Transforma tu empresa a una Organización Exponencial
1. Transform your Company
into an
Exponential Organization
Armando Halbinger
armanhal@microsoft.com
CMO Lead
Microsoft México
2. An Exponential Organization (ExO) is one whose
impact (or output) is disproportionally large
-at least 10x larger – compared to its peers because
of the use of new organizational techniques that
leverage exponential technologies.*
ExO Definition
*Exponential Organizations, Salim Ismail, 2014
6. Every form of communication technology is
doubling price-performance, bandwidth,
capacity every 12 months.
Law of Accelerating Returns
Law of Accelerating Returns
-Ray Kurzweil
7. “The average half life of a
Business competency has
dropped from 30 years in
1984 to 5 years in 2014.”
8. “The average lifespan of
An S&P 500 Company has
decreased from:
67 years (1920’s) to
15 years (today).”
9. “In the next 10 years
40% of all Fortune 500
companies will
dissapear from this list.”
10. We´ve learned how to scale technology (mainly cloud
Computing since 2006)
Now it’s time to scale the organization strategy,
structure, processes, culture, KPIs, people and systems
Key Challenge
15. 1. Select a Massive, Transformative Purpose
Quirky’s “Make Invention Accesible”
2. Joint or create relevant communities
Chris Anderson’s DIY Drones
3. Compose a founding team (optimally 4 People)
Visionary, UX expert, Engineering guru, Business/Finance expert
4. Select a breakthrough idea (10x improvement)
Focus on a problem space, not the core idea
5. Build your Business Model Canvas
See Business Model Canvas & Lean Startup books
6. Find your Business Model
How to compete vs legacy companies
7. Buid the Minimum Viable Product
See Lean Startup book
8. Implement the new trends in technology
Cloud Computing, Algorithms, Big Data, Dashboards, Social, etc
9. Aim to be a platform
Microsoft, Amazon, etc are all platforms
Building an ExO
16. 1. Where is my Company now?
2. Select 3 attributes from ExOs to adopt in your business
3. Why your Company should evolve to an ExO?
4. What are the obstacles for your Company today?
5. What if you keep as a legacy company?
6. (Extra) 3 things that you should do starting today
ExO Assessment
Assessment
Staff on Demand Interfaces
Community & Crowd Dashboards
Algorithms Experimentation
Leveraged Assets Autonomy
Engagement Social Technologies
17. Transform your Company
into an
Exponential Organization
Armando Halbinger
armanhal@microsoft.com
CMO Lead
Microsoft México