Employee motivation depends largely on good goals setting. The highest strategic goals are sometimes called directions. Goals are related to drivers, principles and requirements. This presentation shows an example of enterprise directions setting by the usage of an enterprise architecture tool.
3. Concepts Legenda 1/2
Notation Definition
The role of an individual, team, or
organization (or classes thereof) that
represents their interests in, or concerns
relative to, the outcome of the architecture.
Something that creates, motivates, and fuels
the change in an organization.
The outcome of some analysis of some
driver.
An end state that a stakeholder intends to
achieve.
4. Concepts Legenda (2/2)
Notation Definition
A statement of need that must be realized by
a system.
A restriction on the way in which a system is
realized.
A normative property of all systems in a
given context, or the way in which they are
realized.
5. Relationships Legenda
Relationship Intention Notation
Aggregation models that some
Aggregation intentional element is divided into
multiple intentional elements.
Realization models that some end is
Realization
realized by some means.
Influence models that some
motivational element has a positive
Influence or negative influence on the
realization of another motivational
element.
6. Enterprise Directions Context
Management Product Domain
Domain
Improve the Implement an EA Reduce Excell in the
Management Development Design Process
Costs
Effective Invest in Systems Improve
Development QFD Deployment
Governance Personnel Quality
Leadership
Value for Improve
Shareholders Production
Quality Domain
Total Quality Customer Focus
Market Domain
Become Raise Industry
Marketing Driven Rank Improve Improve
Purchasing Operations
7. Management Improvement
Innovation Regulatory Corporate Culture Deteriorating Core
Compliance Union Relations Competence
Focus
Improve the Your Company
Management Best in Class
Improve Operational Know ledge Leadership Community Business HR Strategy
Management Efficiency Based System Building Aw areness Modeling
Processes
Sales Business F&A
Productivity
Increase Improvement Planning Improvement
8. Management Processes
High Level Improve Knowledge &
Planning Management Research
Processes Management
Line of Business
Process Planning
Mangement
Stakeholder &
External
Security Relations Mgmt
Planning
Enterprise
Effectiveness Mgt
Corporate
Strategy
Resource
Development &
Management
Product &
Infrastructure
Lifecycle Strategy
Management Implementation
9. Enterprise Effectiveness Management
Environmental Influences
Government Economy Culture
- interest rates
- Regulations - demand - Group Actions
- prices
Enterprise Effectiveness Mgt
Shareholders
Investments
Banks Company Company Earnings
Capital
Resources Products
Needs Customers
Labor
Agencies Talent Segment A
Orders
- Materials
- Equipment Segment B
Suppliers Services
- Software
Invoices
Segment C
Payments
Research
Labs Technology Returns Segment D
Refunds
Competition
Competition Competition
Resources Products
10. Management Improvement
Innovation Regulatory Corporate Culture Deteriorating Core
Compliance Union Relations Competence
Focus
Improve the Your Company
Management Best in Class
Improve Operational Know ledge Leadership Community Business HR Strategy
Management Efficiency Based System Building Aw areness Modeling
Processes
Sales Business F&A
Productivity
Increase Improvement Planning Improvement
11. Organizational Intelligence
Organizational Intelligence Service
Sense-Making
Information Decision &
Gathering Policy
Knowledge
Deployment
Knowledge Learning &
& Memory Developme
nt
Communication & Collaboration
12. Management Improvement
Innovation Regulatory Corporate Culture Deteriorating Core
Compliance Union Relations Competence
Focus
Improve the Your Company
Management Best in Class
