This presentation was done for Wordcamp Orange County 2012 at Vanguard University.
An introduction to developing an eCommerce website, and the steps that are required to properly plan and execute the project.
Learn more at http://www.apptivo.com
2. Who Will Benefit?
Small Business Owners
WP Newbies
Freelancers
Graphic Designers
SEO Professionals
Anyone interested in
eCommerce!
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3. About the Presenter
Product manager at Apptivo
Wordpress developer since 2005
Ran a web design & IT services firm
Programming for 10 years
QA automation engineer for 7 years
OC native
Terrible with PowerPoint
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4. Presentation Breakdown
1. The scenario
2. Gathering the right information
3. Selecting your technology
4. Creating a website plan
5. Making it happen!!!
6. Day-to-day management
7. Future expansion plans
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5. Yoga, Pilates, and More
A fitness supplies business who sells primarily
Yoga & Pilates equipment.
No web presence
Small budget
1 week deadline
6. Project Scope
Design, develop, and deploy the
website
Show general information about
the business
Allow purchase of product
through the website
Create a method for users to
contact the business
7. Gather the Right Information
Lay down clear goals for the project
1. Sell product!
2. Make business appear more trustworthy
3. Get in touch with more customers
Acquire all branding materials
Logo
Company colors
Organize product inventory
Name, Description, Photo
Pricing & Shipping Information
Website text content
9. Take Care of the Basics
Domain
Will SEO be important?
How will people be accessing
the domain?
Hosting
How much traffic is expected?
How many domains are needed?
Wordpress support?
10. Form the Site Structure
Base pages on content that
meets your goals
Don’t forget pages needed for
eCommerce
Include pages required for
legal protection
If a page doesn’t focus on a
goal, it doesn’t belong on the
site (yet)!
12. Write the Website Content
Page Meta Data
Title, Keywords, Description
Page Content
About us page
Contact us page
Thank you message(s)
Blogs
Don’t forget…
Bullets are your best friend
13. Organize Your Attack Plan
1. Set up Wordpress
2. Install the plugins
3. Configure the plugins
4. Apply the theme
5. Create pages & insert content
6. Import the inventory
7. QA & Cleanup