Valley India Re:Imagining Colour Cosmetics retail_Dec2013

•

0 j'aime•618 vues

Geometry Global

Design Mode de vie Business

RE:IMAGINING
RETAIL
DESIGN

For
Colour
Cosme7cs

based
on
customer
behaviour

December
2013

“women
look
for
ways

to
enhance
their
beauty.

”

currently
she
is
takes
care
of
herself
in
3
areas
only

RE:IMAGINING
TYRERETAIL

(1) health

personal care
(2)accessorize

clothes
shoes
bags
accessories
(3) colour

hair

COLOUR
COSMETICS

haven’t
captured
the
Indian
woman’s

imagina7on
yet

but not skin
RE:IMAGINING
TYRERETAIL

3 CHALLENGES

1.
Looks
glamorous
but
unfriendly
naviga7on

2.
Lack
of
knowledge
about
what
to
use?

3.
Post
purchase
dissonance
“Did
I
buy
the
right
thing”

RE:IMAGINING
TYRERETAIL

INSIGHTS & STRATEGY partner
www.thebuystories.com

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Valley India Re:Imagining Colour Cosmetics retail_Dec2013

1. RE:IMAGINING RETAIL DESIGN For Colour Cosme7cs based on customer behaviour December 2013

2. “women look for ways to enhance their beauty. ” currently she is takes care of herself in 3 areas only RE:IMAGINING TYRERETAIL

3. (1) health personal care (2)accessorize clothes shoes bags accessories (3) colour hair COLOUR COSMETICS haven’t captured the Indian woman’s imagina7on yet but not skin RE:IMAGINING TYRERETAIL

4. 3 CHALLENGES 1. Looks glamorous but unfriendly naviga7on 2. Lack of knowledge about what to use? 3. Post purchase dissonance “Did I buy the right thing” RE:IMAGINING TYRERETAIL

5. dumb down the segmentation into body, face, nails, lips EYES and eyes LIPS NAILS FACE BODY Princess me section with an ipad for exploring new products help me use with the help of videos both side mirror with message on the other side TV to run How-To videos inspire me with trials Glimpse of the colours inside Space for brand images Salon style product display and but colour Black carpet inviting customers in New range area Ipad for browser interaction and new product communication

6. RE:IMAGINING RETAIL DESIGN

7. SIS DESIGNS by ADDRESSING CHALLENGES

10.

11.

12.

13.

14. INSIGHTS & STRATEGY partner www.thebuystories.com

Valley India Re:Imagining Colour Cosmetics retail_Dec2013

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