1. 5 Awesome Ways to Make Your Small Business Marketing “Sticky”
Posted on March 21, 2012 by guest
Getting potential customers to remember and like a brand is a marketing art that is sometimes
referred to as “sticky marketing.” Here are a few great suggestions for making any small
business marketing efforts “stick” in the hearts and minds of potential customers.
1) Sticky Brand Name- Instead of choosing a name that is too dry or is difficult to remember,
choose something that sticks. Here are a few ways of making a brand name sticky.
1. Imagery- a name that creates an image in the mind of the consumer will help them to
remember the name.
2. Short & Sweet- Short names are usually easier to remember than long names
3. Funny or Cute- There is a toilet seat brand that named them “Cushy Tushy.” I heard about them
a few years ago and never forgot the name simply because it’s funny and cute.
2) Sticky Marketing Message- A great marketing message that sticks should be something
that people can connect to and appreciate. Telling a story is a great way of getting your
marketing message across, because people enjoy and remember stories. For example, a story
about how your business got started to fulfill a need, how you learned important lessons, came
through in spite of difficulties, or is successfully carrying out a mission is a sticky marketing
message. On the other hand, a business message that boasts of “being the best in the field,”
doesn’t stick.
© 2012 Apptivo Inc. All rights reserved

2. 3) Sticky Slogan- Once you have developed a sticky marketing message break it down into a
few enjoyable words- that’s your slogan.
4) Sticky Business Cards- When I say that your business cards should be sticky, I am not
recommending that you pour maple syrup on them. Most business cards get thrown away when
the business card recipient cleans out their pockets at the end of the day. However, by producing
a business card that is too good to throw away you can increase the chance that your marketing
efforts will find a home inside of the recipient’s wallet or on their desk. Also, having a great
business card sends the message that you are confident about your business and that instills
confidence in others too.
5) Use Snail Mail- Email marketing is an efficient and simple way to be in touch with an
unlimited number of people just by the click of a button. Today email marketing is all the rage.
On the other hand, recipients of mass emails also realize that there is nothing personal about
emailed newsletters. Although I am highly in favor of using email marketing for most of
communications with customers, I think that it pays to add a personal touch with snail mail also.
If you want to really make an impression with a “thank you for your business,” letter or
something of the sorts, a snail mail letter will leave a much stronger impression.
Making your small businesses marketing efforts stick will encourage new customers and
returning customers. The advantage of the sticky marketing strategy is that it not only gets your
audience’s attention, it also keeps them engaged in the long run.
Susie Brown is a FastUpFront Blog contributor and business consultant. Fastupfront offers
business loan alternatives and working capital based on future sales.
© 2012 Apptivo Inc. All rights reserved