This is the slide deck that was used for the Social Media 201 Webinar presented on January 12, 2010. An archive of the webinar is available at http://www.practicalecommerce.com/webinars/15-Social-Media-201-How-To-Use-Social-Media-Sites-To-Increase-Traffic.

1. SOCIAL MEDIA 201: How To Use Social Media Sites To Increase Traffic A Practical Ecommerce and HubSpot Webinar January 12, 2010

2. Armando Roggio Contributing Editor @ecommerceboy

3. Jeanne Hopkins Director of Marketing @jeannehopkins

7. X The Medium is the Message

8. Webinar Agenda Blogs/Value Content Microblogs, i.e.; Twitter Social Networks, i.e.; Facebook, LinkedIn Sharing Sites, i.e.; YouTube

9. Nature and Behavior Permission centric marketing, Customer focused not company focused As much about listening is as important as doing Scalable Engage, Listen, Respond and trust, Invest, Measure

10. Blog and Value Content Goals Increase site traffic Create content for other social media activities

15. http://blog.yourstore.com http://www.yourstore.com/blog http://blog2.yourstore.com http://www.yourstore.com/blog2

20. Blogging To-Do List Get a blog Commit to post regularly Commit to listen for 10 minutes a day Commit to respond (comment on other’s posts) Commit to measure for one year Commit to have more then one blog if, needed

21. Questions About Blogging

22. Microblogging Goals Get followers Get retweeted Increase site traffic

23. @skateboardscom

27. Microblogging To-Do List Get a Twitter account Follow everyone who follows you Use Twitterfeed, Ping.fm, or Facebook to post for you Commit to read ten tweets each day Retweet and respond for 10 minutes each day

28. Questions About Microblogging

29. Social Networking Goals Get fans Integrate with your blog and/or store Create an application Drive traffic to your store

34. Social Networking To-Do List Get a Facebook page Get a LinkedIn Account Add an RSS feed from your blog/store Connect your Facebook page LinkedIn account to your Twitter account Commit to developing at least one simple application this year Commit 30 minutes a day to posting and reading on Facebook or LinkedIn

35. Questions About Social Networking

36. Sharing Goals Create reusable content Drive traffic to your store

41. Sharing To-Do List Get a YouTube and Flickr accounts Launch a Flickr contest Create at least one YouTube video each month Post your images and videos On your blog On your store On your Facebook page In your Twitter Feed

42. Questions About Sharing