Improve Operational Know ledge Leadership Community Business HR Strategy
Management Efficiency Based System Building Aw areness Modeling
Processes
Sales Business F&A
Productivity
Increase Improvement Planning Improvement
16. Sales Growth Prism
Sales Productivity
Facet Grow Revenues
Increase Sales
Efficiency
Customer Revenues
Facet
Add/Retain High
Increase Value Customers
Revenue per
Customer
Sales Processes
Facet
Increase
Pipeline
Customer
Better Benefit
Forecasting
Introduce Sales
Process
Sales Learning
Facet
Optimize Reward Lead
Improve
Employee Skills Generation
Commision
Payouts
Improve
Communication
17. Management Improvement
Innovation Regulatory Corporate Culture Deteriorating Core
Compliance Union Relations Competence
Focus
Improve the Your Company
Management Best in Class
Improve Operational Know ledge Leadership Community Business HR Strategy
Management Efficiency Based System Building Aw areness Modeling
Processes
Sales Business F&A
Productivity
Increase Improvement Planning Improvement
18. Business Planning
Changing Tight Budget
Business World
Business Planning
Improve Business Transform Business Process Accurate Planning Make Accurate
Processes Reengineering Decisions
Discover Waste / Avoid
Inefficiencies Misunderstandings
19. Management Improvement
Innovation Regulatory Corporate Culture Deteriorating Core
Compliance Union Relations Competence
Focus
Improve the Your Company
Management Best in Class
Improve Operational Know ledge Leadership Community Business HR Strategy
Management Efficiency Based System Building Aw areness Modeling
Processes
Sales Business F&A
Productivity
Increase Improvement Planning Improvement
20. F&A Improvement Context
Economy Funding
Turmoil
Increas e Improve Financial Improve Cost
F&A
Net Profit Processes Control Process
Improvement
Assets ROI ABM - ABC
Im provem ent Improve Capital
Expenditure
Process
Improve Costs / Currency
Managem ent Project
Profits Ratio
Improve Assets
Management
Process
Elim inate Duplicate
Contractor Paym ents
Improve
Budgeting
Define New Process
Financial Proces ses
21. F&A Mission - Prism
Systems Integration Theme Cost Control Theme Leverage / Innovate Theme
Financials Fa cet
Requirem ents =
Im prove Funding
Generate
Accountabili ty
Investm ent Funding
Control & Reduce Increase Funding
Program Costs for Program
Customers Facet
Produce Clean Report Financial & M axim ize Im pact of M axim ize use of
Develop Budget
Audi t Positi ons Non-financi al Expenditures Assets
Requests
Internal Processes
Fa cet Provide M gm t Em bed Cost Culture
Inform ati on
Im plem ent Current
Initi artives
Integrate Requirem ents Develop Full Costs by Im prove Outcom e
Program M easures
Learning & Growth
Fa cet Partner for
Develop a Cost Learn Busi ness Im prove Economi c
Requirem ents Anal ysi s Processes
Culture Processes
22. F&A Improvement Context
Economy Funding
Turmoil
Increas e Improve Financial Improve Cost
F&A
Net Profit Processes Control Process
Improvement
Assets ROI ABM - ABC
Im provem ent Improve Capital
Expenditure
Process
Improve Costs / Currency
Managem ent Project
Profits Ratio
Improve Assets
Management
Process
Elim inate Duplicate
Contractor Paym ents
Improve
Budgeting
Define New Process
Financial Proces ses
23. Costs / Profits Ratio
Monitor No Budget Cuts
Assets Usage
Stock Improve Costs / Cost Reduction
Clearance Profits Ratio Campaign
Monitor
Performance
Shareholders
Satisfaction
24. F&A Improvement Context
Economy Funding
Turmoil
Increase Improve Financial Improve Cost
F&A
Net Profit Processes Control Process
Improvement
Assets ROI ABM - ABC
Improvement Improve Capital
Expenditure
Process
Improve Costs / Currency
Profits Ratio Management
Project Improve Assets
Management
Process
Eliminate Duplicate
Contractor
Payments
Improve
Budgeting
Define New Process
Financial
Processes
25. Financial Processes
Financial Assets Capital Operations Dealers Suppliers
