1. ese
E-commercehasextremely
humblebeginnings…
-In1971/1972,twostudentsfromtheuniversitiesofStanfordandMassachusettsInstitute
ofTechnologyusedtheARPANETnetworktodiscreetlyarrangethesaleof
anundeterminedamountofcannabis.
…
…
8:05pmisourpreferredtimeto
makeonlinepurchases-after
wehavearrivedhomefrom
workandeatendinner.
Theconsumerwillscrutinisetheirdecisionregardingwhethertoactuallymakeapurchase
ornot.Anyhintofdifficultyorirritationwithinthecheckoutprocesswillleadtoalossofinterest.
Howtoensurecustomersdon't
abandonyourwebsiteatthecheckout:
Displayacheckoutprocess
bartoshowcustomershowfar
intotheprocesstheyare
Removedistractionssuch
asadverts,andguidecustomer
throughtheprocessusingclear
calltoactionbuttons
Removebackbuttons;
youwanttoensurethe
customeronlyhasonepath
totakewhichistowards
thepayment
-
(£3billion).
.
Sundaynightisthe
mostpopulartimein
theweektoshop.
Saturdaynightisthe
leastpopulartimein
theweektoshop.
.
30%needtosee
thephysicalobjectfirst.
21%citethepotential
fussofreturningtheitem
atthePostOffice.
21%blamealack
ofinformationabout
theproduct.
30%havesecurityconcerns
aboutputtingpersonalinformation
andpaymentdetailsonline.
18%haveapreferencefor
themoresociableexperience
ofshoppingonthehighstreet.
buyingprocess.
.
.
.
Havingto
registerbefore
buying
s
…
Qualitycontent:making
userexperiencethe
numberonepriority
Exclusive,highquality
andgenuinelyengaging
writing,imagesand
videoswillhelpdrivevideoswillhelpdrive
peopletoonlinestores
31%ofconsumerssay
theyboughttheproduct
afterbeinginfluencedby
apromotionalvideo
Growthinretailersoffering
nextdaydelivery:68%of
onlineretailerscurrently
offernextdaydelivery
….
…ASOShalvedtheir
checkoutabandonment
ratebyaddingaguest
checkoutoption(2011)
logos;morethan
havemoreconfidence
whentheyseemorethan
onepaymentmethod
www.ems-internet.co.uk
www.itproportal.com/2014/01/24/uk-ecommerce-tops-international-
growth-league-exports-set-hit-28b-2020/#ixzz330fsUExT
www.neatorama.com/2013/04/21/The-Worlds-First-E-Commerce-Transaction
-Was-a-Drug-Deal/#!Q0KC9
www.itproportal.com/2014/01/24/uk-ecommerce-tops-international-
growth-league-exports-set-hit-28b-2020/#ixzz330fsUExT
wwwww.realbusiness.co.uk/article/24844-seven-e-commerce-trends-to-look-
out-for-in-2014/page:1
www.digitalstrategyconsulting.com/intelligence/2014/01/ecommerce_trends_in_the_uk_91bn_
spent_online_in_2013.phpzmags.com/tablet-vs-mobile-is-one-more-important-than-the-other/
www.mobify.com/insights/2014-mobile-conversion-rate-benchmarks/
www.visaeurope.com/en/newsroom/news/articles/2013/mega_monday_uk_ecommerce.aspx
www.smedio.com/online-consumer-spending-habits-e-commerce-checkouts/
wwwww.retailresearch.org/onlineretailing.php
www.econsultancy.com/blog/7810-e-commerce-infographics#i.tohcwsxkdf7cpf
www.dailymail.co.uk/news/article-2134668/8-05pm-favourite-time-log-start-
shopping--keeping-eye-telly.html
www.blogs.wsj.com/cio/2014/05/12/forrester-mobile-phone-
and-tablet-e-commerce-to-more-than-double-by-2018/
www.huffingtonpost.co.uk/mark-braund/uks-online-spending-
the-latest-big-news-the-latest-big-news-for-the-e-commerce-world_b_5152387.html
-
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