2. Agenda
• Defining Governance
• Executives and Good Governance
• Encouraging Broader Support For Data Quality
• Making the Business Case for Data Quality
• The Relationship Between Governance and
Quality
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3. My World
• Background
• Company
• Activities
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4. My Background
• Co-founder Business Intelligence Group
CORTEX - an online community of BI, PM,
DWH, ETL and Analytic professionals
www.tbig.com.au/forums
• 20 years building analytic capabilities
• Oz Analytics - a blog about analytics with
an Asia Pacific perspective
analytics.typepad.com
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5. News Limited
• Publisher of
• 110 Newspapers
• 40 Magazines
• 30 major online sites
• Media assets including cable TV networks,
TV channels, production companies, sports
franchises
www.newscorp.com
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6. News Limited
• Each masthead has 450,000 - 1.3 million full
text articles
• Multiple image libraries - 14.3 million
images from 1.2 million assignments in
library used in NSW
• Video libraries
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7. My Role
• National Information Director
• Business owner of our information assets
• 4 major warehouses, 19 operational data stores
• 30+ reporting and analysis suites
• Data governance
• Analytic insights
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10. Data Governance
• Organising people, process and technology
to manage data as an asset
• Also called:
• Information governance
• Master data management
• Data quality management
• Elements of BPM, risk and compliance
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15. 10 Signs You Need Governance
1. You have to wait days to make/change a report
2. There are more than 100 requests pending
3. The commentary is larger than the report
4. The same words mean different things
5. You can't get an instant understanding
6. Multiple numbers for the same thing
7. The report is handcrafted
8. It takes longer than 5 minutes to view
9. You can't access the report
10. You manually validate key numbers
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21. Governance @ News
• Formal governing body:
• Chaired by CFC
• Business heads of major divisions.
• NIMO
• Data and Analytics business communities
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30. Meeting The Challenge
• DQ champions in business divisions.
• Domain experts from across the enterprise
• Community based with full time leaders
• Data owners of every data item and
measure:
• Empowered to make decisions
• All business data and their definitions (including reference data)
• Enterprise performance measures and their calculation basis
• Solutions (business processes and IT)
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31. Meeting The Challenge
• National coordination:
• Monthly meetings to solve DQ issues
• Agree standard definitions
• Prioritise releases of data warehouse and reporting changes
• DQ with a purpose:
• 26 capabilities needed to deliver business benefits
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34. 1. Real Examples
• Drawn from recent reports
• Focus on existing and current management issues
• Establish materiality and/or risk (but materiality
trumps risk every time)
• Simple (single page + position paper)
• Visualise or raw data (no motherhood statements)
• Provide solution
• State direct and strategic benefits
• Take ownership and deliver it yourself
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35. 2. Simple Key Trends
• “Between now and 2020, the amount of digital
information created and replicated in the world will
grow to an almost inconceivable 35 trillion
gigabytes as all major forms of media”
IDC iView, "The Digital Universe Decade – Are You Ready?" May 2010
• “Global mobile data traffic will increase 26-fold
between 2010 and 2015 ... Mobile network
connection speeds will increase 10-fold by 2015 ...
Two-thirds of the world’s mobile data traffic will be
video by 2015.”
Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update,
2010–2015, February 2011
• Chinese-language content will dominate the
internet by 2014
Gartner 2009
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40. Organising For The Future
• BI is today a specialist art
• Governance and Data Quality are critical
enablers
• We are now at a tipping point where
business success comes from intelligence
based on our ability to process BIG data
• This ability develops when a broader range
of people are skilled in a range of BI skills
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42. • Executives - Business people who consume highly structured
reports or dashboards
• Analytic Experts - Business experts in structured analytic
techniques and related toolsets
• Power Report Users - Business people who consume
reports or dashboards frequently and who are highly skilled in
the specific BI tool used
• Average, Regular Users - Business people who consume
reports or dashboards frequently (typically each week)
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43. • Casual Users - Business people who consume reports or
dashboards infrequently (typically less than weekly)
• Data Entry People - Business people working in Call
Centres, etc. that use transactional applications to create and
modify data
• BI Application Developers - Experts in Presentation
Layer toolsets that support data access and report writing.
Examples include Business Object Universes and Frameworks
in Cognos
• Data Integration Developers - Experts in ETL and data
quality toolsets and methods. Examples include DataStage,
Informatica, SAS and SQL
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44. Business Organisation
CEO/CFO/
COO
Data Analytic Centre
Communities Communities of Excellence
• Access • IM Strategy
• Monitor and Analyse • BI Tool Evaluation and Selection
• Discover and Explore • Content Management
• Quality • Collaboration and Change
• Classify Data • Implementation and Training
• Metadata Management
• Data Profiling
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45. IT Organisation
CIO
Enterprise Application
Infrastructure
Architects Development
• Information Architecture • IM Application Development • Database Administration
• Application Interfaces • Data Profiling • Operations Management
• Data Warehouse Design • Project Management
• Governance
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46. Intelligence Organisation Chart
= People (Role)
= Function / Task
= Direct Reporting Line
= Matrix Reporting Line
= Close Alignment of Function 46
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47. • Your commitment
of people can grow
as and when you
decide to invest in
intelligence.
• Here is a template
for small, medium
and large teams.
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48. • And here
are the
roles
needed for
effective
small,
medium
and large
teams.
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51. Social
• At News we are improving our intelligence
capability by leveraging social media,
content management and collaboration
software
• Internally, this means creating communities
and delivering technology to make them
virtual but responsible for data, information
and insights.
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52. Technical Platform
• Workflow and collaboration platform
• National standard
• Communities
• IM processes
• Definitions
• Training and support (wiki, FAQ)
• Project methodology
• Search
• SharePoint 2010
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58. Business Intelligence CORTEX
The online A & NZ community for DQ, DWH, ETL, BI, PM and Analytic professionals
Forums Research Jobs Local BI News & Events
www.tbig.com.au/forums
sbennett@tbig.com.au +61 413 666 724
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