3. … excite curiosity & inspire creativity through online
access to Australian audiovisual heritage
4. You can’t put
that online, it
should only be
seen in a cinema!
… excite curiosity & inspire creativity through open
and online access to Australian audiovisual heritage
5. Why can’t I view
whole films on your
website?!
You can’t put
that online, it
should only be
seen in a cinema!
… excite curiosity & inspire creativity through open
and online access to Australian audiovisual heritage
6. Why can’t I view
whole films on your
website?!
You can’t put
that online, it
should only be Can I use
seen in a cinema! this in my
mash up?
… excite curiosity & inspire creativity through open
and online access to Australian audiovisual heritage
7. Disclaimers:
These are my views, not necessarily those of the NFSA.
These are the views of a manager, not a recruitment pro (no
fancy stats or RoI strategies).
… excite curiosity & inspire creativity through open
and online access to Australian audiovisual heritage
8. Why social media recruitment is worthwhile
1.
Builds social media capacity beyond your web team
2.
Improves chance of successful recruitment through 2-way
access to more information
3.
Increases your resources
10. SOCIAL MEDIA IS A
NON DISCRETIONARY
BUSINESS COMMUNICATION TOOL
It represents wider social change that we need to
acknowledge and be part of.
11. SOCIAL MEDIA RELATED CHANGE :
… increased expectations of transparency
… increased expectations of interaction
… increased time spent on social media
(by 82% pa according to Nielsen)
… shop, socialise and look for work
26. Crowd Sourcing
National Library of Australia – The Australian newspapers project
Text correction of character recognition errors in digitised newspapers
In one year users had corrected 20 million lines of text
Also added tags to increase quality of information
27. Crowd Sourcing - motivators
Users cited: Enjoyment, interesting and fun, personal goals, group
outcome. Work that matters in the big picture.
28. Using social media for recruitment
1.
Builds social media capacity beyond your web team
2.
Improves chance of successful recruitment through 2-way
access to more information
3.
Increases your resources