2. e•mo•tionnoun
an affective state of consciousness in which joy, sorrow,
fear, hate, or the like, is experienced, as distinguished
from cognitive and volitional states of consciousness.
4. Let’s learn how these big brands engaged
with their audience through emotion
The following campaigns are awarded as winners or nominees of
Cannes Lions 2014
5. THE AUTOCOMPLETE TRUTH
UN WOMAN
Creatively utilize Google’s search autocomplete to
deliver a strong message and successfully receive a
big impact
7. A TRIP OUT TO SEA
GUY COTTEN
Interactive video to raise awareness of the
importance of wearing a life jacket by letting people
sense and experience what it feels like to drown
15. MISSING PERSON PRE-ROLL
AUSTRALIAN FEDERAL POLICE
Successfully created a strong message through
YouTube Pre-Roll Ads (within less than 5 seconds)
about helping finding missing person in Australia
17. THE SCARECROW
CHIPOTLE MEXICAN GRILL
Inspiring audience with a bigger purpose, with
“Cultivate a Better World” as the brand message,
through website, YouTube and mobile app
20. UTILIZE DATA
& INSIGHTS
ADAPT NEW
TECHNOLOGY
STRONG
STORYTELLING
MARKET YOUR
MARKETING
INTEGRATED
APPROACH
Key Lessons
21. UTILIZE DATA
& INSIGHTS
ADAPT NEW
TECHNOLOGY
STRONG
STORYTELLING
MARKET YOUR
MARKETING
INTEGRATED
APPROACH
AWESOME!
Key Lessons
Do all of
those things
…
and your
campaign
will be
42. SOCIAL HUNTING CAMPAIGN
We Hunt You
A humble recruitment campaign from several years
ago, where we learned to turn adversity into
advantage
To avoid confusion, this campaign is not related to Cannes Lions or
The Webby Awards
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