Strategy Setting Management Expenditure Back Office Accountancy Accountancy
Authorization Financial Management Management
Define New Financial
Processes
Financial Financial Enterprise Risk General Ledger
Management Planning Management Mgmt
Corporate Treasury Cost Control Budgeting Customers
Finance and Management Accountancy
Control Management
26. Enterprise Directions Context
Management Product Domain
Domain
Improve the Implement an EA Reduce Excell in the
Management Development Design Process
Costs
Effective Invest in Systems Improve
Development QFD Deployment
Governance Personnel Quality
Leadership
Value for Improve
Shareholders Production
Quality Domain
Total Quality Customer Focus
Market Domain
Become Raise Industry
Marketing Driven Rank Improve Improve
Purchasing Operations
27. Enterprise Architecture
Continuously Data Must Be M inimize the Define the Facilitate Reflect the Projects Last Standardized T echnical
Change Collected From Burden of Data Scope Change Strategic Plan Few Years Business Diversity
Experts Collection Processes
Implement an EA
+ + + + + +
Build a Baseline Cost Saving Business Enterprise Business Enterprise Enterprise Operations &
Architecture Efficiency Restructuring Realignment Consolidation Expansion Customer Focus
Build a T arget
Architecure Continuous
Improvement
Related Process Notional EA
Organization
Develop a
Sequencing Plan T otal Participation
Publish an
Approved EA Enterprise
Drivers
28. Enterprise Architecture Process
PRM Obtain Establish
Executive Buy- Management
in and Support Structure and
Step 1 Control
Step 2
Maintain the Define an
Enterprise Architecture
Architecture Process and
Approach
Step 8 Step 3
Oversee the
EA Program
Develop
Use the Baseline
Enterprise Enterprise
Architecture Architecture
Step 4
Step 7
Develop the Develop Target
Sequencing Enterprise
Plan Architecture
Step 6 Step 5
(The decomposition of this task is
the same as for Baseline
Architecture)
29. Enterprise Architecture
Continuously Data Must Be M inimize the Define the Facilitate Reflect the Projects Last Standardized T echnical
Change Collected From Burden of Data Scope Change Strategic Plan Few Years Business Diversity
Experts Collection Processes
Implement an EA
+ + + + + +
Build a Baseline Cost Saving Business Enterprise Business Enterprise Enterprise Operations &
Architecture Efficiency Restructuring Realignment Consolidation Expansion Customer Focus
Build a T arget
Architecure Continuous
Improvement
Related Process Notional EA
Organization
Develop a
Sequencing Plan T otal Participation
Publish an
Approved EA Enterprise
Drivers
30. Notional EA Organization
CEO
Capital
Investment
Council
(CIC) Business Line
Org anization
Staff IT Evaluator
Org anization IT Line
Business Unit Subject Matter IT Risk
Technical Managers Experts Manager
Review
Committee CIO
SME
TRC
EA Quality EA Executive
Assurance Steering
Committee
(QA)
Senior IT
Representativ Configuration
es Manager
CEO Deputy
CFO Enterprise
Architecture Core Configuration
Senior Business and Division / Senior Control Board
Technical
Senior Team
Architectural Business Budget Procurement
Representatives Domain
Consultants Unit Heads Official EACT CCB Owners
Senior Technical
Business Architecture Writer
Architect Consultants
Chief Architect
Systems
Architect
Security
Data
Architect
Architect
Infrastructure
Architect
31. Enterprise Architecture
Continuously Data Must Be M inimize the Define the Facilitate Reflect the Projects Last Standardized T echnical
Change Collected From Burden of Data Scope Change Strategic Plan Few Years Business Diversity
Experts Collection Processes
Implement an EA
+ + + + + +
Build a Baseline Cost Saving Business Enterprise Business Enterprise Enterprise Operations &
Architecture Efficiency Restructuring Realignment Consolidation Expansion Customer Focus
Build a T arget
Architecure Continuous
