3. Knowing the customer
? Who are our customers?
? What do they want from us?
? How do they want it?
? When?
4. Old meets new
? Traditional marketing
? New and emerging
technology and channels
? 10% of our web traffic is
from mobiles
– Expected to be 50% in
2013
19. Where we are at
? 210% increase in demand from mobile phones in 2010
? 640,000 YouTube views
? 1,487 followers on twitter
? 720,000+ visits per month