Exclusive 2013 online advertising activity findings and trends for the two largest online ad markets in the Middle East: UAE, Saudi Arabia and also Kuwait. · 2013| Top 10 categories/sectors revealed by market: UAE, Saudi Arabia, Kuwait. · 2013| Top 10 Brands revealed by market: UAE, Saudi Arabia, Kuwait · 2013 Seasonality of online advertising by month by market: UAE, Saudi Arabia, Kuwait · Ad formats trends evolution from 2010 to 2013: UAE · 2013| Ad format trends by market: UAE Saudi Arabia, Kuwait

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2013|Online Advertising Trends
(in the GCC)

2. The first online advertising monitoring, intelligence and creative ad bank service in the Middle East!
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3. The first online advertising monitoring, intelligence and creative ad bank service in the Middle East!
United Arab Emirates
Saudi Arabia
Kuwait

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Best performing Categories
Best performing Brands
Seasonality of online Advertising
Best performing Ad Formats
Language of Advertising

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Ad Activity Index [AAI] =
Total Campaigns X Websites X Weeks Online

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TOP 10 CATEGORIES/SECTORS

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THE USUAL SUSPECTS
VS.
THE DIFFERENT MARKET BEASTS

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TOP 10 CATEGORIES IN 2013
1
Automotive
16.7%
2
Banking & Finance
11.5%
3
Telecom Services
5.4%
4
Leisure &
Entertainment
4.9%
5
Restaurants &
Bars
4.1%
6
Airlines
4.1%
7
Hotels & Resorts
3.8%
8
Websites and
Portals
3.7%
9
Health & Beauty
3.4%
10
Real Estate &
Properties
3.0%

9. The first online advertising monitoring, intelligence and creative ad bank service in the Middle East!
TOP 10 CATEGORIES IN 2013
1
Automotive
14.9%
2
Telecom Services
13.6%
3
Banking
& Finance
11.2%
4
Health & Beauty
3.9%
5
Foods & Snacks
3.9%
6
Mobile Phones
3.7%
7
Websites and
Portals
3.7%
8
Media &
Publishing
3.0%
9
Airlines
2.9%
10
Retail
2.6%

10. The first online advertising monitoring, intelligence and creative ad bank service in the Middle East!
TOP 10 CATEGORIES IN 2013
1
Automotive
21.0%
2
Banking & Finance
11.7%
3
Telecom
Services
8.9%
4
Foods & Snacks
5.1%
5
Airlines
4.8%
6
Restaurants & Bars
4.7%
7
Health & Beauty
4.4%
8
Retail
3.9%
9
Websites &
Portals
3.4%
10
Clothes &
Accessories
2.2%

11. The first online advertising monitoring, intelligence and creative ad bank service in the Middle East!
THE USUAL SUSPECTS
Automotive Banking & finance Telecom services Airlines Websites & portals Health & beauty

12. The first online advertising monitoring, intelligence and creative ad bank service in the Middle East!
THE DIFFERENT BEASTS
Leisure &
entertainment
Hotels & resorts Real estate &
properties
Mobile phones Media &
publishing
Clothes &
accessories
Restaurants & bars Retail Foods & snacks

13. The first online advertising monitoring, intelligence and creative ad bank service in the Middle East!
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78
Head vs. Long Tail
UAE KSA KWT
TOP 10 SHARE OF AD ACTIVITY
UAE 60%
KSA 63%
KWT 70%
CATEGORY

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TOP 10 BRANDS

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TOP 10 BRANDS IN 2013
1
3.0%
2
2.7%
3
2.2%
4
2.2%
5
1.8%
6
1.6%
7
1.5%
8
1.4%
9
1.2%
10
1.0%

16. The first online advertising monitoring, intelligence and creative ad bank service in the Middle East!
TOP 10 BRANDS IN 2013
1
6.2%
2
4.7%
3
4.1%
4
3.1%
5
2.6%
6
2.3%
7
2.2%
8
1.9%
9
1.5%
10
1.4%

17. The first online advertising monitoring, intelligence and creative ad bank service in the Middle East!
TOP 10 BRANDS IN 2013
1
5.1%
2
4.1%
3
4.0%
4
2.7%
5
2.3%
6
2.3%
7
1.8%
8
1.8%
9
1.6%
10
1.5%

18. The first online advertising monitoring, intelligence and creative ad bank service in the Middle East!
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
1
3
5
7
9
11
13
15
17
19
21
23
25
27
29
31
33
35
37
39
41
43
45
47
49
51
53
55
57
59
61
63
65
67
69
71
73
75
77
79
81
83
85
87
89
91
93
95
97
99
Head vs. Long Tail
UAE KSA KWT
TOP 10 SHARE OF AD ACTIVITY
UAE 19%
KSA 30%
KWT 27%
BRAND

19. The first online advertising monitoring, intelligence and creative ad bank service in the Middle East!
0
1000
2000
3000
4000
5000
6000
Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13
UAE KSA KWT
SEASONALITY OF ADVERTISING
Ramadan
New Car Models
Summer Travel
Eid
Back to School
Christmas / New Year
New Car Models
Ramadan
Eid
Back to School
/ National Day
25.6%
27.3%
22.1%
25.0%
22.4%
28.4%
23.3%
26.0%
H
L
L
H

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2013 2012 2011 2010
Medium Rectangle (300x250) 29.2% 27.0% 24.0% 24.5%
Leaderboard (728x90) 28.0% 24.8% 23.5% 24.3%
Half Page (300x600) 5.3% 4.5% 3.4% 2.2%
Expanding Banner – All
Formats
4.9% 5.5% 6.0% 4.5%
Space banner (220x550) 4.1% 5.8% 9.6% 13.4%
Wide Skyscraper (160x600) 3.6% 5.3% 3.8% 2.8%
Video format - Pre roll / In-
banner Video
4.6% 3.0% 2.6% #13
Skyscraper (120x600) 3.1% 4.1% 3.5% 4.1%
Rectangle – All Formats 3.0% 3.8% 4.7% 2.3%
Overlay – All Formats 2.9% 4.0% 4.7% 6.7%
TOP 10 AD FORMATS: DISPLAY

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TOP 10 AD FORMATS: DISPLAY
UAE KSA KWT
Medium Rectangle (300x250) 29.2% 25.3% 25.5%
Leaderboard (728x90) 28.0% 26.0% 28.8%
Half Page (300x600) 5.3% 3.5% #12
Expanding Banner – All Formats 4.9% 3.9% 1.7%
Space banner (220x550) 4.1% #11 -
Wide Skyscraper (160x600) 3.6% 3.7% 5.0%
Video format - Pre roll / In-banner
Video
4.6% 5.5% 5.0%
Skyscraper (120x600) 3.1% 6.5% #17
Rectangle – All Formats 3.0% 4.9% 4.2%
Overlay – All Formats 2.9% 3.5% #11

22. The first online advertising monitoring, intelligence and creative ad bank service in the Middle East!
ARABIC ENGLISH
38.3% 85.4%
80.7% 46.4%
58.9% 60.8%
ENGLISH VS. ARABIC | DISPLAY
CREATIVE LANGUAGE SHARE SPLIT

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www.ooxmonitor.com
@ooxmonitor

24. The first online advertising monitoring, intelligence and creative ad bank service in the Middle East!
Important Notice!
Partial reproduction of this report should
clearly credit ‘OOXmonitor’ and link-up to the
original report on www.ooxmonitor.com
(tiny.cc/oox2013)
Full reproduction of this report is not
permitted without the prior consent of OOX.
You can email support@ooxme.com for more
info.