1. 1"

2. If"you’re"like"most"high"school"kids"in"this"world,"
You’re"probably"being"told"that"choosing"your"university"or"field"of"study"is"the"2nd"
most"important"decision"of"your"life."In"close"compe@@on"with"who"you"are"going"to"
marry."
You"being"told"that"your"whole"life"depends"on"this"one"decision."
That"if"you"make"the"right"decision"your"future"will"be"bright"and"successful."
That"your"career"starts"here."
Maybe"not"these"exact"terms"but"something"similar."
Your"parents,"sponsors,"rela@ves,"teachers,"everyone"is"puDng"a"lot"of"pressure"on"
you!"They"all"want"the"best"for"you!"Unfortunately"most"of"the"@me"they"think"they"
knows"what"the"best"for"you…"when"they"really"don’t."
"
Well"let"me"talk"to"you"about"the"other"side"of"this"coin."
2"

3. Have"you"ever"realized"that"you"will"be"re@ring"around"2060!!"
"
Nobody,"despite"all"exper@se,"know"what"the"world"will"look"like"in"5"years"@mes."Yet"
we"are"supposed"to"know"the"career"and"the"job"you"want"to"do."
"
In"fact"if"you"think"about"it,"your"future"job"probably"doesn’t"exist"yet."
"
You"might"be"in"Chief"Execu@ve"of"natural"resources"supplies,"and"working"on"the"
Moon"
3"

4. Did"you"know"that"today,"on"average"people"have"3"to"4"different"careers"in"their"life."
"
How"many"of"you"know"that"this"is"very"different"from"your"parents"genera@on?"
"
It"makes"you"think"about"how"important"this"decision"really"is…"
"
4"

5. According"to"unesco"there"will"be"more"university"graduate"in"the"next"25"years"than"
since"the"beginning"of"history.""In"other"words,"there"will"soon"be"so"many"people"
around"the"world"with"a"university"degree,"that"having"degree"will"not"be"worth"
anything."
"
Why"diamonds"have"enormous"values?"Because"they"are"rare."If"everyone"could"find"
diamonds"in"there"backyard"then"diamonds"would"be"worth"nothing."
"
We"let"you"think"that"you"need"to"have"the"best"degree,"in"the"best"school"to"be"
successful…"that"you"need"a"Phd….."
"
Let"me"tell"you"the"truth,"you"degree"will"not"give"you"the"edge,"your"degree"will"not"
make"the"difference"during"a"job"interview…"
"
5"

6. Unemployment"rate"for"qualified"young"graduate"has"never"been"so"high"in"the"
western"world."
"
Master"Graduates"with"highly"specific"skills,"don’t"find"a"job"that"match"their"
educa@on."
"
Look"at"this"guy,"hard"for"him"to"find"the"right"job…"
6"

7. This"picture"represents"75%"of"university"graduates"today."
"
Roughly"3"out"of"4"university"graduates"will"start"a"career"in"a"different"field"from"
what"thy"have"studied."
"
In"other"words,"if"you"look"at"the"person"on"you"le`,"on"you"right"and"the"on"in"front"
of"you,"they"will"likely"end"up"like"this"cow,"trying"to"swim"while"she"was"trained"to"
ruminate."Their"first"career"will"be"different"from"the"field"they"will"choose"to"study"
today."
"
That’s"a"fact."
7"

8. Why"am"I"telling"these"things"and"giving"you"these"figures?"I"don’t"mean"to"freak"you"
out!""
I"simply"would"like"you"to"realize"that,"yes,"you"have"a"decision"to"make"today,"but"it’s"
your"life"is"not"on"the"line."Don’t"stress"about"it."
"
We"let"you"think"that"you"are"facing"the"most"cri@cal"@me"in"your"life…But"I"hope"you"
realize"by"now"that"it’s"not."
"
Don’t"get"me"wrong"I"m"not"saying"you"should"take"it"seriously…"I’m"just"saying"that"
your"future"is"not"at"stake…"
"
"
"
"
"
8"