Improvement
Related Process Notional EA
Organization
Develop a
Sequencing Plan T otal Participation
Publish an
Approved EA Enterprise
Drivers
32. Enterprise Drivers
Enterprise Drivers
Plants & Facilities Sales & Marketing Development Product Related HR Related Drivers Management Customers Financial Drivers Economical Drivers Politics & Other Drivers
Drivers Drivers Related Drivers Drivers Related Drivers Related Drivers Legislation Drivers
Infrastructures Distribution is Development Disalignment Deteriorating Communication Crummy Bank Interests Foreign Affairs Legislation with Adverse
are Expensive Inefficient Cost too High with Market Union Relations is poor Assistance Adverse Impact Demographic
Expectations Changes
Facilities are Image Decline ECOs Rate too Poor Product Employee Decisions are Customer Impending Costly Standards
Obsolete high Quality Demotivation Lengthy Complaints Economic Regulatory
Downturn Requirements
Plants are Sales Shrinkage High Relative Product Incentives are Departemental Customers are Public Environmental
Obsolete Costs Complexity Conflicting Barriers Unloyal Infrastructure Awareness
Slow Market Information is Products are Lack of Skills Falling behind Delivery Delays
Growth not Reused not Competitive in R&D
Substitute Products Lead Time too Product Line Little Follow up
Long too Narrow Managerial Criteria are
Talent Missing
Bargaining Manual Design Information is Sub-par
Power Segregated Profitability
Competition Next-Release Weak Marketing No clear
Syndrom Skills Strategic
Directions
Changing Buyer Slow Ownership
Needs Development Lacking
Resistance to
Change
33. Enterprise Directions Context
Management Product Domain
Domain
Improve the Implement an EA Reduce Excell in the
Management Development Design Process
Costs
Effective Invest in Systems Improve
Development QFD Deployment
Governance Personnel Quality
Leadership
Value for Improve
Shareholders Production
Quality Domain
Total Quality Customer Focus
Market Domain
Become Raise Industry
Marketing Driven Rank Improve Improve
Purchasing Operations
34. Effective Governance
Continual Time-To- Assets Unions Improve Increase Productivi ty Defi ne Operations
Improvemen Market Exploitation Sati sfaction Customer Customer Increase Sales Focus Control
t Reduction Operations Revenues
+ + + + + + + + +
Effective Governance
Deploy Programs / Process Business Roles / Strategy Business / IT
Governance and Proj ects Improvement Modeli ng Authority Sharing Alignment
Control Tools Monitoring Clarification
35. Enterprise Directions Context
Management Product Domain
Domain
Improve the Implement an EA Reduce Excell in the
Management Development Design Process
Costs
Effective Invest in Systems Improve
Development QFD Deployment
Governance Personnel Quality
Leadership
Value for Improve
Shareholders Production
Quality Domain
Total Quality Customer Focus
Market Domain
Become Raise Industry
Marketing Driven Rank Improve Improve
Purchasing Operations
36. Invest in Systems
Information Technology
Overload
Invest in Systems
Deploy IT Improve Evolve from Data
Business / IT
Technologies Systems to Wisdom
Alignment
Development
Requirements Define IT IT Complaint
Mgt Tools Processes Tracking
CAE Assure Data
Collaboration
Access
Improve WMS Tools Requirements
Work Flow Navigation
Fulfillment
37. IT Processes
Define IT
Processes
IT Risk Mgmt IT Develop and Provide IT Information IT Lifecycle / System IT Security
and Mitigation Infrastructure Operate IT User Support Management Change Maintenance
Management Systems Management
38. Enterprise Directions Context
Management Product Domain
Domain
Improve the Implement an EA Reduce Excell in the
Management Development Design Process
Costs
Effective Invest in Systems Improve
Development QFD Deployment
Governance Personnel Quality
Leadership
Value for Improve
Shareholders Production
Quality Domain
