A presentation of the strategy which led Müller - a leading diary brand in the Italian market - to change its approach towards communication on social media. A case history by Young Digitals.

1. MARCO PEZZANO

2. YOUNG DIGITALS
IS A BRAND
COMMUNICATION
AGENCY BASED
IN PADOVA, ITALY.

4. TRAINING GRAPHICS
& VIDEO
CONSULTANCY
& RESEARCH
DEVELOPMENTMEDIA
MANAGEMENT
COMMUNITY
MANAGEMENT

6. A JOURNEY
THROUGH
SENSES
A social media case history by Young Digitals
Müller Italy
Starring:

7. THIS IS
MÜLLER

8. 13%-20%
MARKET SHARE
THE ONLY REAL BRAND
PREMIUM PRICE
POSITIONING

9. youtube.com/watch?v=q1ZlZR0UNSA

11. SEXY
IRONIC
ALLURING

12. ...AND GOOD
TOO GOOD.

13. OF COMMENTS
ON FACEBOOK
WERE LIKE...
MMM... BUONISSIMO!
98%

14. HEY YOUNG DIGITALS,
PLEASE MAKE
OUR FANS INTERACT
IN A SMARTER WAY
LOVE, MÜLLER

15. WOMEN’S WORLD
PASSIONS
LOVE
PLEASURE
SENSUALITY
SENSES

16. SYNESTHESIA

17. CONTAMINATION
INTEGRATION

19. PINTEREST
Images
Trends
Inspiration

20. GOODREADS
Reviews
Culture

21. FOURSQUARE
Venues
Experiences

22. POLYVORE
Outfits
Stories

23. PRODUCT
Context
Consistency

24. EMOTIONAL
PRODUCTIVE
NOT POLARIZING

25. THE OUTCOME

26. Selena Pellegrini I like the kind tone of this
post, one that is uncommon nowadays, on
facebook but also in real life. You never get
to hear such delicate yet simple words.
February 18 at 5:20pm - Like

27. THE JOURNEY
ISN’T OVER

28. Young Digitals Srl
via Fornace Morandi 24 - 35133 Padova Italy
web: www.youngdigitals.com - mail: info@youngdigitals.com
THANK YOU