9. How"many"of"you"know"100%"sure"what"job"they"would"like"to"do??"
"
9"

10. If"you’re"like"me,"you"probably"don’t"have"some"idea"but"you’re"not"to"sure…."
"
I"had"precy"much"no"clue…"the"only"thing"I"knew"was"that"I"loved"playing"football."As"
far"as"I"remember,"I"always"struggled"geDng"up"in"the"morning"to"wake"to"go"to"
school."In"fact"going"to"church"was"the"same"deal."I"would"wait"in"my"bed"un@l"the"
very"last"minute."And"5"minute"before"leaving"I"would"quickly"wake"up,"get"dressed,"
go"to"the"bathroom,"and"I"was"on"my"way…"
"
Some@mes"on"the"weekend,"I"had"football"games"or"tournament"far"away."I"had"to"
wake"up"very"early"to"leave."I"can"tell"you,"I"was"always""ready"in"front"of"the"door"half"
an"hour"prior"leaving,"stressing"up"my"mum"because"we"would"be"late!"I"was"so"
excited"to"go"to"my"soccer"game"than"it"didn’t"bother"me"to"wake"up"at"5am.""
10"

11. One"thing"that"really"get"me"upset"in"life"in"to"seeing"young"people"being"forced"to"do"
something"they"are"not"made"for."
"
I"honestly"think"that"you"are"too"young"to"know"what"you"want"to"do."Yet"we"leave"in"
a"system"in"which"you"have"to"choose"whether"you"want"to"be"a"doctor,"a"lawyer"or"
an"engineer."You"don’t"really"get"more"op@ons,"do"you?""
You"hear"that"this"is"what"you"should"do"to"to"be"successful"and"receive"social"
recogni@on."Society"is"not"very"open"about"career"op@on"is"it?"Don’t"you"dare"doing"
anything"different!"
"
It’s"like"these"people"are"puDng"4"shapes"in"front"of"you,"and"you"have"to"decide;"not"
which"one"you"fit"in,"but"which"one"feels"the"less"uncomfortable…."
"
But"no"one"can"make"such"decision."
"
We’re"all"different,"different"intelligence,"sensi@vity,"interests,"passion,"likes"and"
dislikes,"background,"educa@on,"experience…"
"
There"is"however"one"thing"common"to"all"of"us…"
"
"
11"

12. Recently"I"heard"an"interview"of"a"very"successful"business"man."His"accomplishments"
and"career"are"widely"recognized"by"his"peers."A"big"man."
"
So"the"journalist"asked"him"a"ques@on."Sir,"you"did"so"much"and"accomplished"so"
much"in"your"life"and"career,"today"what"keeps"you"up"at"night?”"
"
The"old"man"lean"forward,"takes"a"deep"breath"and"says"quietly:"“what"macers"it"not"
what"keeps"me"up"at"night"but"rather"what"wakes"me"up"in"the"morning”"
"
He"is"right!"Don’t"you"think?"I"believe"this"is"true"to"all"of"us…."We"all"want"to"find"
what"we"wake"up"in"the"morning"for."
"
We"are"all"made"for"a"purposed,"we"are"starving"to"invest"our"@me"and"effort"into"
something"we"truly"believe"in,"be"part"of"something"bigger."
"
I"don’t"want"to"wake"up"every"morning"grumpy,"not"excited"about"the"day"ahead"and"
already"bored!"I"can’t"afford"it.""Can’t"afford"to"waste"any"day"of"life"or"have"any"
regrets."I"want"to"be"thrilled"every"morning"when"I"wake"up."That’s"the"bocom"line."
"
I"heard"a"funny"story"the"other"day:"
"
12"

13. What"if"you"don’t"know"what"thrills"you?"…"what"if"you"don’t"know"the"very"thing"you"
want"to"pour"your"life"into."
"
…"Don’t"worry"most"people"don’t"know!"Especially"at"your"age…"
"
It"takes"@me"to"discover"and"cul@vate"who"you"are"and"what"you"are"made"for…"
"
Personally,"I’m"just"star@ng"to"have"a"clearer"idea"of"what"it"is"in"my"life…"so"now"I"
can"plan"toward"this"so"that"in"a"near"future"I"can"truly"engage"into"it."
"
And"I"can"tell"you,"it’s"rather"fare"from"what"I"thought"when"I"was"your"age.""
"
But"it’s"ok"because"IT"HAS"TO"BE"A"PROCESS"
"
"
"
"
13"