Total Quality Customer Focus
Market Domain
Become Raise Industry
Marketing Driven Rank Improve Improve
Purchasing Operations
39. Personnel Quality
Improve
Nature of Work Personnel Quality
Management Human Capital Affiliation Sense
Style Special Know ledge
Enhancement
Training Increase
People Employee
Involvement Industry Motivation
Know ledge
Leadership Improve HR Attract & Retain Employee
Strategy
Sharing Processes Best People Committment
Little Job Enrichment
Netw ork
Managerial Sharing
Talent
Employee Role/Authority
Demotivation Information Clarification
Sharing
Incentives Employee Rotation
High Skill Level
are
Conflicting
Team Building
People
Education
41. Enterprise Directions Context
Management Product Domain
Domain
Improve the Implement an EA Reduce Excell in the
Management Development Design Process
Costs
Effective Invest in Systems Improve
Development QFD Deployment
Governance Personnel Quality
Leadership
Value for Improve
Shareholders Production
Quality Domain
Total Quality Customer Focus
Market Domain
Become Raise Industry
Marketing Driven Rank Improve Improve
Purchasing Operations
42. Value for Shareholders Prism
Revenue Growth
Facet Grow Rev enues Operating
Improv ements
New Sources of Increase Lower Costs High Utilization of
Rev enues Customer
Assets
Prof itability
Customers Care
Acquire More Satisf y Customers Retain Customers Customer Serv ice Customers
Facet Increase Market
Customers Share Relations
Leader in Pricing Time-To-Market
Improv e Quality Enhance Image Enhance
Reputation
Customer Processes
Improv e Improv e
Facet Operational Operational
Ef f iciency Ef f ectiv ness
Reduce Operating Expand Reduce Non Core Fast Deliv ery Ef f ectiv e Serv ice Optimal Cost Resources
Costs knowledge Activ ities Utilization
distribution
Learning and Growth
Outstanding
Facet Leadership
Training on best Database network on Re-align organization
practices in cost operational with core competencies
management perf ormance
High Skill Level Employ ee
Satisf action
43. Enterprise Directions Context
Management Product Domain
Domain
Improve the Implement an EA Reduce Excell in the
Management Development Design Process
Costs
Effective Invest in Systems Improve
Development QFD Deployment
Governance Personnel Quality
Leadership
Value for Improve
Shareholders Production
Quality Domain
Total Quality Customer Focus
Market Domain
Become Raise Industry
Marketing Driven Rank Improve Improve
Purchasing Operations
44. Production Excellence
Productivity Time To Market Poor Product Delivery Lead Time too
Quality Delays Long
Manufaturing Optimize
Planning Production Mix
Automation
Improve Production
Manufacturing Quality Control
Engineering
Automation
Versatile Optimize
Manufaturing Production
Process
Capacity
W IP Reduction
Saturation
Inventory Production Costs Process Plans Lead Time Plant
Reduction Reduction Improvement Reduction Improvement
45. Production Processes
Production & Manufacturing
Materials Strategy Setting
Planning
Make Products Manufacturing
Improve Oversight
Production
Processes
Assemble / Subcontracting
Package
Products
Make or Buy
Plant Inventory
Planning
Management
Manufacturing
Materials
Procurement
46. Enterprise Directions Context
Management Product Domain
Domain
Improve the Implement an EA Reduce Excell in the
Management Development Design Process
Costs
Effective Invest in Systems Improve
Development QFD Deployment
Governance Personnel Quality
Leadership
Value for Improve
Shareholders Production
Quality Domain
Total Quality Customer Focus
Market Domain
Become Raise Industry
Marketing Driven Rank Improve Improve
Purchasing Operations
47. Marketing Orientation
Customer Focus Become Marketing Market
Group Driven Leasdership
Global Market
Analysis Improve Marketing
Campaigns
Play the
Product Mix
Profitable Growth
Enhance
Distribution
Major Accounts
Mgt
48. Marketing Campaigns
