Use targeted campaigns in accordance with social media for SEO. Create contests, promotions and marketing campaigns to attract visitors.

1. Targeted Social Media
Campaigns that Work for SEO
Presented by Kaila Strong
and Elise Redlin-Cook
Today’s Hashtag = #SM4SEO
@cliquekaila @VerticalMeasure @redlincook

2. Staggering Statistics
 Over 175 million users log into Facebook
every 24 hours
 There are more than 3.5 billion pieces of
content shared each week on Facebook
 Twitter now has more than 75 million user
accounts
 600 tweets are produced every second
 Over 60 million people are on LinkedIn
Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO

3. What Is a Targeted Social Media
Campaign?
 Less Sites
 Targeted Market
 Mass Marketing Tactics Don’t Always Work
Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO

4. Strategy
 Guy Kawasaki
http://holykaw.alltop.com/how-to-demo-twitter
 Jay Baer “7 Steps to Creating a Social Media
Strategy”
http://www.convinceandconvert.com/
 Social Media Examiner “8 Simple Steps to
Growing a Quality Twitter Following”
http://www.socialmediaexaminer.com/
 Dan Zarrella “Science of ReTweets”
http://danzarrella.com/science-of-retweets.pdf
Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO

5. Strategy (cont..)
What do the experts have in common?
 Knowing your objective
 Figure out who your audience is
 Plan out your message
 Have something meaningful to say
 Set goals
 Measure results
Add in some basic SEO too!
Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO

6. Apply to Targeted Social Media Campaigns
Figuring Out Your Objectives
 Ask yourself what you want to accomplish with your targeted
campaign
Image from: Search Engine People
 Know your options
Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO

7. Source: http://www.dailybloggr.com/social-media-cheat-sheet.gif
Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO

8. Get Started
Figure Out Who Your Audience Is
If you don’t know who you are marketing to, you won’t know which
social sites to focus on.
Source: http://images.businessweek.com/mz/07/24/0724_6insiid_a.gif
Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO

10. Get Started (cont..)
 Use tools to listen
 Check out your competition too!
Tip: When checking out your competition use search
commands:
 intitle:“keyword* on twitter" site:twitter.com
 intext:"bio * keyword" site:twitter.com
 near:“city, state" within:25mi
 "small business" OR entrepreneur OR "start up"
filter:links
Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO

11. Get Started (cont..)
Plan Out Your Message
Have Something to Say
Tips: Use Hootsuite, SmartBrief, AllTop page or use RSS,
Google news, social search, and participate on blogs.
SEO: Integrate your keywords into your messaging, and
remember to drop a link whenever possible (within
reason).
Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO

12. Get Started (cont..)
Set Goals and Measure Them
Tips: Use Google Analytics for Facebook, measure CTR
with shortened URLs, twitter analytic tools, insights on
Facebook, and onsite traffic measurement tools.
SEO: Check your rankings and keep track of them using
both traditional methods as well as social media search
tools.
Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO

13. Execute
Save time whenever possible:
 Use plugins
 Platforms
 Get e-mail alerts
 Use free applications
Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO

14. Tying Social Into Search
 Algorithms
 Results Page
 Link Building
 Social Media Search
Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO

15. SMO
General Rules
 Be keyword conscious in everything you do
 Build the PR of your pages: comment
links, badges to your page, etc.
 Import your blog
 Fill out everything
Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO

16. The Best of Both – Social & Search
 Build Great Content & Promote it
 Good for Social Media?
 Is it “Link Worthy”?
 Can you promote it?
 Examples:
 Lists
 Case Studies
 Comparisons
 Satire & Parody
 Interviews
 Polls & Surveys
 Videos
 Contests
 Promote it using social media!!!
Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO

17. Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO

18. Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO

19. Q&A
Contact Kaila or Elise
@cliquekaila @redlincook
socialmedia@verticalmeasures.com
602-314-3462 (direct)
www.VerticalMeasures.com
Twitter: @cliquekaila @VerticalMeasure @redlincook #SM4SEO