• Good integration (EDI)
• Low Margins
Tier 2
• Medium transaction volume customers
• Poor integration
• Some manual processes
• Good Margins
Tier 3
• Low transaction volume customers
• No integration
• All manual processes
• High Marginstransactions
No of customers
Data Technology Challenges

9. Data integration
1948
EDI was inspired by Berlin Airlift and military logistic to exchange
data over a 300 baud teletype modem.
1965
The Holland- America steamship line begins sending trans-Atlantic
shipping manifests using telex messages and converting the
messages into tape that could be loaded into their computers.
1981
ANSI X12 standards are published for the first time and encompass
the transportation, food, drug, warehouse and banking industries
1985
The EDIFACT EDI standard is created by the United Nations
1998
First xml 1.0 defined
2001
The AS/2 communications standard is published by the Uniform
Code Council.
2012/Future
- Any format
- Any standard
- Any protocol
- Speed
- Agility/Flexibility
- Interoperability
- Scale

10. Technology and the cloud

11. Real time secure process and data
integration for cross border logistics
Order placed
Payment made
Order fulfilled
Labelling
Orders shipped
forwarded
Orders consolidation
Bill of lading Customs cleared
Orders deconsolidated
Ship direct
Orders received
Returns
Last mile
delivery
Secure interoperable data integration/network
MESSAGE FLOWMESSAGE FLOW
BORDER

12. Added value, KPI data technology
• KPIs based on scan events in the physical flow, an example:
• Between HK-IN & HK-Out: threshold for alert is 48 hours
• Between HK-OUT and LUX-OUT: 36 hours
• LUX-OUT and FI-IN: 60 hours
• FI-IN and FI-OUT: 24 Hours
• Youredi monitors the transfers and submits alerts to correct recipients if alert
thresholds exceed
• Same data can be used to output and visualize different KPI’s using integrated
dashboard tool
• Input flows to the “Control Tower” for real-time monitoring and managing

13. Parcel/shipment logistics
-domestic and/or cross border
• As a truly multi-tenant platform, Youredi can provide
secure and efficient business-to-business application
integration solutions
• All different connectivity features are applicable
• Connections to on-premise applications, cloud
software
• Connectivity to Logistics industry standards can be
leveraged throughout the world
• Can be extended to scenarios where one company
(e.g. logistics provider) can integrate multiple external
organizations to their own applications

14. Logistics – Full track and trace
Business problem :
• Need full track and trace across
the China /Russia lane
• Need flexibility in messaging
formats
• Need to scale the solution
rapidly
Challenge :
• All clients/partners have
different messaging formats and
communication protocol
requirements
• Messaging platform needs to be
dynamic providing advanced
messages and statuses in all
directions
• Solution:
• Youredi provided a solution which sets no
limitation on connectivity methods or format,
example REST, SFTP etc.
• Solution transforms XML and EDI based
messages to Posti’s inhouse format and
client/provider formats across the entire
parcel lane
• Advanced messages and statuses are
passed seamlessly between all parties.
• Solution is highly scalable
• Offers flexibility and speed in provisioning.
(Entire lane up and running within two
weeks)

15. Youredi
Posti
Hong Kong
China
Advance messages
about incoming
shipments
Shipment status
messages from Posti,
and parcel line
partners
Advance messages
about incoming
shipments
Status messages from
part of the process
managed in Hong
Kong
Advance messages
about incoming
shipments
Status messages
Shipment status
messages from Posti
and the parcel line
partners
Messaging endpoints use different protocols (REST,
SFTP) and different messaging patterns (online
messaging, batch transfers).
Messaging endpoints use also different message
formats (both XML-based and inhouse EDI).
Youredi manages transformations between different
protocols, messaging patterns and formats.
In addition, Youredi provides a business monitoring UI
for Posti’s use and manages all the automated
monitoring and alerting functionality in case of outages.
Youredi ensures reliable
messaging between different
parties in the logistics network.

17. API management
• API development, publishing and management
• Provision of new clients, API keys and accesses via
web user interface (Youredi Portal)
• API Quota and volume management via web user
interface
• Connectivity methods included in the iPaaS core
platform (REST, FTP etc.)
• Any to any format including support for UPU
Standards (EPPML, ITMATT etc.)
• Alert management and security built into iPaaS
core
• Dynamic scalability
Develop
Monitor
Manage
Publish

18. Unique customer value
• Youredi is an enabler of complicated
integrations for eCommerce, Logistics,
Post and Parcel organisations globally
• Youredi integration as a service offers 30-
50% savings over alternatives
- Only pay for what you use, Pay per
transaction
- Infrastructure and support included
- Fast deployment, weeks as oppose
to months/years
• Enables quick & measurable benefits for
end-customers, carriers, partners, agents
and merchants
• Customers are able to replicate and scale
with existing Youredi components
globally -> Agility
• Connectivity adapters include interfaces
to file systems, FTP, FTPS, SFTP (server
and client), databases (MSSQL, ADO.NET,
ODBC), REST and Web Services (server
and client),…
• Message format and capability, leverage
ITMATT, electronic customs pre-advice
messages, xml, EDI etc..

19. Youredi Ltd Westendintie 1 A +358 207 3520 80 www.youredi.com
02160 Espoo, Finland talktous@youredi.com ID: 2339135-8
Jaakko Elovaara, CEO
Jaakko@youredi.com
+358 44 7575758
Singapore Branch opens 10/2015