How social media and the changes in web usage are pushing the demands of web performance beyond what the current application delivery technologies are deisgned for

1. The Changing Face of Application Delivery

2. Today’s Problem: load times L.A. Times = typical news site ADC Load Balancer Content Delivery Network Doing everything right USA load time is 12.4 seconds 12.4 seconds is still too long.

3. the problem is widespread L.A. Times is about average: 12.4 seconds

4. Four Trends that define the market. It’s not about speeding up. It’s about never slowing down.

5. 1. Third Party ContentFriends dragging you down Facebook “Like” button, social media integrations Ads from DoubleClick/ Google Syndicated Feed

6. 2. Dynamic Sites“real-time content everywhere” Real-time web: Dynamic content Personalized content Local content No caching Little pieces of information, updating constantly This is what we expect now

7. 3. Content explosionricher websites = heavier pages Websites becoming richer Sheer # of pages More 3rd party functionality More dynamic More data More, more, more

8. 4. New Devices, New challengeshigh-latency networks and slow data AT&T saw a 7,000% increase in data traffic New devices New networks New ways to experience content The stakes are high And slow mobile speeds highlight the problem

9. These trends are mainstreamcustomer expectations set the agenda Fortune 500 companies demand richer sites, delivered fast Moving behind the firewall, inside the enterprise These trends reaching a tipping point Demand is real, selling opportunity is immediate Today’s application delivery solutions can’t meet tomorrow’s problems.

10. The opportunity ADC’s and CDN’s are not meeting customer’s requirements WCO: Accelerates third party content Accelerates dynamic sites Reduces content explosion Extends hi-performance to devices Customers need WCO “in the box” to meet today’s delivery challenges

11. Thank you!