How French companies specialized in mountain planning develop their business through the Mountain Cluster?

1. How French companies specialized
in mountain planning develop their business
through the Cluster Montagne?
INNOVATION SUMMIT
January 28-29th, 2015 – Juneau, AK, USA

2. _ 34, French, CEO of SWiTCH Inc. (USA) and SWiTCH s.a.s (Europe)
_ SWiTCH: experiential marketing & communications agency
specialized in tourism and action sports brands
_ Active member of Cluster Mountain since 2012
_ To download this presentation: http://goo.gl/GfXGYR
ARMELLE SOLELHAC - @switchagency

3. _ Since 2012
_ A non profit public-private
organization
_ A network for mountain
planning development & mountain
management:
studies, equipments, services
_ Missions :
§ Consolidate french leadership
through innovation
§ Accompany mountain tourism
worldwide
CLUSTER MONTAGNE: WHAT IS IT?
Public
ins*tu*ons
Training
&
research
centers
Companies

4. _ 4 strategic fields:
▪ Information
▪ Innovation
▪ International
▪ Performance & human
ressources
_ 7 expertises:
▪ Urban planning &
Architecture
▪ Winter development
▪ Summer development
▪ Natural hazards
▪ Environment
▪ Governance & Public policy
▪ Training & Services
CLUSTER MONTAGNE: WHAT IS IT?

5. CLUSTER MONTAGNE: WHAT FOR?
_ On mature markets: Introduction on new technologies & innovations
_ On emergent markets: global offer
_ Welcoming decisions makers

6. CLUSTER MONTAGNE: WHAT FOR?
_ Expertise missions
_ Events organisation: business forum
_ Provide « turnkey » mountain resorts: Economical preparatory,
masterplanning, investors research, infrastructures building, Equipment &
Housing, Sites operation, professional training

7. _ The mountain development sector in France in 2014:
300
Companies
5000
Jobs
1 billion €
Turnover
FACTS & FIGURES

8. FACTS & FIGURES
143
members
122
companies
16
institutions
5
training
& research
8
staff members
60
actions for companies
in France and abroad
_ The Cluster Montagne in 2014:

9. MONEY, MONEY, MONEY…
_ An initiative of _ Supported by
_ And private partners
_ Annual budget:
60%
public
40%
private
:
memberships,
services,
partnerships
1.2 million € ➔ +/- 1,389,541.75 US$

10. OPERATIONAL TEAM
WORKING COMMITEE
PERFORMANCE
WORKING COMMITEE WORKING COMMITEE WORKING COMMITEE
INFORMATION INNOVATION INTERNATIONAL
DO PROPOSALS OF ACTIONS FOR MEMBERS
BUREAU
GO / No Go
BOARD OF DIRECTORS
GO / No Go
OPERATIONAL TEAM > IMPLEMENTATION
HOW DOES IT WORK?
+

11. _ 6 KSF:
KEY SUCESS FACTORS
INSTITUTIONAL
SUPPORT
PRIVATE
ACTORS
ACTIVE PRIVATE
MEMBERS
OPERATIVE
TEAM
DEDICATED
STRUCTURE
BOARD
_ A collective strategy and dynamics: CO-OPETITON

12. _ This is not an union or a lobby: there is no political role!
_ The cluster is a catalyst, but is not a substitute.
_ This is not an outsourced R&D, sales or communications department
for its members.
_ It’s not a source of direct business for its members… although in
reality there's a lot of business between members!
THE CLUSTER’S BOUNDARIES

13. _ 6 Main benefits:
MEMBERS BENEFITS
Get strategic
information
Get involved in a
dynamic network
Support your promotion
in France and abroad
Improve your
performance
Support for
innovation
projects
Develop your
International business

14. _ Communication: TV report & talkshow invitations
_ International: Accompany & Preparation with international
tradeshow « Mountain Planet »
OUR FEEDBACK

15. _Information: strategical intelligence & data on domestic and foreign
markets, on business opportunities, on innovation, etc.
_ Networking: Meeting with decision makers from all around the world,
meeting with members to create common offers
OUR FEEDBACK

16. _ New challenges, new questions!
_ Who can be a member? How about Italian or Swiss Cies? Shall we
become an « European » Mountain Cluster? Or shall we stay limited to
France?
_ What is a french company? A company owned by french capital? A
company that has its HQ located in France?
NEXT CHALLENGES

17. _ Not a substitute, but a catalyst to your business: you get what you
give!
_ Perfect combination between public institutions, research centers
and private companies!
_ Co-opetition!
CONCLUSION

18. Tel. + 33 (0) 450 275 349
Cell. + 33 (0) 675 705 859
info@switchconsulting.fr
www.switchconsulting.fr
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