14. One"of"the"biggest"problem"I"believe"which"prevent"people"from"really"geDng"some"
sort"of"fullness"in"their"life"is"that"we"think"life"is"linear."
"
I"start"here,"do"this,"go"through"high"school,"go"to"university"get"my"degree"with"
honors,"get"this"job"and"then"this"great"promo@on,"have"a"6"figure"annual"income,"get"
married"get"children."and"then,"then,"I"can"say"I"made"it!"Now"my"family"can"be"proud"
of"me!"Right?"
"
But"life"is"not"like"this."Life"is"not"linear,"It’s"dynamic,"organic,"we"create"it…."
"
You"don’t"have"to"know"what"you"want"to"to"do"in"life!"Instead"you"have"to"cul@vate"
who"you"are…"You"‘ve"got"to"search,"be"curious,"explore…"take"risks"
"
Many"@mes"we"hear"“follow"your"passion”."This"mere"sentence"implies"that"we"know"
what"our"passion"is."We"know"where"it"is"and"we"simply"have"to"walk"toward"it."k!"
Linear""
"
Many"people"think"there"is"a"passion"out"there"for"them"wai@ng"to"be"discovered."
That’s"no"true."Passion"is"to"be"grown!..."
"
"
"
14"

15. Steve"Jobs"not"always"have"had"a"passion"for"computers."
"
He"was"a"bad"high"school"student,"dropped"out"of"college"a`er"a"few"months."His"
favorite"class"was"not"computer"science,"but"calligraphy."But"he"had"the"opportunity"
to"go"to"engineer"club,"he"went,"started"to"build"things,"and"he"liked"it."
"
So"he"started"pouring"@mes,"efforts,"sweat"into"it."He"grabbed"the"opportunity,"grew"
an"interest"into"a"passion,"and"then"made"his"passion"a"job."
"
Let"me"get"to"the"point."You"have"a"decision"to"make"and"I"want"to"help"you"by"giving"
you"a"couple"of"@ps."
"
15"

16. My"first"advise"for"you"today"is""
"
spot%and%grab%opportuni.es%as%they%present%themselves."
"
If"you"read"about"successful"entrepreneurs"who"founded"the"largest"companies"of"
the"last"century,"the"pioneers"of"great"innova@ons,"those"who"turned"garage"
company"into"the"most"valued"company"on"the"planet."The"large"majority"of"them"
iden@fy"their"ability"to"be"open"to"opportuni@es"and"the"capacity"to"recognize"and"be"
alert"to"opportuni@es"as"a"Key"Success"Factor"in"their"life"and"business."
"
Learn"to"recognize"opportunity"and"to"be"afraid"to"take"on"a"new"challenge!"
"
Albert"Einstein"said"this"“…”"
"
If"you"want"to"explore"your"life,"you"have"to"be"ready"to"take"a"different"path."
Different"than"what"most"people"do,"different"than"what"most"people"think,"maybe"
even"different"than"what"your"parents"thinks"is"best"for"you."
But"if"you"always"push"the"doors"that"you"know,"the"doors"that"other"people"push,"
then"you"are"forcing"yourself"to"be"what"other"people"are."
"
Invest"@me"and"energy"into"something"you"might"not"had"thought"of"before,"a"new""
16"

17. My"second"advise"is"this"
"
“Don’t%put%yourself%in%box”%
"
in"the"process"of"exploring"your"life,"your"talents"and"cul@va@ng"your"passion,"do"not"
make"decisions"that"will"leave"only"one"door"open"for"you."Because"then"you"will"be"
stuck,"and"geDng"out"be"painful."
"
Let"me"illustrate"by"an"example"that"speaks"to"you."
"
Today"you"have"to"make"a"decision,"choose"a"school,"university,"a"field"of"study…."Yet"
as"we"say"you"s@ll"have"to"explore"a"lot"of"things"before"you"find"out"what"you"really"
want"to"do."
"
let’s"say"that"despite"this"uncertainty,"you"choose"to"study"law."You"will"spend"the"
next"5"to"8"years"studying"law."Now"you"have"this"well"deserved"law"cer@ficate,"from"
a"nice"university."Great."But"as"we"men@oned"already"things"change,"you"change,"you"
grow."So"what"if"you"don’t"want"to"be"a"lawyer"anymore?!"What"else"can"you"do"with"
your"law"degree…."Not"much."You’re"stuck"and"you’ll"have"to"start"over"again."
"
My"point"is"this,"if"you"are"sure"you"want"to"be"a"lawyer!"Not"because"your"dad"is"a""
17"

