1. You.com: Building a Personal Brand Online for Jobseekers
It’s who you
are, not
what you do,
that gets you
hired.
Stan Dimac
Beyond the Resume
Arik Abel | http://arikabel.com/workshops | arik.abel@gmail.com | @arikabel

2. You.com: Building a Personal Brand Online for Jobseekers
If you don’t
know your
values, you
can’t even get
dressed in the
morning.
Mike Jaglois
CEO, Uppercut Advertising
Arik Abel | http://arikabel.com/workshops | arik.abel@gmail.com | @arikabel

3. You.com: Building a Personal Brand Online for Jobseekers
Tactics
without
strategy is
the noise
before
defeat.
Sun Tzu
The Art of War
Arik Abel | http://arikabel.com/workshops | arik.abel@gmail.com | @arikabel

4. You.com: Building a Personal Brand Online for Jobseekers
Survey
Linkedin 100%
I.R.L. 90%
Alerts 60%
Email list 60%
Facebook 30%
Twitter 30%
Blog, site 20%
Youtube
:(
Slideshare
Arik Abel | http://arikabel.com/workshops | arik.abel@gmail.com | @arikabel

5. You.com: Building a Personal Brand Online for Jobseekers
Mktg 101:
Audience
Problem
Solution
Product
Price
Promotion
Place
Arik Abel | http://arikabel.com/workshops | arik.abel@gmail.com | @arikabel

6. You.com: Building a Personal Brand Online for Jobseekers
You.
A Case Study
[x] was trying
to achieve [y] …
but [z] was true…
so I did [abc]
which resulted in
[y10]!
Arik Abel | http://arikabel.com/workshops | arik.abel@gmail.com | @arikabel

7. You.com: Building a Personal Brand Online for Jobseekers
Proud Moment Brand Platform
Freeing people from
Muse on Demand
creative blocks
Known by peers
Professor Win-Win
as a “Rainmaker”
Making unhappy
Boardroom Sunshine
clients happy
Arik Abel | http://arikabel.com/workshops | arik.abel@gmail.com | @arikabel

8. You.com: Building a Personal Brand Online for Jobseekers
You’re
pushing
when they
should be
pulling.
Arik Abel | http://arikabel.com/workshops | arik.abel@gmail.com | @arikabel

9. You.com: Building a Personal Brand Online for Jobseekers
If you’re not
evolving,
you’re
invisible.
Arik Abel | http://arikabel.com/workshops | arik.abel@gmail.com | @arikabel

10. You.com: Building a Personal Brand Online for Jobseekers
People tend
to think
what you
tell them
to think.
Arik Abel | http://arikabel.com/workshops | arik.abel@gmail.com | @arikabel

11. You.com: Building a Personal Brand Online for Jobseekers
The only way to
influence
people is to talk
about what
they want and
show them how
to get it.
Dale Carnegie
How to Win Friends and Influence People
Arik Abel | http://arikabel.com/workshops | arik.abel@gmail.com | @arikabel

12. You.com: Building a Personal Brand Online for Jobseekers
90% of
success is
showing
up.
Woody Allen
Arik Abel | http://arikabel.com/workshops | arik.abel@gmail.com | @arikabel