The document discusses the future of CRM, marketing, sales, and customer service. It outlines trends like the move to cloud CRM and social media, as well as priorities around improving customer experience and visibility across channels in real-time. Companies are looking to invest in marketing, sales, and customer data management solutions to adapt to customers shifting to digital channels.
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El futuro del Marketing,
Ventas y Servicio al Cliente
CRM Day 21 de Octubre de 2010
Fernando Maldonado,
Program Manager, IDC Iberia
fmaldonado@idc.com