"It’s not how good you are, it's how good you want to be" by Paul Arden
1. It’s not how good you are,
it’s how good you want to be
Paul Arden – Ed. Phaidon
2. Your vision of where or who you
want to be is the greatest asset you
have.
Without having a goal it’s difficult
to score.
3. How good do you want to be ?
Good VERY Good The best in your field The best in the world
4. Talent helps, but it won’t take you as far as ambition.
Everybody wants to be good, but not too many are
prepared to make the sacrifices it takes to be great.
You must not confuse being good with being liked.
The only way to learn is through experience and
mistakes.
5. « I want to be as famous as Persil Automatic »
Victoria Beckham
6. Try to do the things that you’re incapable of.
Make your vision of where you want to be a reality.
Nothing is impossible.
10. Don’t promise what you can’t deliver.
Give away everything you know and more will come
back to you.
11. « Fail, fail again.
Fail Better. »
Samuel Beckett
12. Don’t take ‘‘No’’ for an anwser.
When it can’t be done, do it. If you don’t do it, it
doesn’t exist.
The person who doesn’t make mistakes is unlikely to
make anything.
14. Don’t be afraid of silly ideas.
If you are in deadlock, try to do the opposite of what
the solution requires.
If you get stuck, draw with a different pen.
16. Invent a look and a layout that dramatize the product
or service you’re selling without a regard for
fashion.
Compose your ad from the weakest point.
Rough layout sell the idea better than pollished ones.
17. « Awards are merely badges of mediocrity »
Charles Ives
18. Do not try to follow fashion.
You don’t have to be creative to be creative.
Lines (slogans) win business.
19.
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