Applicants presentation format

AppsCo2 Program
Application Format

January 2013

FosteringGoods © © All rights reserved to PenZA Perception Lab Ltd
© All rights reserved to PenZA Perception Lab Ltd

The company
Here you write:

Company name, short description history, main areas of activities, main
clients or distribution channels, annual turn over, number of employees,
location.

Add a link to the company website


The team
Here you write: short description of the 4-5 key team member related to
the project.
Name, role, 2 lines of professional background,
email.

email.

email.


The Market Un-Met Need
Here you write:

Define the main un-met needs or un-met desires that your new product or
service aim to answer. Show trends, indicator and figures data supporting
this needs. Show additional description on the estimated future trends
that would support it.


Elevator’s Pitch
Define in short what is your product/service and its value proposition.
What unique features it has, and what it dose best that any other solution
in the market.


Target audience & Market potential
Describe the different layers of your target audience, their main
characteristics and spread (local, regional, international), and profile
(age, gender occupation, economic level, ect).

Show key supporting data indicating the market potential in volume
specifically around your new product/service target market.


Product/Service Demo
Show the product/service in the best appealing way.

What are its main functions and look & feel.

1. Images of a prototype screenshots

2. Main scenario

3. Link to YouTube short video that describe (in English) the main
features of it.

4. Link to its website / AppStore / Google PlayStore (if relevant and
ready)


Your solution’s Value Proposition
Here you can add in more details what you have started to describe in
slide 4 Elevator’s Pitch , and give more persuasion power to what makes
your new offer in product/service so valuable and unique to the
customers.


Market Positioning
Show main other market actors in your field and benchmark values in a
simple table or chart that describe comparison between your solution to
the current competitors.
Product/service features

Your solution

Solution 1

Solution 2


Business Model
Describe the different strategies and sources from which you gain or plan
to gain revenues, and their development along time.

Show your market penetration model.

Show projected cash- flow (if you have one).


Your goals within the AppsCo program
What are the main areas in which you need mentoring and facilitation in
developing your project? Describe your aim in terms of the exposure that
the program provide: Are you seeking for strategic partners, investors,
main clients or new distribution channels?

If you are seeking for investment: Describe the type of investor, your
current evaluate amount required and the purposes of the investment to
your company


Contact details
Name of contact person for further information:

Email, phone, full address of the company.


Applicants presentation format

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Applicants presentation format