IT Platform Com petitors Prom otions Strong Lack of Res eller High Churn
Support Incentives / Incentives Ideas Vis ibility Unloyalty
Im prove
Marketing
Cam paigns
Autom ate Decline Rate Rise Effect Res ellers Leverage
Cam paign of of Marketing Cam paigns Multichannels
Selection Uns us cribing
Process
49. Enterprise Directions Context
Management Product Domain
Domain
Improve the Implement an EA Reduce Excell in the
Management Development Design Process
Costs
Effective Invest in Systems Improve
Development QFD Deployment
Governance Personnel Quality
Leadership
Value for Improve
Shareholders Production
Quality Domain
Total Quality Customer Focus
Market Domain
Become Raise Industry
Marketing Driven Rank Improve Improve
Purchasing Operations
50. Industry Rank
Raise Industry
Rank
Improve Broaden Expand the Do Market
Market Share
Marketing Brand Appeal Market Research
Increase
Develop
Additional New Products
Grow
Revenues Sales
< by 13% >
Acquire More Create new Ads
Customers and Promotion
Grow NIAT Campaigns
< by 14% > New markets
penetration Retrain Dealers
Reduce D/E Enhance Image
Ratio
< below 2.0 > Push Flagship
Products
Get New
Customers
51. Improve Marketing
Com petition Market Dynam ics Lifestyle
New m arkets Im prove Agility
penetration Marketing
Enhance Image Speed
Perceived Value Market
Increase Define New Develop Understanding
Marketing Marketing
Processes Projects
Get New Groups of
Cus tom ers Interest
Key Custom ers Corporate Im age
Increase
Marketing
Market
Effectiveness
Saturation
Brand Reputation
Cus tom ers
Relations
Com petitive Edge
Forecas ting
Capability
Im provem ent
Caliber of
Managem ent
52. Marketing Processes
Product Matching
Marketing Development &
Effectiveness
Category / Marketing
Brand Strategy Campaigns
Define New
Brand P&L Marketing Processes Programs
Management Management
Market Manage
Research & Product
Analysis Inventory
Consumer
Matching Services
Supply and
Demand
53. Enterprise Directions Context
Management Product Domain
Domain
Improve the Implement an EA Reduce Excell in the
Management Development Design Process
Costs
Effective Invest in Systems Improve
Development QFD Deployment
Governance Personnel Quality
Leadership
Value for Improve
Shareholders Production
Quality Domain
Total Quality Customer Focus
Market Domain
Become Raise Industry
Marketing Driven Rank Improve Improve
Purchasing Operations
54. Development Cost Reduction
Reduce
Development Costs
New Employee Prototypes Cost Documentation Changes Information
Supplies Cost Reduction Mass Reduction Access &
Reduction Reduction Reduction Distribution
55. Enterprise Directions Context
Management Product Domain
Domain
Improve the Implement an EA Reduce Excell in the
Management Development Design Process
Costs
Effective Invest in Systems Improve
Development QFD Deployment
Governance Personnel Quality
Leadership
Value for Improve
Shareholders Production
Quality Domain
Total Quality Customer Focus
Market Domain
Become Raise Industry
Marketing Driven Rank Improve Improve
Purchasing Operations
56. Design Excellence
Excell in the
Design Process
Design Costs Design Time Increase Product
Product Quality Lyfe Cycle
Reduction Reduction
Low er Empow ered No Last-minute Design Voice of the
Innovation Costs Conceptual Change Requests Process Customer
Design Metrics
Low er Change Fast Draw ings & Multi-
Requests Rate Documentation Disciplinary
Teams
Few Physical QFD
Prototypes Easy Information Deployment
Retrieval
Design
Methodologies
Efficient
Information Flow
57. Enterprise Directions Context
Management Product Domain
Domain
Improve the Implement an EA Reduce Excell in the
Management Development Design Process
Costs
Effective Invest in Systems Improve
Development QFD Deployment
Governance Personnel Quality
Leadership
Value for Improve
Shareholders Production
Quality Domain
Total Quality Customer Focus
Market Domain
Become Raise Industry
