Introduction to Social Media for Professionals One-day workshop for professional beginners 21 September 2012, Sydney http://www.arkgroupaustralia.com.au/Events-E027SMProf.htm Who should attend? This is an introductory course that anybody can attend - there are no pre-requisites with regards to prior knowledge, job title or level of seniority. If you are looking to use social media in any professional or freelance capacity, then this course will provide the knowledge you need. When you’ve completed the workshop, you will: • Understand what social media is and how you can use it to identify and capitalise on business opportunities • Know how to use three leading social networks - Twitter, Facebook and LinkedIn • Set up a personal blog, and create effective content Facebook http://www.facebook.com/home.php?ref=home#!/events/437725569594298/ LinkedIn http://www.linkedin.com/groups/Social-Media-Asia-Pacific-2813516?trk=myg_ugrp_ovr

1. Introduction to
Social Media for Professionals
One-day workshop for professional beginners
21 September 2012, Sydney
Who should attend?
This is an introductory course that anybody can attend - there are no pre-requisites with regards to prior
knowledge, job title or level of seniority. If you are looking to use social media in any professional or
freelance capacity, then this course will provide the knowledge you need.
Launchpad for a new idea or buisness venture?
When you’ve completed the workshop, you will:
• Understand what social media is and how you can use it to identify and capitalise on
business opportunities
• Know how to use three leading social networks - Twitter, Facebook and LinkedIn
• Set up a personal blog, and create effective content
Endorsed by:
Workshop leader:
Anna James, Freelance Journalist and Independent Social Media Advisor
Anna James has been published across a variety of Australian and US publications, mainly for sports writing. Using her passion for creative
PR and social media management, Anna pens regular articles for Social Media News Australia where she employs humour and trial and
error to navigate through the confusing marketing blogosphere. She is an experienced social media account manager and blog content
contributor, and brings a practical, down-to-earth approach to the world of social media.
A well-rounded media professional, Anna has degrees in both Journalism and English Literature. In addition to her social media expertise, she
draws from a wealth of experience across the media industry, ranging from political commentary to advertising and PR to sports writing.
Making Social Media Work
for Your Business
LEE HOPKINS
Each participant will receive a copy of the Lee Hopkins' report "Making Social Media work for your business” valued at $295 + GST
For more information please visit the following link: http://tinyurl.com/85zkojx
PUBLISHED BY IN ASSOCIATION WITH

2. If you feel clueless and lost in the world of Twitter, Facebook, LinkedIn and blogging, this is the perfect
course for you - where everyone is a beginner and no question is too silly!
With the vast majority of organisations and professionals now using social media as a business tool, it is a real disadvantage to be left behind in the online world. Social
media is invaluable as a low-cost yet highly effective tool for communicating networking, building relationships and information gathering. This workshop will guide you
through the major social media tools that you can use for professional advantage. Getting your social media skills up to speed will add real value to yourself and to
your organisation by building up an effective online presence.
Anna James is a freelance journalist who has successfully grown her business and network through social media. Through performing social media experiments
on herself for years, Anna has a strong knowledge of what works, what turns people off and what's new. During the one-day interactive workshop Anna will take
you though the very basics of marketing you and your business online - from the very first step of opening an account. This workshop offers a rare opportunity to get
individual advice and assistance in building up your social media skills in an interactive, small-group environment with a leading social media expert.
One-day workshop: Friday, 21 September 2012
8:30 Registration and refreshments 12:00 Networking lunch
9:00 Introduction to social media 13:00 Facebook for business
Discussion óó Introduction to Facebook
óó What is social media? óó How to:
óó What are the applications e.g. communication (blogs),collaboration - Connect with potential customers and drive
(wikis), multimedia etc.? traffic to your business
- Create a rich social experience on your website or app
óó What are the business opportunities and threats?
óó Who is using Facebook (case studies)
óó Guided practice - Creating/customising a Facebook page
9:30 Professional networking (LinkedIn)
(includes settings and security)
óó Introduction to LinkedIn
óó Tour of LinkedIn features and products
14:00 Blogging for professionals
óó How small businesses and start-ups are using LinkedIn
óó Introduction to Facebook
óó Guided practice - creating/customising your LinkedIn profile/page
óó How to:
(includes settings and security)
- Set up a basic blog for your needs
- Create effective content to maximise readership
10:30 Morning refreshments and networking
15:00 Afternoon refreshments and networking
11:00 Microblogging for business (Twitter)
óó Introduction to Twitter
15:30 Discussions, questions and wrap up
óó Discussion on how businesses are using twitter for:
- Customer service
- Building community 16:30 Close of masterclass
- Product marketing
- Market intelligence and insights
óó Who is using Twitter (case studies)
óó Guided practice - Creating/customising your Twitter profile (includes
settings and security)
Each participant will receive a copy of the report
Making Social Media Work
for Your Business
“Making Social Media Work for Your Business" by Lee Hopkins (Valued at $295 + GST)
LEE HOPKINS
THE BUSINESS communication landscape has changed forever. No longer do companies have even a modicum of control over their messages;
today, activists and fans alike can, in minutes, create compelling content that can damage or support a company’s online and offline reputation. This
report sets out the strategies and tools with which to meet any organisation’s online reputation management and stakeholder engagement
PUBLISHED BY IN ASSOCIATION WITH
For more information please visit the following link: http://tinyurl.com/85zkojx

3. Introduction to Social Media for Professionals
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Ark Group Australia Pty Ltd
+61 1300 550 663 www.arkgrouaustralia.com.au Main level, 83 Walker Street,
North Sydney, NSW 2060
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Friday, 21 September 2012
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