This document outlines a solution called Arkables for archiving one's digital life across devices and platforms. It describes the problem of a scattered digital existence across many devices and ecosystems. Arkables allows users to register, upload any files or content to their personal archive, and access a timeline or tag-tree view. The business plan outlines developing an MVP in Q4 2013, launching in early 2014 with marketing, and aiming for revenue and customer satisfaction by summer 2014 through subscription plans and in-app purchases on the web and mobile apps. It also introduces the founding team.

1. Archive
your
life

2. The
problem
More
and
more
devices,
overall
and
per
user
Sca9ered
digital
life,
fragmented
ecosystems
Not
easy
to
keep
life
stuff
all
together
and
forever,
even
for
tech-­‐savvy
users

3. Our
SoluAon
1.
Register
and
2.
Mail
or
upload
3.
Enjoy
the
Ameline,
get
your
ark
anything
to
your
ark
map
or
tag-­‐tree

4. Features
Arkables
is:
• MulAplaGorm,
works
everywhere
• Free,
forever
Arkables
has:
• Italian
design
UI
• “Don't
make
me
think”
UX

5. CompeAAon
&
DifferenAaAon
Arkables
is
personal
Sharing
available
only
on
single
content
Nobody
out
there
providing
a
soluAon
fiSng
the
management
of
life
things

6. 1-­‐page
BP
1M
users
Launch
P.O.C.
13Q3
MVP
13Q4
14Q1
14Q4

7. BP:
Product
• Build
a
MVP;
target:
It
works!
• Web-­‐app
+
mobile
apps
• Q4
2013
• ObjecAves:
• Demonstrate
Concept
• Test
FuncAonal
Use
and
Customer
AdopAon
• Develop
Metrics

8. BP:
Market
• Go
to
market;
target:
Doesn’t
suck!
• From
MVP
to
a
stable
product
• Q1
2014
• Needs:
• MarkeAng
Manager
• 300K$

9. BP:
Revenue
• Make
money;
target:
It
rocks!
• Get
customer
saAsfacAon
• Summer
2014
• Model:
• SubscripAon
plans
• In
app
purchases
• Web
+
mobile
adverAsing

10. Team
Giovanni,
CEO
MaDeo,
Back-­‐end
Federico,
COO
Stefano,
CTO
Stefano,
Front-­‐end
Gianluca,
Mobile

11. Opportunity
EmoAonal
Scalable
Different

12. EOD
THANKS