18. CONCLUSION:"
1."Again"I"want"to"tell"you,"your"life"does"not"depend"on"this"one"decision"you"have"to"
make"today!!!"This"is"not"true,"don’t"believe"it.""
2."Allow"your"life"to"be"dynamic"and"give"yourself"@me"to"create"it!"You"have"to"enjoy"
the"explora@on,"the"process."Don’t"wait"to""reach"a"certain"place"before"being"happy"
and"enjoying"your"life."Some"people"say"when"I"will"be"a"doctor"then"I"will"be"happy,"
when"I"will"be"a"GM"then"I’ll"be"happy."This"is"foolishness."You"have"to"enjoy"every"
step"every"day"of"the"process"
3."Don’t"be"afraid"to"take"new"challenge,"to"push"an"unknown"door,"to"go"
countercurrent,"be"open"and"ready"to"take"the"opportunity"when"it"comes."
4."Don’t"put"yourself"in"a"situa@on"that"has"only"one"way"out."Don’t"close"the"doors"
by"puDng"yourself"in"a"box."
"
"
When"I"was"young"I"was"excited"to"get"up"in"the"morning"only"when"I"had"a"football"
game."Today"I’ve"found"something"I’m"excited"to"get"up"for"every"morning."It’s"not"
just"because"I"love"my"job,"or"because"I"have"the"2"most"beau@ful"children"in"the"
world."I"could"have"none"of"this,"but"I’m"excited"to"get"up"in"the"morning"for"it"is"
another"day"to"explore,"to"grow,"another"step"into"this"process,"new"opportuni@es"
ahead."That’s"exci@ng."
"
And"I"wish"you"the"same."
18"

19. Now"let"me"tell"you"quickly"about"hospitality."
"
When"you"choose"to"study"hospitality,"you"choose"to"open"a"world"of"opportuni@es."
"
We"do"not"teach"you"A"job"we"aim"to"groom"you"to"be"a"leader"in"the"the"fastest"
growing"industry"worldwide."
"
We"are"teaching"you"a"set"of"skills,""values,"competencies"and"knowkhow,"that"will"
enable"you"to"accomplish"whatever"you"ought"to"in"your"career."
"
The"career"opportuni@es"you"have"when"you"graduate"are"countless."Literally."
"
Hotel,"tourism,"consul@ng,"marke@ng,"Human"resources,"Finance,"real"estate,"
insurance,"sports"management,"events…"
"
You"name"it!"
"
"
19"

20. We"believe"in"educa@on"based"on"Swiss"authen@c"hospitality"knowkhow"and"values"
We"believe"in"always"challenging"the"status"quo"of"tradi@on"and"educa@on"
We"are"dedicated"to"groom"hospitality"leaders"who"will"heighten"&"develop"the"
fastest"growing"industry"through"innova@on"and"crea@vity"but"also""
Drive"radical"social"transforma@on"among"the"community"they"operate"in."
"
"
k For"us"it"is"not"about"providing"world"class"educa@on"
k It"is"not"about"you"having"a"lifekchanging"experience"
"
But"this"not"enough"we"want:"
To"make"sure"you"will"be"successful"whatever"you"wish"to"achieve"in"your"life."
To"always"adapt"to"this"ever"changing"world."
"
"
"
20"

21. VALUES"
Professionalism"
Respect"
Honoring"
Integrity"
Honesty"
Respect"
Teamwork"
"
"
"
"
21"

22. 10’000hours"of"prac@ce"to"master"a"skill"="3.5"years"full"@me!"
"
SKILLS"
Leadership"
Crea@vity"
Vision"
Energy"
Mo@va@on"
Strategy"
Management"
Flexibility"
Communica@on"
Adaptability"
Rela@onal"
"
"
"
22"

23. Your"genera@on"have"access"to"knowledge"like"no"other"gen"before"
"
We"train"you"to"update"your"knowledge"efficiently."
"
What"you"learn"in"school"will"be"obsolete"a`er"3k5"years"of"career."
"
We"constantly"adapt"our"curriculum"to"industry’s"dynamic"evolu@on."
23"

24. There"is"no"understanding"apart"from"experience."
"
Experience"is"a"key"step"a"learning"process"and"it"extremely"important"for"us"
24"

25. You"learn"24/7"
Make"the"environment"
Create"opportuni@es"–"real"life"–""
Prac@ce"value"
Develop"skills"
"
25"

26. This"is"our"recipe"for"you"succes."
"
We"believe"that"this"is"what"will"give"you"the"edge"in"your"career,"this"is"what"will"get"
you"the"job."
"
26"

27. 27"