The Ritz Carlton in Dearborn, Michigan underwent a renovation and name change in 2010 to become The Henry, part of the Marriott Autograph collection. The multi-million dollar renovation updated guest rooms and public spaces. As a luxury hotel near Ford and the University of Michigan-Dearborn campus, The Henry aims to attract more business travelers and events through new social media promotion strategies across Facebook, Twitter, YouTube, and more to engage customers and drive sales. Progress will be tracked monthly to evaluate if the $3.5 million social media campaign increases hotel traffic and revenue.

1. Ritz Carlton- DearbornThe Henry Michigan's own place of luxury By: Alexandria Machasic

3. Established in 1983

4. The hotel company is a subsidiary of Marriott International

6. Michigan’s Luxury Between the Ford Motor company and the University of Michigan Dearborn campus The Henry is a great place to stay for a night or few or Luxury Many business’s look for a elegant place to have their seminars or to host a client why not bring them to The Henry. Where a deal for those who coordinate particular business stays or events get a deal The word of this will be able to bring more business and expand the clientele for The Henry, thus stimulating the Michigan economy

7. Twitter The twitter account will let people ask questions and get updates on deals and events A vote via twitter will be done. The vote will be about the next party/event to be hosted by the Henry People will get to vote on the theme, the one with the most votes will win and 2 people will win the tickets for the event. Also a business will enter a draw to win free catering from the grill the restaurant affiliated with the hotel

8. There will be a blog which will discuss the food and events that are currently going on Youtube videos of certain events and tours A linkedin page for those who are looking for a career in hospitality The Facebook page will post photos and posts about great events or services that occur A SCVNGR game will be done with the hotel where after you check in if you show your receptionist your able to get 10% off your room a night

9. Check it out The social media will help people get updates. If one person is following The Henry on facebook they may notice our Twitter page and start following us there. People with smart phones and Iphones will be able to show there check in from SCVNGR Those who have questions about the hotel and deals are able to ask via twitter and facebook and check out the hotel via Youtube

10. Metrics Seasonal Peak will be around the holiday season ( November-January) There will be a New Year’s event to kick off the 2012 promotion A monthly report will be done to see if there is an increase in sales due to the promotions The budget will be around $3.5million