Marketing Driven Rank Improve Improve
Purchasing Operations
58. Development Leadership
Developm ent Leadership Improve Product Optim ize
Design Product Portfolio
Product Quality
Acquire
More
Cost Effectiveness Developm ent + Customers
Innovation
Product (Prism) Additional
Reliability + Sales
Virtual Modeling Model Driven Design
Product
Functionality
Cost / Perform ance Feature Bas ed
Tradeoff Design
Product
Durability
Parametric Design
His torical Data Reuse
Product
Conform ity
Virtual
Simultaneous Prototyping
Engineering
Product Sim ulation
Rapid
Modular Design Prototypes
Dis tributed
Global Design Developm ent
Optim ization
Simulation Based
End-to-End Traceability Acquisition
59. Improve Product Design
Partnering with Customer First Innovation Quality Open Change Culture
Customers Vocation Orientation Communications
Assure Data
Information
Access
Sharing
Standardize Time-To-
Components Market
Improve Product Design
QFD Design
Deployment Methodologies
Customer CAD Diffusion
Reqm'ts
Fulfillment
Monitor PLM
Development Deployment
Processes
Cope with Product Change
Product Control
Complexity
Commoditization Product Line Slow High Relative Product Short Product
too Narrow Development Costs Complexity Life Span
60. Product Change
No Corrective
Actions
Instant
Products
Single Overview
Quality
Database
Manage Improve Product
Product Data Change
Reduce Minimize Data
Fast Carrying Costs Storing
Search
Manage Collaborative Standards Manage the Define
Complexity Design Usage Change Process
Process Objectives
Define
Product
Requirements
Synchronize
BOMs
Consider All
Configurations
61. Engineering Changes
Designer CM Specialist M ulti Functional Team CRB CIB
Generate CI Confi gurati on Im pact
ECR Identi fi cati on Checking Eval uation
ECR ECN
Baseli ne
Creati on &
Rel ease
Rej ecti on or Rej ecti on Note
Postponem e
Create a nt of ECR
Change Pl an
DFM EA Product Baseli ne
Servi ce Structure
CIB
Eval uation
Change Val i date and Eval uate the
Execution Spl i t Order Size of
Change
Create a
Change
Deri vati on sm all Order
Rel ease Versi on & History change
New Rel ease
Docum ents M gm t Fast
T rack ECO
Servi ce
Answer to
User
Info Del i very M easurem ent
Report to
Stakehol der
62. Development Leadership
Developm ent Leadership Improve Product Optim ize
Design Product Portfolio
Product Quality
Acquire
More
Cost Effectiveness Developm ent + Customers
Innovation
Product (Prism) Additional
Reliability + Sales
Virtual Modeling Model Driven Design
Product
Functionality
Cost / Perform ance Feature Bas ed
Tradeoff Design
Product
Durability
Parametric Design
His torical Data Reuse
Product
Conform ity
Virtual
Simultaneous Prototyping
Engineering
Product Sim ulation
Rapid
Modular Design Prototypes
Dis tributed
Global Design Developm ent
Optim ization
Simulation Based
End-to-End Traceability Acquisition
63. Product Innovation Prism
Financial Strength Facet
Maximize the
Return on Equity
Reduce Cost / Grow Revenues
Revenue Ratio
ArchiMate_Inf luence_32
Customer Health Facet
Revenues from
Satisfy Customers Promote
Customers Customer
Purchases
Design Processes Facet
Creativity in
Product Design
Product Product
Functionality Acceptance
People Readiness Facet
Designers
Motivation
Design Tools Development
Deployment Designers Incentives to Leadership
Competence Designers
64. Enterprise Directions Context
Management Product Domain
Domain
Improve the Implement an EA Reduce Excell in the
Management Development Design Process
Costs
Effective Invest in Systems Improve
Development QFD Deployment
Governance Personnel Quality
Leadership
Value for Improve
Shareholders Production
Quality Domain
Total Quality Customer Focus
Market Domain
Become Raise Industry
Marketing Driven Rank Improve Improve
Purchasing Operations
65. QFD Deployment
Prof it Production Dev elopment Market Products Increase
