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Communicating the 
Value of IT with a 
Standard Model
Accounts 
Cost 
Centers 
BUs 
Services 
Apps 
IT 
Towers 
FINANCE IT 
Projects 
Teams 
Channels 
Customers 
BUSINESS 
Mfg 
General Ledger 
Profitability 
Products 
R&D 
The Problem
Standards Define A Profession… 
No Standard 
for 
IT’s Value? 
But They’re Difficult to Create
Creating the Industry Standard 
2007 
TBM Council writes 
eBook 
to educate other CIOs 
2010 
2011 
2012 
Columbia University 
joins TBM Council as 
academic advisor 
2013 
TODAY 
TBM Summit 
gives rise to 
TBM 
Council 
non-profit 
In 2007, 
6 CIOs start advisory 
council for Apptio 
100 leading IT thinkers 
define TBM 
Membership at 
1,250+ 
The WSJ 
starts a series of op-eds
The Business Information Model for Technology 
What to Measure How to Measure Data Required 
Taxonomy 
Standard management 
categories for IT 
Model 
Standard costing rules 
to map and apportion GL costs 
to IT categories 
Data 
Source data elements, formats, 
and relationships 
needed by Model 
TBM Unified ModelTM (ATUMTM)
BUSINESS 
IT 
FINANCE 
• Investment per BU? 
• Cost of App per BU? 
• What drives app costs? 
• Project vs Run Costs? 
• App spending levers? 
• What drives run costs? 
• What are unit costs? 
• What do we spend on? 
• Where do we spend? 
• What drives variances?
Customer Marketing Sales 
Service 
Tier 1 Storage 
Internal Labor 
External Labor 
Software 
Hardware 
Facilities/Overhead 
GL Journal Entry: Wages 
Routed by: Account Code, Cost Center 
& Organization Structure 
Data sources: 
• Chart of Accounts 
• List of Cost Centers 
• Active Directory 
Siebel 
Routed by: Storage to App Relationship 
Weighted by: Reserved storage size 
Data sources: 
• CMDB 
• Asset DB 
Mfg 
SAP Automation 
Routed by: BU consumption 
Weighted by: Number of logins 
Data sources: 
• CMDB or Service Catalog 
• Log Monitoring Tool 
3 
2 
1
Think of ATUM as an accelerator, not an inhibitor 
or constraint. 
Optional: Use as much or little as 
appropriate 
Extensible: Adapt it to your unique 
business requirements
Benefits of ATUM 
Business 
Information Model Align with the business on cost/consumption tradeoffs and IT value 
Defensible Leverage the experience of 200+ IT orgs and the TBM Council 
Accelerated 
Benchmarking Benchmark alignment enables easy IT cost comparison with peers 
Ecosystem 
Leverage Fosters collaboration with a community of like-minded IT leaders 
Fast Time to Value Rapid adoption of TBM via pre-packaged products & methodologies
ATUM in Action: Apptio Suite of TBM Applications 
Apptio SaaS 
APPLICATIONS 
Apptio SaaS 
PLATFORM 
DATA 
SOURCES 
CIO/CTO 
IT OPS/STRATEGY 
GL/ 
FIXED ASSETS 
BUDGET HR ASSET/ 
CMDB 
PPM SERVICE 
DESK 
MONITORING PROVISIONING VENDORS 
CLOUD 
SERVICES 
FINANCIAL OPERATIONAL BILLING 
END 
USERS 
SELF-SERVICE ANALYTICS 
ADAPTIVE DATA MANAGEMENT 
ATUM 
BUSINESS FINANCE 
TAXONOMY MODEL DATA
Plan & Variance How is our financial agility? 
How much 
are we 
investing? 
What’s 
driving plan 
variance?
Costs by Domain & Function (Tower) 
Tower cost 
by Cost Pool
Server Cost-Efficiency Trends 
Expenses are 
rising… 
…but cost-efficiency 
is 
improving
Benchmark Against Peers 
Apples-to-apples 
comparisons by Tower
Cloud Services We’re Consuming 
by 
Provider 
by 
Product 
by 
Customer 
(AWS linked 
acct)
Investments in Skills 
by 
Employee 
Role 
by 
Internal/ 
External 
Breakout by: 
• Cost Center 
• Internal/ 
External 
• Role 
• Location
Understand Application Spend 
Investment 
vs KTLO 
by 
Audience 
by Sourcing 
Strategy
Manage Project Investments 
Are we shifting in 
the right direction? 
by 
Investment 
Type
Apptio 
TBM 
Unified 
Model
Where Can You Learn More? 
