1. Confidential 10/7/2013 1
AGILE TOUR YEREVAN
05, October, 2013
ADDING CUSTOMER INSIGHTS
INTO YOUR AGILE PROCESS

2. OVERVIEW
 Introduction
 Let’s talk about requirements
 User needs
 Integrating the user into the “machine”
 Questions and Your Thoughts
2

3. ABOUT THE SPEAKERS:
3
Jennifer Fraser
Director of Design
Macadamian
Ayesha Khan
Development Manager
Macadamian

4. 4
If you are trying to create a great user experience
with your software then you need to stop
thinking about user requirements.

5. 5
Requirements are kind of like an agile process:

6. 6
Requirements are kind of like an agile process:
a lot of people say they have them, but what they are,
means completely different things to each person

7. 7
Requirements
Requirements

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Ottawa
10 UX
70 Engineering
San Mateo
4 UX
4 Engineering
Yerevan
2 UX
51 Engineering
Cluj
0 UX
15 Engineering
+ many, many contractors!

9. 9
Requirements
Requirements
Requirements
Requirements
Requirements
Requirements
Requirements
Requirements
Requirements
Requirements
Requirements
Requirements
Requirements
Requirements

10. 10
Product Strategy Workshop

11. 11
Product Strategy Workshop
otherwise known as:
UX Strategy Workshop
Product Definition Workshop
Product Deep-dive
etc…

12. 12
Agenda
 An Introduction to Experience Strategy (9:00AM – 10:00AM)
 Business Requirements & Analysis (10AM – 11:00AM)
 Break (11:00AM – 11:15AM)
 Stakeholder Value Chain (11:15AM- 12:00PM)
 Lunch (12:00PM – 1:00PM)
 Customer Experience Vision For Product (1:00PM- 2:30PM)
 Break (2:30AM – 2:45PM)
 Deep Dive of Job Creation Process (2:45PM- 4:45PM)
 Wrap Up

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Business Requirements and User Needs

14. 14
Business Requirements and User Needs
and Technical

15. 15
business
technology
user
experience

16. 16
business
user experience technology

17. 17
business
technology
user
experience
where the
magic happens

18. 18
business
user experience technology

19. USER NEEDS

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“As an end user, I can set user preferences of an existing
connection or network profile including DNS, gateway,
proxies, PAP/CHAP, WINS, user and password prompt.”

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Persona and Use Scenarios

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Agenda
 An Introduction to Experience Strategy (9:00AM – 10:00AM)
 Business Requirements & Analysis (10AM – 11:00AM)
 Break (11:00AM – 11:15AM)
 Stakeholder Value Chain (11:15AM- 12:00PM)
 Lunch (12:00PM – 1:00PM)
 Customer Experience Vision For Product (1:00PM- 2:30PM)
 Break (2:30AM – 2:45PM)
 Deep Dive of Job Creation Process (2:45PM- 4:45PM)
 Wrap Up

29. 29
 Customer Experience Vision For Product (1:00PM- 2:30PM)

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PERSONNA

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USE SCENARIOS

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WORKFLOW DIAGRAMS

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WORKFLOW DIAGRAMS

34. PUTTING THE USER INTO THE MACHINE

35. 35

36. 36
U
X
Product
Backlog
Sprint Planning
+ Task Breakdown
Demo
2 Weeks
Daily
• Patch
• Code Review
• Continuous
integration
• Test
• Bugs
Task 1
Task 2
Task 3
USE SCENARIOS
User Research

37. 37

38. 38

39. 39
U
X
Product
Backlog
Sprint Planning
+ Task Breakdown
Demo
2 Weeks
Daily
• Patch
• Code Review
• Continuous
integration
• Test
• Bugs
Task 1
Task 2
Task 3
USE SCENARIOS
User Research

40. 40

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“As an end user, I can…

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USE SCENARIOS

43. 43

44. CONTACT US
44
Ayesha Khan
Development Manager
akhan@macadamian.com
Questions?
Thoughts?
Stories to share?
Jennifer Fraser
Director of Design
jennifer.fraser@macadamian.com