Increase Costs Process Opportunities Perf ormance Market Share
Reduction Improv ement Exploitation
Requirements Improv e QFD
Complexity Processes
QFD Deploy ment
Customer
Reqm'ts Fulf illment
Dev elopment Additional Sales Products Production Early Products Additional Products
Costs Quality Process Av ailability Av ailability
Reduction Improv ement
67. Enterprise Directions Context
Management Product Domain
Domain
Improve the Implement an EA Reduce Excell in the
Management Development Design Process
Costs
Effective Invest in Systems Improve
Development QFD Deployment
Governance Personnel Quality
Leadership
Value for Improve
Shareholders Production
Quality Domain
Total Quality Customer Focus
Market Domain
Become Raise Industry
Marketing Driven Rank Improve Improve
Purchasing Operations
68. Quality Assurance
Total Quality Zero Defects
Regulations Assure Product Reduce Reactive Process Deploy a Quality
Conform ity Quality Quality Orientation System
(Reactive Quality) (Preventive Quality)
Product Process QS
Conform ity Monitoring Development
Product QS Certification
Process
Certification Standardization
QS Training
Systematic
Measurements
QS
Globalization
Benchmarking
69. Quality Mangement System
Quality System Service
Develop QS Certify QS Deploy QS
QS QS Procedures
Documentation
70. Enterprise Directions Context
Management Product Domain
Domain
Improve the Implement an EA Reduce Excell in the
Management Development Design Process
Costs
Effective Invest in Systems Improve
Development QFD Deployment
Governance Personnel Quality
Leadership
Value for Improve
Shareholders Production
Quality Domain
Total Quality Customer Focus
Market Domain
Become Raise Industry
Marketing Driven Rank Improve Improve
Purchasing Operations
71. Customers First
Define New Customer Marketing Sales Customer Deploy a CRM Monitor
Customer Care Requirements Requirements Assistance System Customer
Processes Requirements Processes
Key Customers
Involvement
Customer Focus
Follow the Customer Focus Drivers
product sold in all
its lyfe cicle
Customer Value for Increase Increase Add/Retain Better Improve Focus on
Choices Control Customers Revenue Pipeline High Value Forecasting Communication Customer
per Customer Customers Processes
72. Customer Processes
Assessing Project Understand Define Customer Spare Parts Customer
Purchasing Monitoring Customer Customer QoS/SLA Inventory Mgmt Directory Mgmt
Satisfaction Needs Contact Management
Policies
Define New Customer Processes
Installlations Customer Customer Customer Project Customer CMS Data Track and
Relationship Relation Support Planning Relationship Maintain Report
Strategies Management Planning Prospect
Result
73. Customers First
Define New Customer Marketing Sales Customer Deploy a CRM Monitor
Customer Care Requirements Requirements Assistance System Customer
Processes Requirements Processes
Key Customers
Involvement
Customer Focus
Follow the Customer Focus Drivers
product sold in all
its lyfe cicle
Customer Value for Increase Increase Add/Retain Better Improve Focus on
Choices Control Customers Revenue Pipeline High Value Forecasting Communication Customer
per Customer Customers Processes
74. Customer Assistance
No secretary
filtering
Improve
Customer
Assistance
Help Desk Quick Replies
to
Customer
Complaints
On-site Support
Maintenance
Effectiveness
On-line
Customers
Training
Assistance Maintenance
Specialization Efficiency
75. Customers First
Define New Customer Marketing Sales Customer Deploy a CRM Monitor
Customer Care Requirements Requirements Assistance System Customer
Processes Requirements Processes
Key Customers
Involvement
Customer Focus
Follow the Customer Focus Drivers
product sold in all
its lyfe cicle
Customer Value for Increase Increase Add/Retain Better Improve Focus on
Choices Control Customers Revenue Pipeline High Value Forecasting Communication Customer
per Customer Customers Processes