GWT Brand Guidelines 1.1 - January 2015 New Branding revealed at GWT Create 2015. Logo and branding proudly created by Manon Gruaz from Arcbees. In order to protect the reputation and branding of GWT, the GWT logos and branding are trademarks of Arcbees. Arcbees consent and agree to comply with and be bound by every decisions of the GWT Streering Committee regarding the logos and branding. For any questions, please contact Arcbees: info@arcbees.com | www.arcbees.com You can follow Manon on Twitter : @manongruaz

1. BRAND GUIDELINES
VERSION 1.1
JANUARY 2015

2. 3
3 LOGO
5 MEANING
7 CONSTRUCTION
9 COLORS
11 TYPOGRAPHY
13 PROTECTION ZONE
15 DO’S...
17 ...AND DON’TS
19 BRAND ARCHITECTURE
21 BRAND ENDORSEMENT
23 OBJECTS
25 POSTERS
27 BILLBOARD
29 CREDITS
CONTENT TABLES

3. MEANING
5

4. CONSTRUCTION
7

5. 9
COLORS
RGB 249 53 53
CMYK 0 95 85 0
# F93535
RGB 66 66 66
CMYK 65 60 60 45
# 424242
RGB 0 0 0
CMYK 75 70 70 90
# 00000

6. TYPOGRAPHY
GOTHAMIS GWT TYPEFACE.
THIS FONT HAS
MANY WEIGHTS.
GOTHAM Black
AaBbCcDd
abcdefghijklmnopqrstuvwxyz
1234567890 $&?%#! (,:;)
character tracking: -20
GOTHAM Bold
AaBbCcDd
abcdefghijklmnopqrstuvwxyz
1234567890 $&?%#! (,:;)
character tracking: -15
GOTHAM Book
AaBbCcDd
abcdefghijklmnopqrstuvwxyz
1234567890 $&?%#! (,:;)
character tracking: -15
11

7. MONTSERRATTHIS FONT IS USED
FOR GWT ON THE WEB.
YOU CAN USE
THESE 3 WEIGHTS.
IF YOU DON’T HAVE
GOTHAM, USE:
MONTSERRAT Black
AaBbCcDd
abcdefghijklmnopqrstuvwxyz
1234567890 $&?%#! (,:;)
character tracking: 10
MONTSERRAT Bold
AaBbCcDd
abcdefghijklmnopqrstuvwxyz
1234567890 $&?%#! (,:;)
character tracking: 0
MONTSERRAT Light
AaBbCcDd
abcdefghijklmnopqrstuvwxyz
1234567890 $&?%#! (,:;)
character tracking: 0
You can download this font here
13

8. 15
PROTECTION ZONE

9. 17
DO’S ...

10. 19
.... AND DONT’S

11. 21
BRAND ARCHITECTURE
‘15
MEETUP

12. 23
BRAND ENDORSEMENT

13. 25
OBJECTS

14. 27
POSTERS

15. 29
BILLBOARD

16. 31
CREDITS Logo and branding proudly created by Manon Gruaz
from Arcbees.
In order to protect the reputation and branding of GWT,
the GWT logos and branding are trademarks of Arcbees.
Arcbees grants to the GWT Steering Committee
a non-limited, non-exclusive, and irrevocable licence
to use, reproduce, distribute and display the GWT logo
and related materials.
Arcbees consent and agree to comply with and be bound
by every decisions of the GWT Streering Committee
regarding the logos and branding.
For any questions, please contact Arcbees:
info@arcbees.com | www.arcbees.com