Join us in Glitter at 11am for a deeper dive 
into the details of ATUM. 
Look for a whitepaper on ATUM to be 
available on our web site in a few weeks.

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Communicating the Value of IT with a Standard Model

  • 1. Communicating the Value of IT with a Standard Model
  • 2. Accounts Cost Centers BUs Services Apps IT Towers FINANCE IT Projects Teams Channels Customers BUSINESS Mfg General Ledger Profitability Products R&D The Problem
  • 3. Standards Define A Profession… No Standard for IT’s Value? But They’re Difficult to Create
  • 4. Creating the Industry Standard 2007 TBM Council writes eBook to educate other CIOs 2010 2011 2012 Columbia University joins TBM Council as academic advisor 2013 TODAY TBM Summit gives rise to TBM Council non-profit In 2007, 6 CIOs start advisory council for Apptio 100 leading IT thinkers define TBM Membership at 1,250+ The WSJ starts a series of op-eds
  • 5. The Business Information Model for Technology What to Measure How to Measure Data Required Taxonomy Standard management categories for IT Model Standard costing rules to map and apportion GL costs to IT categories Data Source data elements, formats, and relationships needed by Model TBM Unified ModelTM (ATUMTM)
  • 6. BUSINESS IT FINANCE • Investment per BU? • Cost of App per BU? • What drives app costs? • Project vs Run Costs? • App spending levers? • What drives run costs? • What are unit costs? • What do we spend on? • Where do we spend? • What drives variances?
  • 7. Customer Marketing Sales Service Tier 1 Storage Internal Labor External Labor Software Hardware Facilities/Overhead GL Journal Entry: Wages Routed by: Account Code, Cost Center & Organization Structure Data sources: • Chart of Accounts • List of Cost Centers • Active Directory Siebel Routed by: Storage to App Relationship Weighted by: Reserved storage size Data sources: • CMDB • Asset DB Mfg SAP Automation Routed by: BU consumption Weighted by: Number of logins Data sources: • CMDB or Service Catalog • Log Monitoring Tool 3 2 1
  • 8. Think of ATUM as an accelerator, not an inhibitor or constraint. Optional: Use as much or little as appropriate Extensible: Adapt it to your unique business requirements
  • 9. Benefits of ATUM Business Information Model Align with the business on cost/consumption tradeoffs and IT value Defensible Leverage the experience of 200+ IT orgs and the TBM Council Accelerated Benchmarking Benchmark alignment enables easy IT cost comparison with peers Ecosystem Leverage Fosters collaboration with a community of like-minded IT leaders Fast Time to Value Rapid adoption of TBM via pre-packaged products & methodologies
  • 10. ATUM in Action: Apptio Suite of TBM Applications Apptio SaaS APPLICATIONS Apptio SaaS PLATFORM DATA SOURCES CIO/CTO IT OPS/STRATEGY GL/ FIXED ASSETS BUDGET HR ASSET/ CMDB PPM SERVICE DESK MONITORING PROVISIONING VENDORS CLOUD SERVICES FINANCIAL OPERATIONAL BILLING END USERS SELF-SERVICE ANALYTICS ADAPTIVE DATA MANAGEMENT ATUM BUSINESS FINANCE TAXONOMY MODEL DATA
  • 11. Plan & Variance How is our financial agility? How much are we investing? What’s driving plan variance?
  • 12. Costs by Domain & Function (Tower) Tower cost by Cost Pool
  • 13. Server Cost-Efficiency Trends Expenses are rising… …but cost-efficiency is improving
  • 14. Benchmark Against Peers Apples-to-apples comparisons by Tower
  • 15. Cloud Services We’re Consuming by Provider by Product by Customer (AWS linked acct)
  • 16. Investments in Skills by Employee Role by Internal/ External Breakout by: • Cost Center • Internal/ External • Role • Location
  • 17. Understand Application Spend Investment vs KTLO by Audience by Sourcing Strategy
  • 18. Manage Project Investments Are we shifting in the right direction? by Investment Type
  • 20. Where Can You Learn More? Join us in Glitter at 11am for a deeper dive into the details of ATUM. Look for a whitepaper on ATUM to be available on our web site in a few weeks.